Visualization: Track Business Goals Using Data Studio
2021-06-23
Instead of managers having to ask their heads of marketing (or product): ‘What is the progress on goal ___?’, they’re able to directly monitor the progress using this dashboard.
Day: June 23, 2021
5 Ways to Improve Your Ecommerce Conversion Attribution
2021-06-23
A shopper’s journey to making a purchase very likely consists of multiple sessions. The last session would therefore be where the conversion gets its attribution from. This would likely be very misleading. Luckily this issue likely only exists on your reports and Google Ads, if you enable automated bidding, likely knows the best attribution to use (Data-driven Model)
Enhanced Analytics: The Right Tools for AARRRE
2021-06-23
Is your company looking to enhance their analytics capabilities? Many companies are learning that focusing only on a small portion of metrics doesn’t cut it. Many, especially ecommerce, are focusing on metrics like Retention and Referral to grow their business.
