{"id":77426,"date":"2026-08-13T18:17:16","date_gmt":"2026-08-13T10:17:16","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=77426"},"modified":"2026-08-17T15:16:20","modified_gmt":"2026-08-17T07:16:20","slug":"dal-omni-channel-marketing-cdp","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/dal-omni-channel-marketing-cdp\/","title":{"rendered":"Omni Channel \u662f\u4ec0\u9ebc\u610f\u601d\uff1f\u89e3\u8aaa CDP \u5982\u4f55\u5be6\u73fe\u5168\u6e20\u9053\u884c\u92b7\u53ca\u7121\u7e2b\u9867\u5ba2\u9ad4\u9a57"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Omni Channel \u610f\u601d\u662f\u300c\u5168\u6e20\u9053\u300d\uff0c\u5373\u54c1\u724c\u628a\u7dda\u4e0a\u7dda\u4e0b\u6bcf\u500b\u63a5\u89f8\u9ede\u6574\u5408\u6210\u540c\u4e00\u500b\u7cfb\u7d71\uff0c\u9867\u5ba2\u7121\u8ad6\u5f9e\u54ea\u88cf\u958b\u59cb\u3001\u5728\u54ea\u88cf\u5b8c\u6210\u8cfc\u8cb7\uff0c\u9ad4\u9a57\u90fd\u4fdd\u6301\u4e00\u81f4\u3002 \u8981\u5224\u65b7 Omni Channel\u662f\u4ec0\u9ebc\uff0c\u95dc\u9375\u4e0d\u5728\u65bc\u958b\u8a2d\u4e86\u591a\u5c11\u500b\u6e20\u9053\uff0c\u800c\u5728\u65bc\u5404\u6e20\u9053\u7684\u9867\u5ba2\u6578\u64da\u6709\u5426\u6253\u901a\uff0c\u800c\u5168\u6e20\u9053\u884c\u92b7 \uff08CDP\uff09 \u6b63\u662f\u8ca0\u8cac\u6253\u901a\u6578\u64da\u7684\u90a3\u4e00\u5c64\u57fa\u5efa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6c92\u6709 CDP \u5c31\u50cf\u4f60\u5728\u54c1\u724c App \u770b\u898b\u6703\u54e1\u512a\u60e0\uff0c\u5230\u9580\u5e02\u4ed8\u6b3e\u6642\uff0c\u5e97\u54e1\u537b\u8868\u793a\u7cfb\u7d71\u6c92\u6709\u76f8\u95dc\u7d00\u9304\uff1b\u4f60\u5728\u7db2\u5e97\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u518d\u900f\u904e WhatsApp \u67e5\u8a62\uff0c\u5ba2\u670d\u53c8\u8981\u6c42\u4f60\u91cd\u65b0\u8aaa\u660e\u9700\u6c42\u3002\u554f\u984c\u4e0d\u662f\u54c1\u724c\u7f3a\u5c11\u6e20\u9053\uff0c\u800c\u662f\u7db2\u7ad9\u3001App\u3001\u9580\u5e02\u3001\u5ba2\u670d\u548c\u793e\u4ea4\u5e73\u53f0\u5404\u81ea\u904b\u4f5c\u3002\u4f01\u696d\u770b\u4f3c\u63a1\u7528\u4e86\u591a\u6e20\u9053\uff08Multichannel\uff09\u6a21\u5f0f\uff0c\u9867\u5ba2\u6bcf\u8f49\u63db\u4e00\u6b21\u6e20\u9053\uff0c\u65c5\u7a0b\u537b\u8981\u91cd\u65b0\u958b\u59cb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u6e20\u9053\u884c\u92b7\uff08Omnichannel Marketing\uff09\u8981\u89e3\u6c7a\u7684\uff0c\u6b63\u662f\u9019\u7a2e\u65b7\u88c2\u3002\u5b83\u8b93\u6240\u6709\u63a5\u89f8\u9ede\u5171\u4eab\u9867\u5ba2\u8eab\u5206\u3001\u4e92\u52d5\u7d00\u9304\u53ca\u5373\u6642\u72c0\u614b\uff0c\u63d0\u4f9b\u4e00\u81f4\u3001\u9023\u8cab\u4e14\u7121\u7e2b\u7684\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omni Channel \u662f\u4ec0\u9ebc\uff1f\u4e0d\u53ea\u662f\u6253\u901a\u7dda\u4e0a\u7dda\u4e0b (O2O) \u9019\u9ebc\u7c21\u55ae<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u6b63\u5728\u641c\u5c0b\u300cOmni Channel\u662f\u4ec0\u9ebc\u300d\u6216\u5176\u610f\u601d\uff0c\u6700\u7c21\u55ae\u7684\u7b54\u6848\u662f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Omni Channel \u5373\u5168\u6e20\u9053\uff0c\u662f\u4e00\u7a2e\u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\u7684\u71df\u904b\u53ca\u884c\u92b7\u7b56\u7565\u3002\u4f01\u696d\u6574\u5408\u6240\u6709\u7dda\u4e0a\u8207\u7dda\u4e0b\u6e20\u9053\u7684\u6578\u64da\u3001\u8a0a\u606f\u548c\u670d\u52d9\u6d41\u7a0b\uff0c\u8b93\u9867\u5ba2\u8f49\u63db\u6e20\u9053\u6642\uff0c\u4ecd\u53ef\u5ef6\u7e8c\u4e4b\u524d\u7684\u4e92\u52d5\uff0c\u7372\u5f97\u4e00\u81f4\u3001\u9023\u8cab\u4e14\u7121\u7e2b\u7684\u54c1\u724c\u9ad4\u9a57\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u9ede\u4e0d\u5728\u6e20\u9053\u6578\u91cf\uff0c\u800c\u5728\u6e20\u9053\u4e4b\u9593\u6709\u6c92\u6709\u5171\u540c\u8a18\u61b6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u9867\u5ba2\u5148\u5728 Instagram \u770b\u898b\u7522\u54c1\uff0c\u518d\u5230\u7db2\u7ad9\u700f\u89bd\uff0c\u6700\u5f8c\u524d\u5f80\u9580\u5e02\u8a66\u7528\u3002\u7406\u60f3\u7684\u5168\u6e20\u9053\u884c\u92b7\u9ad4\u9a57\u662f\u5e97\u54e1\u80fd\u67e5\u770b\u5176\u6703\u54e1\u8eab\u5206\u3001\u95dc\u6ce8\u7522\u54c1\u53ca\u9069\u7528\u512a\u60e0\uff1b\u9867\u5ba2\u5b8c\u6210\u8cfc\u8cb7\u5f8c\uff0c\u4e5f\u4e0d\u6703\u7e7c\u7e8c\u6536\u5230\u76f8\u540c\u7522\u54c1\u7684\u68c4\u55ae\u5ee3\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9867\u5ba2\u773c\u4e2d\uff0c\u7db2\u7ad9\u3001\u9580\u5e02\u548c WhatsApp \u4e26\u4e0d\u662f\u4e09\u5bb6\u516c\u53f8\uff0c\u800c\u662f\u540c\u4e00\u500b\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u81ea\u7136\u671f\u671b\u54c1\u724c\u300c\u8a18\u5f97\u6211\u662f\u8ab0\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f9e O2O \u5230\u5168\u6e20\u9053\uff1a\u7531\u6e20\u9053\u5c0e\u5411\u8f49\u70ba\u9867\u5ba2\u5c0e\u5411<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O2O\uff08Online to Offline\uff09\u4e3b\u8981\u8655\u7406\u7dda\u4e0a\u8207\u7dda\u4e0b\u5c0e\u6d41\uff0c\u4f8b\u5982\u7db2\u4e0a\u4e0b\u55ae\u3001\u9580\u5e02\u53d6\u8ca8\u3002\u5168\u6e20\u9053\u884c\u92b7\u5247\u6574\u5408\u8a8d\u77e5\u3001\u8003\u616e\u3001\u8cfc\u8cb7\u3001\u670d\u52d9\u53ca\u56de\u8cfc\u7b49\u5b8c\u6574\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u4f01\u696d\u4e0d\u80fd\u53ea\u5b8c\u6210\u7cfb\u7d71\u4e32\u63a5\uff0c\u9084\u8981\u540c\u6b65\u6703\u54e1\u8eab\u5206\u3001\u5546\u54c1\u8cc7\u6599\u3001\u512a\u60e0\u898f\u5247\u3001\u5eab\u5b58\u3001\u670d\u52d9\u7d00\u9304\u53ca\u9867\u5ba2\u540c\u610f\u72c0\u614b\u3002\u9019\u662f\u4e00\u5834\u5f9e\u300c\u7ba1\u7406\u6e20\u9053\u300d\u5230\u300c\u7ba1\u7406\u9867\u5ba2\u95dc\u4fc2\u300d\u7684\u601d\u7dad\u8f49\u8b8a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/08\/image-14-1024x768.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-77427 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/08\/image-14-1024x768.png\" alt=\"\" class=\"wp-image-77427\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/08\/image-14-1024x768.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/08\/image-14-300x225.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/08\/image-14-768x576.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/08\/image-14.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u5168\u6e20\u9053\uff08Omnichannel\uff09vs. \u591a\u6e20\u9053\uff08Multichannel\uff09\uff1a\u6838\u5fc3\u5dee\u7570<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6e20\u9053\u8207\u5168\u6e20\u9053\u7684\u5206\u5225\uff0c\u4e0d\u5728\u65bc\u6e20\u9053\u6578\u91cf\uff0c\u800c\u5728\u65bc\u6e20\u9053\u4e4b\u9593\u6709\u5426\u4e92\u76f8\u9023\u63a5\u3002 \u5169\u8005\u540c\u6a23\u53ef\u4ee5\u540c\u6642\u7d93\u71df\u7db2\u5e97\u3001\u9580\u5e02\u3001\u793e\u4ea4\u5e73\u53f0\u53ca\u5ba2\u670d\u71b1\u7dda\uff0c\u4f46\u591a\u6e20\u9053\u662f\u628a\u6bcf\u689d\u6e20\u9053\u7576\u6210\u7368\u7acb\u751f\u610f\u4f86\u7ba1\u7406\uff0c\u5168\u6e20\u9053\u884c\u92b7\u5247\u8981\u6c42\u5b83\u5011\u5171\u7528\u540c\u4e00\u5957\u6578\u64da\u3001\u540c\u4e00\u500b\u9867\u5ba2\u76ee\u6a19\u3002\u5be6\u969b\u5dee\u7570\u96c6\u4e2d\u5728\u4ee5\u4e0b\u4e09\u65b9\u9762\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u6578\u64da\u6574\u5408\u7a0b\u5ea6\uff1a\u5b64\u7acb\u9084\u662f\u7d71\u4e00\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6e20\u9053\u6a21\u5f0f\u4e0b\uff0c\u6bcf\u500b\u5e73\u53f0\u53ef\u80fd\u64c1\u6709\u81ea\u5df1\u7684\u9867\u5ba2\u8cc7\u6599\uff0c\u5718\u968a\u53ea\u80fd\u770b\u898b\u5c40\u90e8\u884c\u70ba\u3002\u5168\u6e20\u9053\u884c\u92b7\u5247\u6703\u628a\u4e0d\u540c\u4f86\u6e90\u7684\u8cc7\u6599\u6574\u5408\uff0c\u5efa\u7acb\u7d71\u4e00\u5ba2\u6236\u8996\u5716\uff08Single Customer View\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u9867\u5ba2\u9ad4\u9a57\u9023\u8cab\u6027\uff1a\u91cd\u65b0\u958b\u59cb\u9084\u662f\u5ef6\u7e8c\u65c5\u7a0b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6e20\u9053\u8b93\u9867\u5ba2\u300c\u6709\u4e0d\u540c\u9078\u64c7\u300d\uff1b\u5168\u6e20\u9053\u5247\u8b93\u9867\u5ba2\u5728\u4e0d\u540c\u9078\u64c7\u4e4b\u9593\u81ea\u7531\u8f49\u63db\uff0c\u800c\u4e14\u4e0d\u7528\u91cd\u8907\u63d0\u4ea4\u8cc7\u6599\u3001\u89e3\u91cb\u9700\u6c42\u6216\u627f\u53d7\u4e92\u76f8\u77db\u76fe\u7684\u8a0a\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u4f01\u696d\u5354\u4f5c\u6a21\u5f0f\uff1a\u5404\u81ea\u70ba\u653f\u9084\u662f\u5171\u540c\u8ca0\u8cac\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6e20\u9053\u5f80\u5f80\u7531\u96fb\u5546\u3001\u9580\u5e02\u3001\u5ba2\u670d\u53ca\u5e02\u5834\u63a8\u5ee3\u5718\u968a\u5206\u5225\u7ba1\u7406\uff0c\u5404\u81ea\u8ffd\u6c42\u6e20\u9053\u696d\u7e3e\u3002\u5168\u6e20\u9053\u884c\u92b7\u9700\u8981\u5171\u540c\u7684\u9867\u5ba2\u76ee\u6a19\u3001\u6578\u64da\u5b9a\u7fa9\u53ca\u6210\u6548\u6307\u6a19\uff0c\u4f8b\u5982\u6574\u9ad4\u8f49\u63db\u7387\u3001\u56de\u8cfc\u7387\u8207\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff0c\u800c\u975e\u53ea\u6bd4\u8f03\u54ea\u500b\u6e20\u9053\u300c\u6436\u5230\u8a02\u55ae\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5168\u6e20\u9053 vs. \u591a\u6e20\u9053\u6838\u5fc3\u5dee\u7570\u4e00\u89bd\u8868<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6bd4\u8f03\u7bc4\u7587<\/strong><\/td><td><strong>\u591a\u6e20\u9053 Multichannel<\/strong><\/td><td><strong>\u5168\u6e20\u9053 Omnichannel<\/strong><\/td><\/tr><tr><td>\u7b56\u7565\u4e2d\u5fc3<\/td><td>\u4ee5\u6e20\u9053\u53ca\u7522\u54c1\u70ba\u4e2d\u5fc3<\/td><td>\u4ee5\u9867\u5ba2\u53ca\u5b8c\u6574\u65c5\u7a0b\u70ba\u4e2d\u5fc3<\/td><\/tr><tr><td>\u6578\u64da\u72c0\u614b<\/td><td>\u5206\u6563\u65bc\u4e0d\u540c\u7cfb\u7d71<\/td><td>\u6574\u5408\u6210\u7d71\u4e00\u5ba2\u6236\u8996\u5716<\/td><\/tr><tr><td>\u6e20\u9053\u95dc\u4fc2<\/td><td>\u5404\u81ea\u7368\u7acb\u904b\u4f5c<\/td><td>\u4e92\u76f8\u9023\u63a5\u4e26\u5171\u4eab\u80cc\u666f<\/td><\/tr><tr><td>\u9867\u5ba2\u8eab\u5206<\/td><td>\u540c\u4e00\u4eba\u53ef\u80fd\u88ab\u8996\u70ba\u591a\u4f4d\u9867\u5ba2<\/td><td>\u8de8\u88dd\u7f6e\u3001\u8de8\u6e20\u9053\u8b58\u5225\u540c\u4e00\u4eba<\/td><\/tr><tr><td>\u8a0a\u606f\u8207\u512a\u60e0<\/td><td>\u53ef\u80fd\u91cd\u8907\u6216\u4e92\u76f8\u77db\u76fe<\/td><td>\u6309\u5373\u6642\u884c\u70ba\u5354\u8abf\u53ca\u66f4\u65b0<\/td><\/tr><tr><td>\u5167\u90e8\u7ba1\u7406<\/td><td>\u5404\u90e8\u9580\u8ffd\u6c42\u6e20\u9053 KPI<\/td><td>\u5171\u540c\u5c0d\u9867\u5ba2\u65c5\u7a0b\u53ca\u696d\u52d9\u6210\u679c\u8ca0\u8cac<\/td><\/tr><tr><td>\u4e3b\u8981\u6280\u8853<\/td><td>\u5404\u6e20\u9053\u7368\u7acb\u5de5\u5177<\/td><td>CDP\u3001CRM\u3001POS\u53ca\u884c\u92b7\u5de5\u5177\u5354\u540c\u904b\u4f5c<\/td><\/tr><tr><td>\u6700\u7d42\u6210\u679c<\/td><td>\u589e\u52a0\u63a5\u89f8\u6e20\u9053<\/td><td>\u5efa\u7acb\u7121\u7e2b\u9ad4\u9a57\u3001\u4fe1\u4efb\u8207\u9577\u671f\u50f9\u503c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7c21\u55ae\u800c\u8a00\uff0c\u591a\u6e20\u9053\u662f\u300c\u54c1\u724c\u5728\u5f88\u591a\u5730\u65b9\u51fa\u73fe\u300d\uff1b\u5168\u6e20\u9053\u5247\u662f\u300c\u54c1\u724c\u7121\u8ad6\u5728\u54ea\u88e1\u51fa\u73fe\uff0c\u90fd\u8a8d\u5f97\u9867\u5ba2\u4e26\u8a18\u5f97\u4e4b\u524d\u767c\u751f\u904e\u751a\u9ebc\u300d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4f55\u5728 2026 \u5e74\u7684\u9999\u6e2f\uff0c\u5168\u6e20\u9053\u884c\u92b7\u662f\u4f01\u696d\u751f\u5b58\u95dc\u9375\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9999\u6e2f\uff0c\u5168\u6e20\u9053\u884c\u92b7\u5df2\u4e0d\u662f\u52a0\u5206\u9805\uff0c\u800c\u662f\u7559\u4f4f\u9867\u5ba2\u7684\u57fa\u672c\u689d\u4ef6\u3002 \u57ce\u5e02\u5bc6\u5ea6\u9ad8\u3001\u9580\u5e02\u96c6\u4e2d\u3001\u6d41\u52d5\u7db2\u7d61\u6210\u719f\uff0c\u9867\u5ba2\u53ef\u4ee5\u5728\u540c\u4e00\u65e5\u4e4b\u5167\u65bc\u624b\u6a5f\u3001\u793e\u4ea4\u5e73\u53f0\u8207\u5be6\u9ad4\u5e97\u4e4b\u9593\u4f86\u56de\uff1b\u53ea\u8981\u5176\u4e2d\u4e00\u500b\u74b0\u7bc0\u63a5\u4e0d\u4e0a\uff0c\u4ed6\u5011\u8f49\u5411\u53e6\u4e00\u500b\u54c1\u724c\u7684\u6210\u672c\u6975\u4f4e\u3002\u4ee5\u4e0b\u5f9e\u4e09\u500b\u5c64\u9762\u8aaa\u660e\u7b87\u4e2d\u539f\u56e0\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u9999\u6e2f\u6d88\u8cbb\u8005\u8981\u6c42\u7dda\u4e0a\u7dda\u4e0b\u5b8c\u5168\u540c\u6b65<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9999\u6e2f\u5e02\u5834\u9762\u7a4d\u5c0f\u3001\u9580\u5e02\u5bc6\u96c6\u3001\u6d41\u52d5\u7db2\u7d61\u6210\u719f\uff0c\u9867\u5ba2\u53ef\u4ee5\u5728\u77ed\u6642\u9593\u5167\u5b8c\u6210\u300c\u624b\u6a5f\u641c\u5c0b\u2014\u793e\u4ea4\u67e5\u8a62\u2014\u5230\u5e97\u6bd4\u8f03\u2014\u7db2\u4e0a\u4e0b\u55ae\u300d\u7684\u8de8\u6e20\u9053\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\uff0fKantar \u65bc 2022 \u5e74\u7684\u8abf\u67e5\u986f\u793a\uff0c59% \u53d7\u8a2a\u9999\u6e2f\u8cfc\u7269\u8005\u6703\u5728\u8cfc\u8cb7\u65c5\u7a0b\u4e2d\u540c\u6642\u4f7f\u7528\u7dda\u4e0a\u8207\u7dda\u4e0b\u6e20\u9053\uff0c\u9ad8\u65bc\u8abf\u67e5\u6240\u5217\u7684\u6771\u5357\u4e9e\u6bd4\u4f8b\u3002\u9019\u9805\u8f03\u65e9\u671f\u7684\u6578\u64da\u5df2\u6e05\u695a\u53cd\u6620\u9999\u6e2f\u6df7\u5408\u5f0f\u8cfc\u7269\u884c\u70ba\u7684\u57fa\u790e\u3002<a href=\"https:\/\/business.google.com\/en-all\/think\/consumer-insights\/hong-kong-shopper-insights\/\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle Shopper Insights<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u9867\u5ba2\u9577\u671f\u5728\u624b\u6a5f\u3001\u7db2\u5e97\u8207\u5be6\u9ad4\u5e97\u4e4b\u9593\u7a7f\u68ad\uff0c\u4ed6\u5011\u4e0d\u6703\u628a\u8cc7\u6599\u4e0d\u4e00\u81f4\u8996\u70ba\u300c\u6280\u8853\u554f\u984c\u300d\uff0c\u800c\u6703\u76f4\u63a5\u7406\u89e3\u70ba\u54c1\u724c\u4e0d\u53ef\u9760\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7121\u7e2b\u9ad4\u9a57\u662f\u54c1\u724c\u5dee\u7570\u5316\u7684\u8b77\u57ce\u6cb3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u50f9\u683c\u3001\u7522\u54c1\u8207\u63a8\u5ee3\u6d3b\u52d5\u6108\u4f86\u6108\u5bb9\u6613\u88ab\u6bd4\u8f03\uff0c\u9ad4\u9a57\u5c31\u6210\u70ba\u8f03\u96e3\u8907\u88fd\u7684\u7af6\u722d\u512a\u52e2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u672a\u5fc5\u6703\u56e0\u4e00\u6b21\u9806\u66a2\u4ea4\u6613\u7acb\u5373\u6210\u70ba\u5fe0\u5be6\u6703\u54e1\uff0c\u537b\u53ef\u80fd\u56e0\u4e00\u6b21\u512a\u60e0\u7121\u6cd5\u514c\u63db\u3001\u5ba2\u670d\u91cd\u8907\u63d0\u554f\u6216\u552e\u5f8c\u8655\u7406\u5931\u8aa4\u800c\u8f49\u6295\u7af6\u722d\u5c0d\u624b\u3002\u9019\u662f\u300c\u640d\u5931\u898f\u907f\u300d\u5728\u9867\u5ba2\u9ad4\u9a57\u4e2d\u7684\u76f4\u63a5\u53cd\u6620\uff1a\u4e00\u6b21\u4ee4\u4eba\u5931\u671b\u7684\u65b7\u88c2\uff0c\u5f80\u5f80\u6bd4\u4e00\u6b21\u666e\u901a\u7684\u9806\u66a2\u670d\u52d9\u66f4\u5bb9\u6613\u88ab\u8a18\u4f4f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u6e20\u9053\u884c\u92b7\u7684\u50f9\u503c\uff0c\u5c31\u662f\u6e1b\u5c11\u9019\u4e9b\u8db3\u4ee5\u7834\u58de\u4fe1\u4efb\u7684\u6469\u64e6\u3002\u7576\u9867\u5ba2\u77e5\u9053\u54c1\u724c\u80fd\u5ef6\u7e8c\u5176\u8cfc\u7269\u8eca\u3001\u504f\u597d\u3001\u7a4d\u5206\u8207\u670d\u52d9\u7d00\u9304\uff0c\u4e0b\u4e00\u6b21\u9078\u64c7\u540c\u4e00\u54c1\u724c\u6240\u9700\u7684\u5fc3\u7406\u6210\u672c\u4fbf\u6703\u964d\u4f4e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5168\u6e20\u9053\u6578\u64da\u80fd\u9a45\u52d5\u696d\u52d9\u589e\u9577<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b64\u7acb\u6578\u64da\u53ea\u80fd\u56de\u7b54\u300c\u9019\u500b\u6e20\u9053\u767c\u751f\u4e86\u751a\u9ebc\u300d\uff0c\u6574\u5408\u6578\u64da\u624d\u80fd\u56de\u7b54\u300c\u9019\u4f4d\u9867\u5ba2\u70ba\u4f55\u8cfc\u8cb7\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b8c\u6574\u7684\u5168\u6e20\u9053\u6578\u64da\u53ef\u5354\u52a9\u4f01\u696d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u627e\u51fa\u4fc3\u6210\u8cfc\u8cb7\u7684\u63a5\u89f8\u9ede\u7d44\u5408\uff1b<\/li>\n\n\n\n<li>\u5206\u8fa8\u65b0\u5ba2\u3001\u56de\u8cfc\u5ba2\u53ca\u9ad8\u50f9\u503c\u9867\u5ba2\uff1b<\/li>\n\n\n\n<li>\u907f\u514d\u5411\u5df2\u8cfc\u8cb7\u4eba\u58eb\u91cd\u8907\u6295\u653e\u5ee3\u544a\uff1b<\/li>\n\n\n\n<li>\u9810\u6e2c\u6d41\u5931\u98a8\u96aa\u53ca\u4e0b\u4e00\u500b\u53ef\u80fd\u9700\u6c42\uff1b<\/li>\n\n\n\n<li>\u8861\u91cf\u7db2\u4e0a\u63a8\u5ee3\u5c0d\u9580\u5e02\u92b7\u552e\u7684\u8ca2\u737b\uff1b<\/li>\n\n\n\n<li>\u6309\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u5206\u914d\u9810\u7b97\u8207\u670d\u52d9\u8cc7\u6e90\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e9b\u6d1e\u5bdf\u4e0d\u53ea\u6539\u5584\u5e02\u5834\u63a8\u5ee3\uff0c\u4e5f\u80fd\u652f\u63f4\u5546\u54c1\u3001\u5eab\u5b58\u3001\u5ba2\u670d\u53ca\u9580\u5e02\u6c7a\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5168\u6e20\u9053\u884c\u92b7\u7684\u6280\u8853\u6838\u5fc3\uff1a\u70ba\u4f55 CDP \u4e0d\u53ef\u6216\u7f3a\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u505a\u5230\u5168\u6e20\u9053\u9ad4\u9a57\uff0c\u4f01\u696d\u771f\u6b63\u7f3a\u7684\u901a\u5e38\u4e0d\u662f\u6e20\u9053\uff0c\u800c\u662f\u4e00\u500b\u80fd\u628a\u6240\u6709\u6e20\u9053\u6578\u64da\u4e32\u6210\u540c\u4e00\u4f4d\u9867\u5ba2\u7684\u7cfb\u7d71\u3002 \u7db2\u7ad9\u3001\u9580\u5e02 POS\u3001WhatsApp \u8207\u6703\u54e1\u8a08\u5283\u5404\u81ea\u904b\u4f5c\u6642\uff0c\u540c\u4e00\u540d\u9867\u5ba2\u6703\u5728\u4e0d\u540c\u5de5\u5177\u4e2d\u7559\u4e0b\u4e92\u4e0d\u76f8\u8a8d\u7684\u7d00\u9304\uff0c\u8a0a\u606f\u81ea\u7136\u6703\u51fa\u73fe\u91cd\u8907\u8207\u77db\u76fe\u3002CDP \u7684\u89d2\u8272\uff0c\u5c31\u662f\u5728\u9019\u4e9b\u5de5\u5177\u4e4b\u4e0a\u5efa\u7acb\u4e00\u5c64\u5171\u7528\u7684\u9867\u5ba2\u8cc7\u6599\u57fa\u790e\uff0c\u8b93\u8eab\u5206\u8b58\u5225\u3001\u6578\u64da\u540c\u6b65\u8207\u8a0a\u606f\u5354\u8abf\u6709\u7d71\u4e00\u4f9d\u64da\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CDP \u6574\u5408\u63a5\u89f8\u9ede\u6578\u64da\uff0c\u5efa\u7acb\u7d71\u4e00\u5ba2\u6236\u8996\u5716<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\uff08Customer Data Platform\uff0c\u9867\u5ba2\u6578\u64da\u5e73\u53f0\uff09\u662f\u4e00\u5957\u6536\u96c6\u3001\u6574\u7406\u3001\u7d71\u4e00\u4e26\u555f\u7528\u9867\u5ba2\u6578\u64da\u7684\u7cfb\u7d71\u3002\u4f01\u696d\u53ef\u628a\u7db2\u7ad9\u3001App\u3001\u7db2\u5e97\u3001POS\u3001CRM\u3001WhatsApp\u3001\u96fb\u90f5\u3001\u5ee3\u544a\u3001\u6703\u54e1\u8a08\u5283\u53ca\u5ba2\u670d\u5e73\u53f0\u7684\u8cc7\u6599\u532f\u5165 CDP\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5c31\u662f\u300c\u5168\u6e20\u9053\u884c\u92b7 CDP\u300d\u7d93\u5e38\u4e00\u8d77\u51fa\u73fe\u7684\u539f\u56e0\uff1a\u5168\u6e20\u9053\u884c\u92b7\u5b9a\u7fa9\u4f01\u696d\u5e0c\u671b\u63d0\u4f9b\u7684\u9ad4\u9a57\uff0cCDP \u5247\u63d0\u4f9b\u5be6\u73fe\u9019\u9805\u9ad4\u9a57\u7684\u6578\u64da\u57fa\u790e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u6b64\u4e00\u4f86\uff0cCMO \u770b\u898b\u7684\u4e0d\u518d\u662f\u5341\u500b\u5e73\u53f0\u4e0a\u7684\u5341\u7d44\u6578\u5b57\uff0c\u800c\u662f\u540c\u4e00\u4f4d\u9867\u5ba2\u8207\u54c1\u724c\u5efa\u7acb\u95dc\u4fc2\u7684\u5b8c\u6574\u8108\u7d61\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5be6\u6642\u8b58\u5225\u5728\u4e0d\u540c\u6e20\u9053\u7a7f\u68ad\u7684\u540c\u4e00\u4f4d\u9867\u5ba2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u4e00\u4f4d\u9867\u5ba2\u53ef\u80fd\u5148\u4ee5\u533f\u540d\u8a2a\u5ba2\u700f\u89bd\u7db2\u7ad9\uff0c\u4e4b\u5f8c\u7528\u96fb\u90f5\u767b\u8a18\u6703\u54e1\uff0c\u518d\u4ee5\u96fb\u8a71\u865f\u78bc\u806f\u7d61 WhatsApp\uff0c\u6700\u5f8c\u5728\u9580\u5e02\u51fa\u793a\u6703\u54e1 QR Code\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CDP \u53ef\u904b\u7528\u96fb\u90f5\u3001\u96fb\u8a71\u3001\u6703\u54e1\u7de8\u865f\u3001\u88dd\u7f6e\u8b58\u5225\u78bc\u53ca\u767b\u5165\u8cc7\u6599\u9032\u884c\u8eab\u5206\u89e3\u6790\uff08Identity Resolution\uff09\uff0c\u628a\u5206\u6563\u7d00\u9304\u9023\u7d50\u81f3\u540c\u4e00\u500b\u5ba2\u6236\u6a94\u6848\u3002\u9867\u5ba2\u8eab\u5206\u4e00\u65e6\u78ba\u8a8d\uff0c\u5148\u524d\u7684\u533f\u540d\u884c\u70ba\u4ea6\u53ef\u5728\u5408\u898f\u8a2d\u5b9a\u4e0b\u8207\u6703\u54e1\u7d00\u9304\u6574\u5408\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u61c9\u540c\u6642\u5efa\u7acb\u6e05\u6670\u7684\u8cc7\u6599\u6cbb\u7406\u898f\u5247\uff0c\u5305\u62ec\u8490\u96c6\u76ee\u7684\u3001\u6b0a\u9650\u3001\u4fdd\u5b58\u671f\u9650\u3001\u540c\u610f\u7d00\u9304\u53ca\u9000\u8a02\u6a5f\u5236\u3002\u9999\u6e2f\u300a\u500b\u4eba\u8cc7\u6599\uff08\u79c1\u96b1\uff09\u689d\u4f8b\u300b\u8981\u6c42\u4f01\u696d\u5728\u4f7f\u7528\u500b\u4eba\u8cc7\u6599\u4f5c\u76f4\u63a5\u4fc3\u92b7\u524d\u53d6\u5f97\u77e5\u60c5\u540c\u610f\uff1b\u6280\u8853\u80fd\u529b\u4e0d\u80fd\u53d6\u4ee3\u5408\u898f\u8cac\u4efb\u3002<a href=\"https:\/\/www.pcpd.org.hk\/english\/data_privacy_law\/ordinance_at_a_Glance\/ordinance.html\">\u8cc7\u6599\u4f86\u6e90\uff1a\u9999\u6e2f\u500b\u4eba\u8cc7\u6599\u79c1\u96b1\u5c08\u54e1\u516c\u7f72<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CDP \u4f5c\u70ba\u4e2d\u6a1e\uff0c\u78ba\u4fdd\u6240\u6709\u6e20\u9053\u8a0a\u606f\u4e00\u81f4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP \u4e26\u975e\u8981\u53d6\u4ee3\u6240\u6709\u71df\u92b7\u5de5\u5177\u3002\u5b83\u66f4\u50cf\u4e00\u500b\u6578\u64da\u4e2d\u6a1e\uff0c\u628a\u7d71\u4e00\u7684\u5ba2\u6236\u8cc7\u6599\u548c\u5373\u6642\u4e8b\u4ef6\u540c\u6b65\u81f3\u96fb\u90f5\u3001\u81ea\u52d5\u5316\u884c\u92b7\u3001\u5ee3\u544a\u3001\u5ba2\u670d\u3001\u500b\u4eba\u5316\u63a8\u85a6\u53ca\u9580\u5e02\u7cfb\u7d71\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5047\u8a2d\u9867\u5ba2\u5728 App \u700f\u89bd\u4e00\u6b3e\u8b77\u819a\u7522\u54c1\uff0c\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u672a\u4ed8\u6b3e\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>CDP \u63a5\u6536\u700f\u89bd\u53ca\u68c4\u55ae\u4e8b\u4ef6\uff1b<\/li>\n\n\n\n<li>\u7cfb\u7d71\u78ba\u8a8d\u9867\u5ba2\u8eab\u5206\u3001\u6703\u54e1\u7d1a\u5225\u53ca\u806f\u7d61\u504f\u597d\uff1b<\/li>\n\n\n\n<li>\u81ea\u52d5\u5316\u5de5\u5177\u900f\u904e\u5176\u5e38\u7528\u6e20\u9053\u767c\u9001\u9069\u7576\u63d0\u9192\uff1b<\/li>\n\n\n\n<li>\u9867\u5ba2\u5230\u5e97\u6642\uff0c\u5e97\u54e1\u53ef\u4e86\u89e3\u5176\u95dc\u6ce8\u7522\u54c1\uff1b<\/li>\n\n\n\n<li>\u5b8c\u6210\u8cfc\u8cb7\u5f8c\uff0cCDP \u5373\u6642\u66f4\u65b0\u72c0\u614b\uff1b<\/li>\n\n\n\n<li>\u68c4\u55ae\u8a0a\u606f\u505c\u6b62\uff0c\u6539\u70ba\u4f7f\u7528\u6559\u5b78\u6216\u88dc\u5145\u7522\u54c1\u5efa\u8b70\u3002<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u6c92\u6709 CDP\uff0c\u5404\u5de5\u5177\u53ea\u6703\u6309\u81ea\u5df1\u638c\u63e1\u7684\u8cc7\u6599\u884c\u52d5\uff1b\u6709\u4e86 CDP\uff0c\u5168\u6e20\u9053\u884c\u92b7\u624d\u6709\u5171\u540c\u3001\u53ef\u66f4\u65b0\u7684\u9867\u5ba2\u8a18\u61b6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5be6\u8e10\u5168\u6e20\u9053\u884c\u92b7\u7684\u56db\u6b65\u7b56\u7565\u85cd\u5716<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u6e20\u9053\u884c\u92b7\u4e0d\u5fc5\u4e00\u6b21\u904e\u6539\u9020\u6574\u9593\u516c\u53f8\uff0c\u7531\u4e00\u689d\u65c5\u7a0b\u958b\u59cb\u505a\u901a\uff0c\u6bd4\u540c\u6642\u958b\u5341\u500b\u9805\u76ee\u66f4\u5bb9\u6613\u898b\u6548\u3002 \u5927\u90e8\u5206\u5931\u6557\u7684\u500b\u6848\uff0c\u90fd\u662f\u5148\u8cb7\u7cfb\u7d71\u3001\u5f8c\u60f3\u7528\u9014\uff0c\u7d50\u679c\u6578\u64da\u532f\u5165\u4e86\u537b\u7121\u4eba\u4f7f\u7528\u3002\u4ee5\u4e0b\u56db\u6b65\u7684\u6b21\u5e8f\u523b\u610f\u7531\u696d\u52d9\u554f\u984c\u51fa\u767c\uff0c\u5148\u78ba\u5b9a\u8981\u4fee\u88dc\u54ea\u500b\u9867\u5ba2\u65c5\u7a0b\uff0c\u518d\u6c7a\u5b9a\u5c0e\u5165\u751a\u9ebc\u6578\u64da\u3001\u63a8\u884c\u751a\u9ebc\u6d3b\u52d5\uff0c\u6700\u5f8c\u7528\u53ef\u6bd4\u8f03\u7684\u6307\u6a19\u9a57\u8b49\u6210\u6548\u3002&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u76e4\u9ede\u63a5\u89f8\u9ede\u4e26\u5b9a\u7fa9\u9867\u5ba2\u65c5\u7a0b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5148\u5217\u51fa\u9867\u5ba2\u5728\u8a8d\u77e5\u3001\u8003\u616e\u3001\u8cfc\u8cb7\u3001\u4f7f\u7528\u3001\u670d\u52d9\u53ca\u56de\u8cfc\u968e\u6bb5\u53ef\u80fd\u63a5\u89f8\u7684\u6e20\u9053\uff0c\u518d\u627e\u51fa\u6700\u5e38\u898b\u7684\u65b7\u88c2\u9ede\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8981\u4e00\u958b\u59cb\u4fbf\u5617\u8a66\u6574\u5408\u6240\u6709\u5834\u666f\u3002\u5148\u9078\u64c7\u4e00\u81f3\u5169\u500b\u517c\u5177\u9867\u5ba2\u50f9\u503c\u8207\u696d\u52d9\u56de\u5831\u7684\u65c5\u7a0b\uff0c\u4f8b\u5982\u68c4\u55ae\u633d\u56de\u3001\u7db2\u4e0a\u9810\u7d04\u5230\u5e97\u3001\u6703\u54e1\u8fce\u65b0\u6216\u6d41\u5931\u9810\u8b66\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u5c0e\u5165 CDP\uff0c\u6574\u5408\u512a\u5148\u6578\u64da\u6e90<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u7167\u6240\u9078\u5834\u666f\u78ba\u5b9a\u7b2c\u4e00\u6279\u6578\u64da\u6e90\u3001\u4e3b\u8981\u8eab\u5206\u8b58\u5225\u6b04\u4f4d\u53ca\u66f4\u65b0\u983b\u7387\u3002\u5e38\u898b\u512a\u5148\u6b21\u5e8f\u662f\u6703\u54e1\u7cfb\u7d71\u3001\u7db2\u5e97\u3001POS\u3001\u7db2\u7ad9\u884c\u70ba\u53ca\u4e3b\u8981\u901a\u8a0a\u6e20\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CDP \u5c08\u6848\u4e0d\u662f\u7d14\u7cb9\u7684 IT \u5c08\u6848\u3002\u5e02\u5834\u63a8\u5ee3\u3001\u96fb\u5546\u3001\u9580\u5e02\u3001\u5ba2\u670d\u3001\u6578\u64da\u3001\u8cc7\u8a0a\u79d1\u6280\u53ca\u79c1\u96b1\u7ba1\u7406\u4eba\u54e1\u90fd\u61c9\u53c3\u8207\u8a2d\u8a08\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u57f7\u884c\u8de8\u6e20\u9053\u81ea\u52d5\u5316\u71df\u92b7\u6d3b\u52d5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u9867\u5ba2\u884c\u70ba\u8f49\u5316\u6210\u300c\u89f8\u767c\u689d\u4ef6\u2014\u5ba2\u7fa4\u5224\u65b7\u2014\u6e20\u9053\u9078\u64c7\u2014\u8a0a\u606f\u5167\u5bb9\u2014\u505c\u6b62\u689d\u4ef6\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u6548\u7684\u5168\u6e20\u9053\u884c\u92b7\u4e0d\u662f\u5728\u6bcf\u500b\u6e20\u9053\u91cd\u8907\u64ad\u653e\u540c\u4e00\u5ee3\u544a\uff0c\u800c\u662f\u8b93\u6bcf\u500b\u6e20\u9053\u6309\u7167\u9867\u5ba2\u7576\u4e0b\u7684\u9700\u8981\uff0c\u5b8c\u6210\u65c5\u7a0b\u4e2d\u7684\u4e0d\u540c\u4efb\u52d9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u6301\u7e8c\u76e3\u63a7\u3001\u5206\u6790\u8207\u512a\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u958b\u555f\u7387\u548c\u9ede\u64ca\u7387\uff0c\u4f01\u696d\u4ea6\u61c9\u76e3\u5bdf\u8eab\u5206\u914d\u5c0d\u7387\u3001\u8de8\u6e20\u9053\u8f49\u63db\u7387\u3001\u56de\u8cfc\u7387\u3001\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u3001\u884c\u92b7\u6210\u672c\u3001\u9000\u8a02\u7387\u53ca\u9867\u5ba2\u6eff\u610f\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u6b21\u6e2c\u8a66\u53ea\u6539\u8b8a\u6709\u9650\u8b8a\u6578\uff0c\u4e26\u4fdd\u7559\u672a\u63a5\u6536\u65b0\u7b56\u7565\u7684\u5c0d\u7167\u7d44\uff0c\u624d\u80fd\u5224\u65b7\u589e\u9577\u7a76\u7adf\u4f86\u81ea\u5168\u6e20\u9053\u7b56\u7565\uff0c\u9084\u662f\u539f\u672c\u5c31\u6703\u767c\u751f\u7684\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f9e\u6e20\u9053\u4e26\u5b58\uff0c\u8d70\u5411\u771f\u6b63\u7684\u9867\u5ba2\u65c5\u7a0b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u56de\u5230\u6700\u521d\u7684\u554f\u984c\uff1aOmni Channel\u662f\u4ec0\u9ebc\uff1f \u5b83\u4e0d\u662f\u628a\u66f4\u591a\u5de5\u5177\u52a0\u5165\u6280\u8853\u6e05\u55ae\uff0c\u800c\u662f\u8b93\u4f01\u696d\u7531\u9867\u5ba2\u89d2\u5ea6\u91cd\u65b0\u8a2d\u8a08\u6578\u64da\u3001\u6d41\u7a0b\u8207\u90e8\u9580\u5354\u4f5c\u3002\u7db2\u7ad9\u77e5\u9053\u9867\u5ba2\u5728\u9580\u5e02\u8cb7\u904e\u751a\u9ebc\uff0c\u5ba2\u670d\u77e5\u9053\u4ed6\u525b\u5728 App \u9047\u5230\u751a\u9ebc\u554f\u984c\uff0c\u5e97\u54e1\u4ea6\u80fd\u63d0\u4f9b\u8207\u7db2\u4e0a\u627f\u8afe\u4e00\u81f4\u7684\u670d\u52d9\u2014\u2014Omni Channel \u610f\u601d\u6b63\u6b63\u5728\u6b64\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7e7c\u7e8c\u5bb9\u5fcd\u65b7\u88c2\u9ad4\u9a57\uff0c\u4f01\u696d\u640d\u5931\u7684\u4e0d\u53ea\u662f\u4e00\u6b21\u4ea4\u6613\uff0c\u9084\u5305\u62ec\u9867\u5ba2\u5c0d\u54c1\u724c\u300c\u662f\u5426\u503c\u5f97\u518d\u6b21\u9078\u64c7\u300d\u7684\u4fe1\u5fc3\u3002\u800c\u8981\u628a\u5206\u6563\u7684\u63a5\u89f8\u9ede\u9023\u6210\u5b8c\u6574\u65c5\u7a0b\uff0c\u5168\u6e20\u9053\u884c\u92b7\u7684\u7b2c\u4e00\u6b65\u5f9e\u4f86\u4e0d\u662f\u63db\u5de5\u5177\uff0c\u800c\u662f\u6253\u901a\u6578\u64da\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7acb\u5373\u806f\u7d61\u6211\u5011\u7684<\/strong><strong>\u5168\u6e20\u9053\u884c\u92b7 CDP<\/strong><strong> \u9867\u554f\uff0c\u4e86\u89e3\u5982\u4f55\u6574\u5408\u5404\u6e20\u9053\u6578\u64da\u3001\u5efa\u7acb\u7d71\u4e00\u5ba2\u6236\u8996\u5716\uff0c\u8b93\u6bcf\u6b21\u4e92\u52d5\u90fd\u80fd\u5ef6\u7e8c\u9867\u5ba2\u95dc\u4fc2\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/2231b.share.hsforms.com\/207fGl_f6R9qic99hPaukzg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u9810\u7d04\u514d\u8cbb\u8aee\u8a62<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u898b\u554f\u984c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Omni channel\u662f\u4ec0\u9ebc<strong>\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Omni Channel \u5373\u5168\u6e20\u9053\uff0c\u662f\u628a\u9580\u5e02\u3001\u7db2\u7ad9\u3001App\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u901a\u8a0a\u8edf\u4ef6\u3001\u96fb\u90f5\u53ca\u5ba2\u670d\u7b49\u63a5\u89f8\u9ede\u6574\u5408\uff0c\u8b93\u9867\u5ba2\u8f49\u63db\u6e20\u9053\u6642\u4ecd\u80fd\u5ef6\u7e8c\u4e4b\u524d\u7684\u8cc7\u6599\u3001\u4e92\u52d5\u8207\u670d\u52d9\u3002\u5b83\u7684\u6838\u5fc3\u4e0d\u662f\u6e20\u9053\u6578\u91cf\uff0c\u800c\u662f\u9ad4\u9a57\u662f\u5426\u4e00\u81f4\u53ca\u9023\u8cab\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5168\u6e20\u9053\u884c\u92b7\u4e00\u5b9a\u8981\u4f7f\u7528 CDP \u55ce\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0f\u578b\u4f01\u696d\u53ef\u5148\u5229\u7528\u6574\u5408\u5f0f\u96fb\u5546\u3001POS \u6216 CRM \u6539\u5584\u90e8\u5206\u65c5\u7a0b\uff1b\u4f46\u7576\u6e20\u9053\u3001\u54c1\u724c\u3001\u5730\u5340\u548c\u6578\u64da\u4f86\u6e90\u589e\u52a0\uff0cCDP 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