{"id":75703,"date":"2026-06-03T17:44:48","date_gmt":"2026-06-03T09:44:48","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=75703"},"modified":"2026-06-11T15:42:52","modified_gmt":"2026-06-11T07:42:52","slug":"what-is-first-party-data","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-first-party-data\/","title":{"rendered":"\u7b2c\u4e00\u65b9\u6578\u64da\u662f\u4ec0\u9ebc\uff1f\u89e3\u8aaa\u5b83\u8207\u7b2c\u4e8c\u65b9\u3001\u7b2c\u4e09\u65b9\u6578\u64da\u4e4b\u9593\u7684\u5dee\u7570"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apple \u7684 ITP\uff08Intelligent Tracking Protection\uff09\u8207 Google \u9010\u6f38\u6dd8\u6c70\u7b2c\u4e09\u65b9 Cookie \u7684\u653f\u7b56\uff0c\u6b63\u5ba3\u544a\u8457\u904e\u5f80\u4f9d\u8cf4\u7b2c\u4e09\u65b9\u6578\u64da\u9032\u884c\u5ee3\u544a\u300c\u76f2\u6295\u300d\u7684\u6642\u4ee3\u5373\u5c07\u7d50\u675f\u3002\u9019\u662f\u4e00\u5834\u5fb9\u5e95\u985b\u8986\u884c\u92b7\u5e95\u5c64\u908f\u8f2f\u7684\u884c\u696d\u5730\u9707\u3002\u4f01\u696d\u7684\u7af6\u722d\u529b\u5df2\u4e0d\u518d\u53d6\u6c7a\u65bc\u5ee3\u544a\u9810\u7b97\u7684\u898f\u6a21\uff0c\u800c\u53d6\u6c7a\u65bc\u638c\u63e1\u8207\u904b\u7528\u6578\u64da\u7684\u80fd\u529b\u3002\u672c\u6587\u8a73\u89e3\u7b2c\u4e00\u65b9\u6578\u64da\u662f\u4ec0\u9ebc\uff0c\u8207\u7b2c\u4e8c\u65b9\u8207\u7b2c\u4e09\u65b9\u6578\u64da\u4e4b\u9593\u7684\u6839\u672c\u5dee\u7570\uff0c\u52a9\u60a8\u5728\u7121 Cookie \u6642\u4ee3\u7a69\u5065\u4f48\u5c40\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"520\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-1024x520.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\u5728\u7121 Cookie \u6642\u4ee3\uff0c\u5ba2\u6236\u6578\u64da\u7684\u7a2e\u985e\u8207\u5176\u7279\u6027\u3002\" class=\"wp-image-75718 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-1024x520.png\" alt=\"\u5728\u7121 Cookie \u6642\u4ee3\uff0c\u5ba2\u6236\u6578\u64da\u7684\u7a2e\u985e\u8207\u5176\u7279\u6027\u3002\" class=\"wp-image-75718\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-1024x520.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-300x152.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-768x390.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-1536x780.png 1536w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2026\/06\/DAL_first-party-data-2048x1040.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">\u5728\u7121 Cookie \u6642\u4ee3\uff0c\u5ba2\u6236\u6578\u64da\u7684\u7a2e\u985e\u8207\u5176\u7279\u6027\u3002<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e00\u65b9\u3001\u7b2c\u4e8c\u65b9\u8207\u7b2c\u4e09\u65b9\u6578\u64da\u7684\u6578\u64da\u91d1\u5b57\u5854<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6578\u4f4d\u884c\u92b7\u7684\u4e16\u754c\u4e2d\uff0c\u6578\u64da\u4e26\u975e\u751f\u800c\u5e73\u7b49\u3002\u6211\u5011\u53ef\u4ee5\u5c07\u5176\u60f3\u50cf\u6210\u4e00\u5ea7\u91d1\u5b57\u5854\uff0c\u8d8a\u63a5\u8fd1\u5e95\u5c64\uff08\u7b2c\u4e09\u65b9\uff09\u7684\u6578\u64da\u91cf\u8d8a\u5927\u4f46\u8d8a\u6a21\u7cca\uff1b\u8d8a\u63a5\u8fd1\u9802\u7aef\uff08\u7b2c\u4e00\u65b9\uff09\u7684\u6578\u64da\u5247\u8d8a\u7cbe\u7149\u3001\u8d8a\u5177\u5546\u696d\u50f9\u503c\u3002\u70ba\u4e86\u91d0\u6e05\u4f01\u696d\u7684\u6578\u64da\u8cc7\u7522\u73fe\u6cc1\uff0c\u6211\u5011\u5fc5\u9808\u5148\u5b8c\u6574\u6aa2\u8996\u9019\u4e09\u5c64\u7684\u968e\u5c64\u67b6\u69cb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e00\u65b9\u6578\u64da\uff08First-party Data\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u65b9\u6578\u64da\u662f\u4ec0\u9ebc\uff1f\u53c8\u7a31\u539f\u751f\u6578\u64da (Native Data)\uff0c\u662f\u4f01\u696d\u900f\u904e\u81ea\u6709\u6e20\u9053\uff0c\u76f4\u63a5\u5f9e\u9867\u5ba2\u8eab\u4e0a\u6536\u96c6\u5230\u7684\u6578\u64da\u3002\u5b83\u662f\u60a8\u7684\u54c1\u724c\u8207\u9867\u5ba2\u4e92\u52d5\u5f8c\u7684\u76f4\u63a5\u7522\u7269\uff0c\u5177\u6709\u6700\u9ad8\u7684\u53ef\u4fe1\u5ea6\u8207\u4e3b\u6b0a\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u7fa9\uff1a<\/strong>\u4f01\u696d\u64c1\u6709\u5b8c\u6574\u6240\u6709\u6b0a\uff0c\u4e14\u6578\u64da\u6536\u96c6\u904e\u7a0b\u900f\u660e\u4e14\u7b26\u5408\u79c1\u96b1\u6cd5\u898f\u3002<\/li>\n\n\n\n<li><strong><s>\u5177\u9ad4<\/s><\/strong><strong>\u4f8b\u5b50\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u5b98\u7db2\u8207 App \u884c\u70ba\uff1a<\/strong>\u7db2\u7ad9\u8a3b\u518a\u8cc7\u6599\u8207\u7dda\u4e0a\u700f\u89bd\u884c\u70ba\uff08\u5982\uff1a\u9867\u5ba2\u9ede\u64ca\u4e86\u54ea\u500b\u7522\u54c1\u3001\u5728\u8cfc\u7269\u8eca\u505c\u7559\u4e86\u591a\u4e45\uff09\u3002<\/li>\n\n\n\n<li><strong>CRM \u8207\u6703\u54e1\u8cc7\u6599\uff1a<\/strong>\u59d3\u540d\u3001\u96fb\u90f5\u3001\u8cfc\u8cb7\u6b77\u53f2\u3001\u5fe0\u8aa0\u5ea6\u7b49\u7d1a\u3002<\/li>\n\n\n\n<li><strong>POS \u7cfb\u7d71\u7d00\u9304\uff1a<\/strong>\u7dda\u4e0b\u9580\u5e02\u7684\u4ea4\u6613\u6642\u9593\u3001\u983b\u7387\u8207\u91d1\u984d\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u670d\u4e92\u52d5\uff1a<\/strong>\u9867\u5ba2\u5728 Intercom \u6216 WhatsApp \u4e0a\u7684\u67e5\u8a62\u8207\u504f\u597d\u7d00\u9304\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u52e2\uff1a<\/strong>\u6e96\u78ba\u6027\u6700\u9ad8\u3001\u76f8\u95dc\u6027\u6700\u5f37\uff0c\u4e14\u56e0\u70ba\u662f\u9867\u5ba2\u4e3b\u52d5\u4ea4\u4ed8\uff08\u6216\u5728\u540c\u610f\u4e0b\u6536\u96c6\uff09\uff0c\u96b1\u79c1\u98a8\u96aa\u6700\u4f4e\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e8c\u65b9\u6578\u64da\uff08Second-party Data\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e8c\u65b9\u6578\u64da<\/strong>\u672c\u8cea\u4e0a\u662f\u300c\u5225\u4eba\u7684\u539f\u751f\u6578\u64da\u300d\uff0c\u60a8\u53ef\u4ee5\u5c07\u5176\u8996\u70ba\u7b56\u7565\u5925\u4f34\u4e4b\u9593\u7684\u6578\u64da\u4ea4\u63db\u3002\u5b83\u901a\u5e38\u767c\u751f\u5728\u5169\u5bb6\u975e\u7af6\u722d\u95dc\u4fc2\u3001\u4f46\u53d7\u773e\uff08TA\uff09\u9ad8\u5ea6\u91cd\u758a\u7684\u4f01\u696d\u4e4b\u9593\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u7fa9\uff1a<\/strong>\u900f\u904e\u54c1\u724c\u9593\u7684\u76f4\u63a5\u5408\u4f5c\u5354\u8b70\u7372\u5f97\u7684\u6578\u64da\u3002<\/li>\n\n\n\n<li><strong><s>\u5177\u9ad4<\/s><\/strong><strong>\u4f8b\u5b50\uff1a<\/strong>\u822a\u7a7a\u516c\u53f8\u8207\u9ad8\u7d1a\u9152\u5e97\u96c6\u5718\u5171\u4eab\u6703\u54e1\u540d\u55ae\uff0c\u9032\u884c\u4ea4\u53c9\u63a8\u5ee3\uff08Cross-promotion\uff09\uff1b\u6216\u662f\u96fb\u5546\u5e73\u53f0\u5c07\u53bb\u8b58\u5225\u5316\u7684\u6d88\u8cbb\u8005\u6578\u64da\u5206\u4eab\u7d66\u7ad9\u5167\u7684\u54c1\u724c\u4f9b\u61c9\u5546\u4ee5\u512a\u5316\u92b7\u552e\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u512a\u52e2\uff1a<\/strong>\u54c1\u8cea\u8207\u6e96\u78ba\u5ea6\u512a\u65bc\u7b2c\u4e09\u65b9\u6578\u64da\uff0c\u80fd\u5e6b\u52a9\u4f01\u696d\u63a5\u89f8\u5230\u5177\u5099\u9ad8\u5ea6\u8f49\u63db\u6f5b\u529b\u7684\u300c\u985e\u4f3c\u53d7\u773e\u300d\uff08Lookalike\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e09\u65b9\u6578\u64da\uff08Third-party Data\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f4d\u65bc\u91d1\u5b57\u5854\u6700\u5e95\u5c64\u7684\uff0c\u662f\u7531\u5c08\u696d\u6578\u64da\u4f9b\u61c9\u5546\u5f9e\u591a\u500b\u5916\u90e8\u5e73\u53f0\u5f59\u6574\u4e26\u51fa\u552e\u7d66\u5e02\u5834\u4f7f\u7528\u7684\u7b2c\u4e09\u65b9\u6578\u64da\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u7fa9\uff1a<\/strong>\u5f9e\u5c08\u696d\u6578\u64da\u4f9b\u61c9\u5546\uff08Data Aggregators\uff09\u8cfc\u8cb7\u3001\u4f86\u81ea\u591a\u500b\u7db2\u7ad9\u548c\u5e73\u53f0\u7684\u7528\u6236\u6578\u64da\u96c6\u5408\uff0c\u901a\u5e38\u7528\u65bc\u5ee3\u544a\u6295\u653e\u6642\u7684\u53d7\u773e\u8cbc\u6a19\u3002<\/li>\n\n\n\n<li><strong><s>\u5177\u9ad4<\/s><\/strong><strong>\u4f8b\u5b50\uff1a<\/strong>\u300c\u5c0d\u6bcd\u5b30\u7522\u54c1\u611f\u8208\u8da3\u7684 25-34 \u6b72\u5973\u6027\u300d\u6216\u300c\u904e\u53bb\u4e00\u9031\u641c\u5c0b\u904e\u904b\u52d5\u978b\u7684\u7528\u6236\u300d\u3002<\/li>\n\n\n\n<li><strong>\u77ed\u8655\uff1a<\/strong>\u96a8\u8457\u5168\u7403\u96b1\u79c1\u6b0a\u653f\u7b56\u6536\u7dca\uff08\u5982 GDPR \u8207 Cookie \u7684\u6d88\u4ea1\uff09\uff0c\u7b2c\u4e09\u65b9\u6578\u64da\u7684\u6e96\u78ba\u6027\u6b63\u5728\u5927\u5e45\u8870\u9000\u3002\u6b64\u5916\uff0c\u7531\u65bc\u6578\u64da\u4f86\u6e90\u5f80\u5f80\u4e0d\u900f\u660e\uff0c\u7372\u53d6\u6210\u672c\u8207\u5408\u898f\u98a8\u96aa\u4e5f\u8b8a\u5f97\u66f4\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e09\u7a2e\u6578\u64da\u5dee\u7570\u6bd4\u8f03<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u70ba\u4e86\u8b93\u60a8\u66f4\u6e05\u6670\u5730\u5c0d\u6bd4\u7b2c\u4e00\u65b9\u6578\u64da\u3001\u7b2c\u4e8c\u65b9\u6578\u64da\u3001\u7b2c\u4e09\u65b9\u6578\u64da\u7684\u5c64\u7d1a\uff0c\u6211\u5011\u6574\u7406\u4e86\u4ee5\u4e0b\u7684\u8868\u683c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6bd4\u8f03\u56e0\u7d20<\/strong><\/td><td><strong>\u7b2c\u4e00\u65b9\u6578\u64da<\/strong><\/td><td><strong>\u7b2c\u4e8c\u65b9\u6578\u64da<\/strong><\/td><td><strong>\u7b2c\u4e09\u65b9\u6578\u64da<\/strong><\/td><\/tr><tr><td><strong>\u6578\u64da\u4f86\u6e90<\/strong><\/td><td>\u4f01\u696d\u81ea\u6709\u6e20\u9053\uff08\u5b98\u7db2\u3001App\u3001CRM\uff09<\/td><td>\u5408\u4f5c\u5925\u4f34\u5206\u4eab\u7684\u539f\u751f\u6578\u64da<\/td><td>\u5916\u90e8\u6578\u64da\u5546\u532f\u6574\uff08Data Aggregators\uff09<\/td><\/tr><tr><td><strong>\u6e96\u78ba\u6027<\/strong><\/td><td>\u6975\u9ad8\uff08\u76f4\u63a5\u4f86\u81ea\u9867\u5ba2\u7684\u771f\u5be6\u4e92\u52d5\uff09<\/td><td>\u9ad8\uff08\u4f86\u81ea\u53ef\u4fe1\u7684\u5546\u696d\u5925\u4f34\uff09<\/td><td>\u4e2d\u81f3\u4f4e\uff08\u57fa\u65bc\u6f14\u7b97\u6cd5\u7684\u9810\u4f30\u6a19\u7c64\uff09<\/td><\/tr><tr><td><strong>\u6578\u64da\u898f\u6a21<\/strong><\/td><td>\u8f03\u5c0f\uff08\u50c5\u9650\u81ea\u6709\u5ba2\u6236\uff09<\/td><td>\u4e2d\u7b49\uff08\u53d6\u6c7a\u65bc\u5408\u4f5c\u5925\u4f34\u898f\u6a21\uff09<\/td><td>\u6975\u5927\uff08\u6db5\u84cb\u5168\u7db2\u6d77\u91cf\u533f\u540d\u6578\u64da\uff09<\/td><\/tr><tr><td><strong>\u7372\u53d6\u6210\u672c<\/strong><\/td><td>\u4f4e\uff08\u9577\u671f\u8cc7\u7522\uff0c\u7121\u9700\u8cfc\u8cb7\uff09<\/td><td>\u4e2d\u7b49\uff08\u9700\u8981\u5546\u696d\u8ac7\u5224\u6216\u8cc7\u6e90\u4ea4\u63db\uff09<\/td><td>\u9ad8\uff08\u9700\u6301\u7e8c\u6295\u5165\u5ee3\u544a\u9810\u7b97\u6309\u91cf\u63a1\u8cb7\uff09<\/td><\/tr><tr><td><strong>\u96b1\u79c1\u98a8\u96aa<\/strong><\/td><td>\u6700\u4f4e\uff08\u5177\u5099\u900f\u660e\u3001\u660e\u78ba\u7684\u7528\u6236\u540c\u610f\u6a5f\u5236\uff09<\/td><td>\u4e2d\u7b49\uff08\u9700\u78ba\u4fdd\u5408\u7d04\u898f\u7bc4\uff09<\/td><td>\u6700\u9ad8\uff08\u6578\u64da\u4f86\u6e90\u8907\u96dc\u4e14\u96e3\u4ee5\u8ffd\u6eaf\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u70ba\u4f55\u539f\u751f\u6578\u64da\u662f\u672a\u4f86\u7684\u4f01\u696d\u81f4\u52dd\u95dc\u9375\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u63a2\u8a0e\u904e\u4e09\u7a2e\u6578\u64da\u7684\u5b9a\u7fa9\u5f8c\uff0c\u6211\u5011\u5fc5\u9808\u6b63\u8996\u4e00\u500b\u5546\u696d\u73fe\u5be6\uff1a\u5728 Master Concept DAL\uff08Data &amp; AI Lab\uff09\u7684 <strong>Signal \u2192 Decide \u2192 Act \u2192 Learn <\/strong>\u6846\u67b6\u4e2d\uff0c\u539f\u751f\u6578\u64da\u662f\u6240\u6709\u300c\u8a0a\u865f\uff08Signal\uff09\u300d\u4e2d\u6700\u6e05\u6670\u3001\u6700\u7121\u96dc\u8a0a\u7684\u90e8\u5206\u3002\u4ee5\u4e0b\u662f\u70ba\u4ec0\u9ebc\u4f01\u696d\u5fc5\u9808\u7acb\u5373\u5c07\u6230\u7565\u91cd\u5fc3\u8f49\u79fb\u81f3\u6b64\u7684\u4e09\u5927\u6838\u5fc3\u539f\u56e0\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u5efa\u7acb\u76f4\u63a5\u4e14\u6df1\u5ea6\u7684\u9867\u5ba2\u95dc\u4fc2<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u904e\u53bb\uff0c\u54c1\u724c\u50cf\u662f\u5728\u300c\u79df\u501f\u300d\u9867\u5ba2\u3002\u60a8\u900f\u904e Meta \u6216 Google \u627e\u5230\u4ed6\u5011\uff0c\u4f46\u4e00\u65e6\u5ee3\u544a\u505c\u6389\uff0c\u60a8\u5c31\u5931\u53bb\u4e86\u8207\u4ed6\u5011\u7684\u9023\u7e6b\u3002\u638c\u63e1\u539f\u751f\u6578\u64da\u610f\u5473\u8457\u60a8\u64c1\u6709\u4e86\u300c\u81ea\u6709\u9818\u5730\u300d\u3002\u64fa\u812b\u5c0d\u5ee3\u544a\u5e73\u53f0\u7684\u4f9d\u8cf4\uff0c\u4f01\u696d\u80fd\u76f4\u63a5\u8207\u9867\u5ba2\u6e9d\u901a\uff0c\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u60a8\u77e5\u9053\u9867\u5ba2 A \u4e0a\u9031\u5728\u5b98\u7db2\u67e5\u770b\u4e86\u300cAI \u81ea\u52d5\u5316\u5de5\u4f5c\u574a\u300d\uff0c\u4e14 CRM \u7d00\u9304\u986f\u793a\u4ed6\u662f\u9ad8\u968e\u6c7a\u7b56\u8005\u6642\uff0c\u60a8\u5c31\u80fd\u5728\u4ed6\u4e0b\u6b21\u8a2a\u554f\u6216\u958b\u555f Email \u6642\uff0c\u7cbe\u6e96\u63a8\u9001\u76f8\u95dc\u7684 B2B \u6848\u4f8b\u7814\u7a76\u3002\u9019\u7a2e\u57fa\u65bc\u771f\u5be6\u884c\u70ba\u7684\u6df1\u5ea6\u500b\u4eba\u5316\uff08Personalization\uff09\uff0c\u662f\u5efa\u7acb\u9577\u9060\u54c1\u724c\u4fe1\u4efb\u7684\u552f\u4e00\u9014\u5f91\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u6253\u9020\u7121\u6cd5\u8907\u88fd\u7684\u7af6\u722d\u58c1\u58d8<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u6295\u653e\u7684\u6280\u8853\u662f\u53ef\u4ee5\u88ab\u6a21\u4eff\u7684\uff0c\u9810\u7b97\u4e5f\u662f\u53ef\u4ee5\u88ab\u8d85\u8d8a\u7684\u3002\u7136\u800c\uff0c\u60a8\u5728\u904e\u53bb\u4e94\u5e74\u7d2f\u7a4d\u7684\u9867\u5ba2\u884c\u70ba\u6a21\u578b\u3001\u8cfc\u8cb7\u504f\u597d\u8207\u4e92\u52d5\u898f\u5f8b\uff0c\u662f\u4efb\u4f55\u7af6\u722d\u5c0d\u624b\u90fd\u7121\u6cd5\u5f9e\u5e02\u5834\u4e0a\u8cb7\u5230\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u539f\u751f\u6578\u64da\u662f\u4f01\u696d\u7368\u6709\u7684\u6578\u64da\u8cc7\u7522\uff08Data Capital\uff09\u3002\u900f\u904e\u9019\u9805\u7368\u6709\u8cc7\u7522\uff0c\u4f01\u696d\u80fd\u85c9\u6b64\u63d0\u4f9b\u66f4\u7368\u7279\u7684\u500b\u4eba\u5316\u9ad4\u9a57\uff0c\u751a\u81f3\u80fd\u5229\u7528\u6578\u64da\u6316\u6398\u767c\u73fe\u9ad8\u6d41\u5931\u98a8\u96aa\u7684\u884c\u70ba\u7279\u5fb5\uff0c\u5f9e\u800c\u63d0\u524d\u4ecb\u5165\u633d\u7559\u9867\u5ba2\u3002\u9019\u7a2e\u300c\u9810\u898b\u672a\u4f86\u300d\u7684\u80fd\u529b\uff0c\u6b63\u662f\u5960\u57fa\u65bc\u771f\u5be6\u6578\u64da\u7684\u7af6\u722d\u512a\u52e2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u78ba\u4fdd\u6578\u64da\u79c1\u96b1\u8207\u5408\u898f\uff08Privacy-First\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u5168\u7403\u79c1\u96b1\u6cd5\u898f\uff08\u5982 GDPR\u3001CCPA \u4ee5\u53ca\u9999\u6e2f\u8207\u53f0\u7063\u65e5\u76ca\u56b4\u683c\u7684\u500b\u8cc7\u6cd5\uff09\u8da8\u56b4\uff0c\u4f9d\u8cf4\u4e0d\u660e\u4f86\u6e90\u7684\u6578\u64da\u5c31\u50cf\u662f\u62b1\u8457\u4e00\u9846\u5b9a\u6642\u70b8\u5f48\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u65bc\u539f\u751f\u6578\u64da\u662f\u5728\u7528\u6236\u77e5\u60c5\u4e26\u540c\u610f\u7684\u60c5\u6cc1\u4e0b\u6536\u96c6\u7684\uff0c\u8ce6\u4e88\u4e86\u4f01\u696d\u300c\u6578\u64da\u5b89\u5168\u6027\u300d\u3002\u9019\u4e0d\u50c5\u662f\u6cd5\u898f\u7684\u8981\u6c42\uff0c\u66f4\u662f\u54c1\u724c\u8072\u8b7d\u7684\u57fa\u790e\u3002\u7576\u9867\u5ba2\u77e5\u9053\u60a8\u5982\u4f55\u5584\u7528\u4ed6\u5011\u7684\u6578\u64da\u4f86\u6539\u5584\u4ed6\u5011\u7684\u9ad4\u9a57\uff08\u4f8b\u5982\u514d\u586b\u8868\u55ae\u3001\u5c08\u5c6c\u63a8\u85a6\uff09\uff0c\u800c\u975e\u50c5\u50c5\u662f\u70ba\u4e86\u63a8\u92b7\uff0c\u4ed6\u5011\u6703\u66f4\u9858\u610f\u6301\u7e8c\u63d0\u4f9b\u9ad8\u50f9\u503c\u7684\u8a0a\u606f\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f01\u696d\u8a72\u5982\u4f55\u6709\u6548\u6536\u96c6\u8207\u6574\u5408\u539f\u751f\u6578\u64da\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6536\u96c6\u6578\u64da\u4e0d\u7b49\u65bc\u64c1\u6709\u667a\u6167\u3002\u8a31\u591a\u4f01\u696d\u64c1\u6709\u7684\u53ea\u662f\u300c\u6578\u64da\u5b64\u5cf6\uff08Data Silos\uff09\u300d\u2014\u2014\u92b7\u552e\u6578\u64da\u5728 POS\u3001\u884c\u70ba\u6578\u64da\u5728 Google Analytics\u3001\u806f\u7d61\u8cc7\u8a0a\u5728 CRM\uff0c\u5f7c\u6b64\u6beb\u4e0d\u76f8\u5e72\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u591a\u5143\u6e20\u9053\u6578\u64da\u6536\u96c6\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u5efa\u7acb\u8c50\u5bcc\u7684\u539f\u751f\u6578\u64da\u5eab\uff0c\u60a8\u9700\u8981\u8a2d\u8a08\u591a\u500b\u300c\u89f8\u9ede\u300d\u4f86\u6355\u6349\u8a0a\u865f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7dda\u4e0a\u6e20\u9053\uff1a<\/strong> \u9664\u4e86\u5e38\u898b\u7684\u7db2\u7ad9\u8a3b\u518a\u3001Newsletter \u96fb\u5b50\u5831\u8a02\u95b1\uff0c\u66f4\u61c9\u5229\u7528\u4e92\u52d5\u5f0f\u5167\u5bb9\uff08\u5982\u9078\u8cfc\u6307\u5357\u3001\u7dda\u4e0a\u6e2c\u9a57\uff09\u4f86\u6536\u96c6\u300c\u610f\u5716\u6578\u64da\u300d\u3002<\/li>\n\n\n\n<li><strong>\u7dda\u4e0b\u6e20\u9053\uff1a<\/strong> \u9580\u5e02\u6703\u54e1\u7533\u8acb\u3001POS \u7cfb\u7d71\u7684\u5be6\u9ad4\u4ea4\u6613\u8cc7\u6599\u3001\u7dda\u4e0b\u5be6\u9ad4\u6d3b\u52d5\u7684\u5831\u540d\u8cc7\u8a0a\u3002\u900f\u904e\u9580\u5e02 QR Code \u5f15\u5c0e\u7d81\u5b9a\u7db2\u4e0a\u6703\u54e1\uff0c\u5c07\u5be6\u9ad4\u884c\u70ba\u6578\u5b57\u5316\u3002<\/li>\n\n\n\n<li><strong>\u4e92\u52d5\u8a98\u56e0\uff1a<\/strong> \u5225\u53ea\u662f\u8981\u6c42\u586b\u8868\u3002\u63d0\u4f9b\u6709\u50f9\u503c\u7684<s>\u300c<\/s>\u6578\u4f4d\u8cc7\u7522<s>\u300d<\/s>\uff08\u5982\u96fb\u5b50\u66f8\u3001\u7522\u696d\u767d\u76ae\u66f8\uff09\u3001\u5c08\u5c6c\u6298\u6263\u512a\u60e0\u3001\u6703\u54e1\u5c08\u5c6c\u798f\u5229\u7b49\uff0c\u5efa\u7acb\u516c\u5e73\u7684\u50f9\u503c\u4ea4\u63db\uff08Value Exchange\uff09\uff0c\u9f13\u52f5\u9867\u5ba2\u70ba\u4e86\u7372\u5f97\u50f9\u503c\u800c\u4e3b\u52d5\u5206\u4eab\u6578\u64da\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ee5 CDP \u4f5c\u70ba\u6578\u64da\u6574\u5408\u7684\u6838\u5fc3<br>\u55ae\u7d14\u6536\u96c6\u6578\u64da\u4e26\u4e0d\u8db3\u5920\uff0c\u60a8\u9700\u8981\u4e00\u500b\u300c\u5927\u8166\u300d\u4f86\u8655\u7406\u9019\u4e9b\u8a0a\u865f\u3002\u9019\u5c31\u662f\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\uff08CDP\uff0cCustomer Data Platform\uff09 \u7684\u4f5c\u7528\u3002<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u5f9e\u6536\u96c6\u5230\u6574\u5408\uff1a\u7834\u9664\u6578\u64da\u5b64\u5cf6<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">CDP \u80fd\u50cf\u81a0\u6c34\u4e00\u6a23\uff0c\u4e32\u63a5\u6240\u6709\u7dda\u4e0a\u7dda\u4e0b\u6e20\u9053\uff0c\u5c07\u6563\u843d\u5728 Segment\u3001HubSpot \u8207\u4f01\u696d\u81ea\u5efa\u8cc7\u6599\u5eab\u4e2d\u7684\u788e\u7247\u62fc\u6e4a\u8d77\u4f86\uff0c\u6574\u5408\u6210\u4e00\u500b\u7d71\u4e00\u7684\u9867\u5ba2\u8996\u5716\uff08Single Customer View\uff09\u3002\u900f\u904e\u300c\u8eab\u5206\u89e3\u6790\uff08Identity Resolution\uff09\u300d\uff0c\u7cfb\u7d71\u80fd\u8070\u660e\u5730\u8b58\u5225\u51fa\u300c\u5728\u5b98\u7db2\u533f\u540d\u700f\u89bd\u5546\u54c1\u7684\u8a2a\u5ba2\u300d\u8207\u300c\u4e0a\u500b\u6708\u5728\u9580\u5e02\u8cb7\u904e\u6771\u897f\u7684\u6703\u54e1\u300d\u5176\u5be6\u662f\u540c\u4e00\u500b\u4eba\uff0c\u5fb9\u5e95\u89e3\u6c7a\u8eab\u5206\u65b7\u5c64\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u5f9e\u6574\u5408\u5230\u6d1e\u5bdf<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u6578\u64da\u88ab\u7d71\u6574\u5f8c\uff0c\u884c\u92b7\u4eba\u54e1\u4e0d\u518d\u9700\u8981\u6c42\u52a9 IT \u90e8\u9580\u5c0e\u51fa\u5831\u8868\u3002CDP \u63d0\u4f9b\u5f37\u5927\u4e14\u76f4\u89c0\u7684\u5206\u6790\u5de5\u5177\u80fd\u8b93\u60a8\u4e00\u773c\u770b\u51fa\uff1a\u54ea\u4e9b\u662f\u60a8\u50f9\u503c\u6700\u9ad8\u7684 20% \u9867\u5ba2\uff1f\u4ed6\u5011\u7684\u5171\u540c\u884c\u70ba\u7279\u5fb5\u662f\u4ec0\u9ebc\uff1f<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u5f9e\u6d1e\u5bdf\u5230\u884c\u52d5<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c07\u9019\u4e9b\u6d1e\u5bdf\u61c9\u7528\u65bc\u500b\u4eba\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\u8207\u8f49\u63db\u7387\uff0c\u662f\u8b93\u6578\u64da\u8b8a\u73fe\u7684\u6700\u5f8c\u4e00\u54e9\u8def\u3002\u7576 CDP \u767c\u73fe\u67d0\u4f4d\u6f5b\u529b\u9867\u5ba2\u5728 App \u5167\u641c\u5c0b\u4e86\u65b0\u7522\u54c1\u537b\u672a\u7d50\u5e33\uff0c\u7cfb\u7d71\u80fd\u5373\u6642\u89f8\u767c\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u901a\u904e WhatsApp \u767c\u9001\u4e00\u5247\u95dc\u61f7\u8a0a\u606f\u6216\u9650\u6642\u512a\u60e0\uff0c\u5b8c\u7f8e\u5be6\u8e10\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u81ea\u52d5\u5316\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7acb\u5373\u958b\u59cb\u60a8\u4f01\u696d\u7684\u539f\u751f\u6578\u64da\u90e8\u7f72<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f9e\u300c\u6578\u64da\u8c50\u5bcc\uff08Data Rich\uff09\u300d\u8d70\u5411\u300c\u60c5\u5831\u5c31\u7dd2\uff08Intelligence Ready\uff09\u300d\u662f\u4e00\u5834\u99ac\u62c9\u677e\uff0c\u800c\u975e\u77ed\u8dd1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 Cookie \u6d88\u5931\u7684\u5012\u8a08\u6642\u4e2d\uff0c\u7b49\u5f85\u4e0d\u662f\u9078\u9805\u3002\u4e86\u89e3\u7b2c\u4e00\u65b9\u6578\u64da\u662f\u4ec0\u9ebc\u53ea\u662f\u8f49\u578b\u7684\u7b2c\u4e00\u6b65\uff0c\u5728\u5fb9\u5e95\u660e\u767d\u7b2c\u4e00\u3001\u4e8c\u53ca\u4e09\u65b9\u6578\u64da\u7684\u5be6\u969b\u61c9\u7528\u5dee\u7570\u5f8c\uff0c\u60a8\u9700\u8981\u5c07\u77e5\u8b58\u5316\u70ba\u884c\u52d5\u3002\u70ba\u60a8\u7684\u4f01\u696d\u5efa\u7acb\u4e00\u500b\u53ef\u6301\u7e8c\u3001\u4e0d\u53d7\u5916\u90e8\u653f\u7b56\u5f71\u97ff\u7684\u9867\u5ba2\u6578\u64da\u8cc7\u7522\uff0c\u7acb\u5373\u4e86\u89e3 Master Concept CDP \u89e3\u6c7a\u65b9\u6848\uff0c\u5982\u4f55\u5e6b\u52a9\u4f01\u696d\u5728\u672a\u4f86\u7af6\u722d\u4e2d\u4f54\u5f97\u5148\u6a5f\uff0c\u5c07\u9867\u5ba2\u8a0a\u865f\u8f49\u5316\u70ba\u5be6\u8cea\u71df\u6536\u589e\u9577\uff01<br><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u60f3\u638c\u63e1\u7b2c\u4e00\u624b\u7684\u5ba2\u6236\u6578\u64da\uff0c\u5be6\u73fe AI \u9a45\u52d5\u7684\u589e\u9577\u55ce\uff1f\u7acb\u5373&nbsp;<a href=\"https:\/\/2231b.share.hsforms.com\/207fGl_f6R9qic99hPaukzg\"><strong>[\u9ede\u64ca\u6b64\u8655]<\/strong>&nbsp;<\/a>\u4e86\u89e3 Data &amp; AI Lab (DAL) \u7684\u5168\u9762 Customer Intelligence \u65b9\u6848\u3002\u8b93\u6211\u5011\u70ba\u4f60\u5efa\u7acb\u6f5b\u5728\u76ee\u6a19\u5ba2\u7fa4\u7684\u52d5\u614b\u8cc7\u6599\u5eab\uff0c\u958b\u555f\u7cbe\u6e96\u884c\u92b7\u7684\u65b0\u7bc7\u7ae0\uff01<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e38\u898b\u554f\u984c FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q1\uff1a\u7b2c\u4e00\u65b9\u6578\u64da\u8207\u96f6\u65b9\u6578\u64da\uff08Zero-party Data\uff09\u6709\u4ec0\u9ebc\u5206\u5225\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5169\u8005\u7684\u4e3b\u8981\u5206\u5225\u5728\u65bc\u6578\u64da\u6536\u96c6\u7684\u300c\u4e3b\u52d5\u6027\u300d\u3002\u96f6\u65b9\u6578\u64da\u662f\u539f\u751f\u6578\u64da\u7684\u4e00\u7a2e\uff0c\u7279\u5225\u6307\u9867\u5ba2\u300c\u4e3b\u52d5\u3001\u6709\u610f\u8b58\u300d\u5206\u4eab\u7684\u8cc7\u8a0a\uff0c\u4f8b\u5982\u554f\u5377\u4e2d\u7684\u500b\u4eba\u504f\u597d\u6216\u8cfc\u8cb7\u610f\u5716\u3002\u800c\u5ee3\u7fa9\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u5247\u6db5\u84cb\u66f4\u5ee3\uff0c\u9084\u5305\u542b\u9867\u5ba2\u5728\u7db2\u7ad9\u4e0a\u7684\u884c\u70ba\u8def\u5f91\u7b49\u88ab\u52d5\u7d00\u9304\u7684\u8cc7\u6599\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q2\uff1a\u5c0f\u4f01\u696d\u4e5f\u9700\u8981\u6536\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\u55ce\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d55\u5c0d\u9700\u8981\u3002\u4e8b\u5be6\u4e0a\uff0c\u5c0f\u4f01\u696d\u56e0\u70ba\u8cc7\u6e90\u6709\u9650\uff0c\u66f4\u9700\u8981\u900f\u904e\u539f\u751f\u6578\u64da\u4f86\u5be6\u73fe\u7cbe\u6e96\u884c\u92b7\uff0c\u907f\u514d\u5728\u6602\u8cb4\u7684\u5ee3\u544a\u7af6\u50f9\u4e2d\u6d6a\u8cbb\u9810\u7b97\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q3\uff1a\u6536\u96c6<\/strong><strong><s>\u7b2c\u4e00\u65b9<\/s><\/strong><strong>\u6578\u64da\u6703\u5f71\u97ff\u7db2\u7ad9\u901f\u5ea6\u55ce\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f71\u97ff\u8f15\u5fae\u3002\u5982\u679c\u4f7f\u7528\u50cf Segment \u6216 Google Tag Manager \u9019\u6a23\u7684\u73fe\u4ee3\u5316\u6a19\u7c64\u7ba1\u7406\u7cfb\u7d71\uff0c\u4e26\u914d\u5408\u4f3a\u670d\u5668\u7aef\uff08Server-side\uff09\u8ffd\u8e64\uff0c\u5c0d\u7db2\u7ad9\u6548\u80fd\u7684\u5f71\u97ff\u5e7e\u4e4e\u53ef\u4ee5\u5ffd\u7565\u4e0d\u8a08\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q4\uff1a\u5982\u4f55\u61c9\u5c0d\u4e0d\u9858\u610f\u63d0\u4f9b\u500b\u8cc7\u7684\u9867\u5ba2\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u4f9b\u50f9\u503c\u4ea4\u63db\u3002\u5982\u679c\u9867\u5ba2\u80fd\u660e\u78ba\u611f\u53d7\u5230\u63d0\u4f9b\u6578\u64da\u80fd\u63db\u53d6\u66f4\u597d\u7684\u670d\u52d9\uff08\u5982\u500b\u4eba\u5316\u63a8\u85a6\u3001\u514d\u904b\u8cbb\u3001\u6436\u5148\u9ad4\u9a57\uff09\uff0c\u4ed6\u5011\u63d0\u4f9b\u6578\u64da\u7684\u610f\u9858\u6703\u5927\u5e45\u63d0\u5347\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q5\uff1aCDP \u8207 CRM \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM \u4e3b\u8981\u7ba1\u7406\u5df2\u77e5\u7684\u4ea4\u6613\u8207\u806f\u7d61\u4eba\u8cc7\u6599\uff0c\u591a\u7528\u65bc\u92b7\u552e\u6d41\u7a0b\u3002CDP 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