The CDP Built for Real-Time Personalization at Scale

Combine real-time data quality and governance protections with AI-powered insights and predictions in mParticle Customer Data Platform.

Over 150 enterprise brands as customers

Processes over 500 billion data points monthly

Increased customer LTV by 25% for top customers

Trusted by Innovative Companies of all Size:

Customer Stories

mParticle is all you need

Situations you may encounter in Digital marketing...


Channel And Partner Silos

Walled gardens, retention marketing tools, and personalization tools that aren’t connected create disjointed customer experiences.

Slow Time To Value

Having to rely on other teams to access data and build audiences slows down campaign execution and inhibits business success.

Wasted Money & Opportunity

Batch based systems miss the opportunities because they are too slow to help teams capitalize on opportunity when it presents itself.

Product Managers

Stale, Disconnected Data

Stale data, and disconnected data limits optimization of the customer journey in the moments that matter.

Changing Business Needs

The loss of 3rd party cookies, and the IDFA means teams need to adapt to a set of new realities.

Limited InsightsWhen data is not unified properly, teams cannot create the necessary insights to stay competitive.


Too Much Vendor Code

A growing number of vendor SDK implementations means manual integration and heavy maintenance burden.

Garbage In, Garbage Out

Disparate data streams with inconsistent formatting and business logic creates messy data and weak outcomes.

Increased Privacy Risk

Fragmented data streams make it difficult to manage consent and increase the risk of privacy missteps.

What Benefits Can mParticle Provide For You?


Best-in-class security, scalability, and reliability

Complete CDP

The most complete, purpose-built CDP


250+ integration with popular tools like GCP, AWS, One Signal

Flexible Pricing

Flexible pricing makes getting started much easier


Infrastructure CDP that scale along with your product


Dedicated CSM and Support grow with your business

Feature Hightlight

Tracking Boosts Your Marketing Efforts

drive growth and create the best experiences

  • Create unified dashboard for user data
  • Optimize user experience according to customer background information 
  • Consolidate every touchpoint, from anonymous to known, into a single profile
  • Predict conversion rate and churn rate by AI
  • Analyze and optimize user journeys

Provide high-quality data to optimize user experience.

  • Reliable CDP data can empower businesses to make the best decisions
  • Break down data silos and ensure all teams have access to consistent content
  • Protect customer privacy and avoid unnecessary risks
  • Provide key metrics like churn rate and LTV without SQL
  • Process requests for GDPR, CCPA, and LGPD automatically

Access, manage and integrate multi-channel customer data

  • Easily ingest data from your web, mobile, OTT, or cross-platform app.
  • Define, correct, and enforce data standards with schema management and transformation tools.
  • Connect data and Integrate with 300+ marketing in real-time

Values that Master Concept Provide

Evaluation on how mParticle fit in your current tech stack

Professional Implementation team to ensure data accuracy

Onboarding services to ensure a smooth adoptaion of new technology

On-going support to help your team to utlize customer data to the fullest

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