{"id":74954,"date":"2026-04-29T17:26:03","date_gmt":"2026-04-29T09:26:03","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=74954"},"modified":"2026-04-29T17:26:09","modified_gmt":"2026-04-29T09:26:09","slug":"deploy_cdp","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/deploy_cdp\/","title":{"rendered":"\u5c0e\u5165CDP\u7684\u6b65\u9a5f\u8207\u597d\u8655\uff1a\u638c\u63e1\u5c0e\u5165CDP\u7684\u65b9\u6cd5\u8207\u6ce8\u610f\u4e8b\u9805"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u60a8\u7684\u4f01\u696d\u662f\u5426\u6b63\u56f0\u64fe\u65bc\u6578\u64da\u96f6\u6563\u3001\u7121\u6cd5\u7cbe\u6e96\u638c\u63e1\u5ba2\u6236\u8f2a\u5ed3\uff0c\u6216\u5728\u884c\u92b7\u81ea\u52d5\u5316\u4e0a\u9047\u5230\u74f6\u9838\uff1f\u9019\u7a2e\u9762\u81e8\u5ba2\u6236\u671f\u671b\u5373\u6642\u4e14\u9ad8\u5ea6\u500b\u4eba\u5316\u7684\u4e92\u52d5\uff0c\u4f46\u5167\u90e8\u8cc7\u6599\u537b\u5206\u6563\u5728\u4e0d\u540c\u7cfb\u7d71\u4e2d\u7684\u300c\u6578\u64da\u5b64\u5cf6\u300d\u60c5\u5f62\uff0c\u5c0d\u4f01\u696d\u7d93\u71df\u9020\u6210\u4e0d\u5c0f\u7684\u963b\u7919\u3002\u9762\u5c0d\u9019\u4e9b\u6311\u6230\uff0c\u8a31\u591a\u9818\u5148\u7522\u696d\u5df2\u638c\u63e1\u5c0e\u5165 CDP \u7684\u597d\u8655\uff0c\u6253\u7834\u71df\u904b\u73fe\u72c0\u3001\u5be6\u73fe\u6578\u64da\u8f49\u578b\u3002\u672c\u6587\u5c07\u6df1\u5ea6\u89e3\u6790\u5c0e\u5165 CDP \u65b9\u6cd5\u3001\u6b65\u9a5f\u8207\u6ce8\u610f\u4e8b\u9805\uff0c\u5354\u52a9\u4f01\u696d\u5c07\u96f6\u6563\u7684\u5ba2\u6236\u8a0a\u865f\u8f49\u5316\u70ba\u53ef\u589e\u9577\u7684\u5546\u696d\u60c5\u5831\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f CDP\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CDP \u5168\u7a31\u70ba Customer Data Platform\uff08\u4e2d\u6587\u8b6f\u70ba\u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff09\uff0c\u6700\u65e9\u65bc 2013 \u5e74\u7531\u79d1\u6280\u5206\u6790\u5e2b David Raab \u63d0\u51fa\uff0c\u76ee\u7684\u5728\u65bc\u89e3\u6c7a\u4f01\u696d\u5167\u90e8\u7684\u6578\u64da\u5b64\u5cf6\u554f\u984c\u3002[1]\u4e0d\u540c\u65bc\u50b3\u7d71\u7684 CRM\uff08\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\uff09\u50c5\u7528\u4f86\u8a18\u9304\u4ea4\u6613\u8207\u806f\u7e6b\u8cc7\u8a0a\uff0c\u9019\u9805\u6280\u8853\u80fd\u5920\u5be6\u6642\u6574\u5408\uff08Real-time Integration\uff09\u8cc7\u6599\uff0c\u4e26\u5efa\u7acb\u4e00\u500b\u7531\u884c\u92b7\u4eba\u54e1\u7d71\u4e00\u7ba1\u7406\u7684\u5ba2\u6236\u6578\u64da\u5eab\uff0c\u4e26\u53ef\u4f9b\u5176\u4ed6\u7cfb\u7d71\u8a2a\u554f\u3001\u8abf\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u904b\u4f5c\u539f\u7406\u8207\u6838\u5fc3\u6280\u8853<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u9805\u6280\u8853\u7684\u904b\u4f5c\u908f\u8f2f\u53ef\u4ee5\u62c6\u89e3\u70ba\u4ee5\u4e0b\u4e09\u500b\u5c64\u6b21\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6578\u64da\u6536\u96c6\u8207\u8b58\u5225\u6574\u5408\uff08Data Ingestion &amp; Identity Resolution\uff09<\/strong>\uff1a\u5f9e\u5b98\u7db2\u884c\u70ba\u3001APP \u9ede\u64ca\u3001\u9580\u5e02 POS \u4ea4\u6613\u3001\u751a\u81f3\u662f\u96fb\u5b50\u90f5\u4ef6\u4e92\u52d5\u4e2d\u6293\u53d6\u7b2c\u4e00\u65b9\u6578\u64da\u3002\u900f\u904e\u6280\u8853\u624b\u6bb5\u5c07\u5206\u6563\u7684\u533f\u540d\u8a0a\u865f\u8207\u5177\u540d\u8cc7\u8a0a\u9032\u884c\u8eab\u5206\u8b58\u5225\u6574\u5408 (Stitching)\uff0c\u5f62\u6210\u53ef\u7368\u7acb\u6aa2\u8996\u7684\u5ba2\u6236\u6a94\u6848\u3002<\/li>\n\n\n\n<li><strong>\u6301\u4e45\u6027\u5b58\u5132\u8207\u7ba1\u7406\uff08Persistent Data Storage\uff09<\/strong>\uff1a\u6578\u64da\u88ab\u96c6\u4e2d\u5b58\u5132\u5f8c\uff0c\u6703\u96a8\u8457\u6642\u9593\u63a8\u79fb\u6301\u7e8c\u66f4\u65b0\uff0c\u4f01\u696d\u80fd\u64c1\u6709\u6bcf\u4f4d\u5ba2\u6236\u6d88\u8cbb\u7684\u5b8c\u6574\u6b77\u7a0b\uff0c\u70ba\u5f8c\u7e8c\u5206\u6790\u8207\u5efa\u6a21\u63d0\u4f9b\u53ef\u9760\u57fa\u790e\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u8ce6\u80fd\u8207\u81ea\u52d5\u5316\u8f38\u51fa\uff08Data Activation\uff09<\/strong>\uff1a\u8655\u7406\u5f8c\u7684\u6578\u64da\u53ef\u5373\u6642\u56de\u50b3\u81f3\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u3001\u5ee3\u544a\u6295\u653e\u5e73\u53f0\u6216\u5ba2\u670d\u7cfb\u7d71\uff0c\u4f01\u696d\u80fd\u4ee5\u9019\u4e9b\u6578\u64da\u843d\u5be6\u672a\u4f86\u6c7a\u7b56\u3002<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f01\u696d\u5c0e\u5165 CDP \u76843 \u5927\u597d\u8655<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6295\u5165\u8cc7\u6e90\u53ca\u4eba\u529b\u524d\uff0c\u4f01\u696d\u6c7a\u7b56\u5c64\u61c9\u5148\u91d0\u6e05\u6578\u64da\u8cc7\u7522\u5316\u7684\u50f9\u503c\uff0c\u662f\u5f71\u97ff\u5546\u696d\u6210\u6557\u7684\u95dc\u9375\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u5efa\u7acb\u4f01\u696d\u6700\u5bf6\u8cb4\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u8cc7\u7522<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u7b2c\u4e09\u65b9 Cookie \u8d70\u5165\u6b77\u53f2\uff0c\u7b2c\u4e00\u65b9\u6578\u64da\u5df2\u6210\u70ba\u4f01\u696d\u4e0d\u53ef\u66ff\u4ee3\u7684\u7af6\u722d\u512a\u52e2\u3002\u900f\u904e\u5c08\u696d\u7684\u6578\u64da\u6574\u5408\u7b56\u7565\uff0c\u4f01\u696d\u80fd\u5c07\u6563\u843d\u5728\u5404\u500b\u7cfb\u7d71\u7684\u300c\u539f\u59cb\u8cc7\u8a0a\u300d\uff0c\u6574\u5408\u6210\u7d71\u4e00\u4e14\u5177\u5099\u9ad8\u5ea6\u5546\u696d\u50f9\u503c\u7684\u300c\u5ba2\u6236\u60c5\u5831\u7cfb\u7d71\u300d\u3002\u9019\u4e0d\u50c5\u63d0\u5347\u4e86\u6578\u64da\u7684\u6e96\u78ba\u6027\uff0c\u66f4\u78ba\u4fdd\u4f01\u696d\u80fd\u5b8c\u5168\u638c\u63e1\u6578\u64da\u6240\u6709\u6b0a\uff0c\u70ba\u672a\u4f86\u5c0e\u5165\u751f\u6210\u5f0f AI \u6216\u9810\u6e2c\u6a21\u578b\u5960\u5b9a\u7d2e\u5be6\u7684\u6578\u4f4d\u57fa\u790e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u5be6\u73fe\u771f\u6b63\u7684\u5168\u65b9\u4f4d\u500b\u4eba\u5316\u884c\u92b7<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9999\u6e2f\u6d88\u8cbb\u8005\u5c0d\u6578\u4f4d\u9ad4\u9a57\u7684\u8981\u6c42\u6975\u9ad8\u3002\u900f\u904e CDP \u7684\u8eab\u4efd\u89e3\u6790\u6280\u8853\uff08Identity Resolution\uff09\uff0c\u4f01\u696d\u80fd\u5920\u5728\u8907\u96dc\u7684\u8de8\u88dd\u7f6e\u74b0\u5883\u4e2d\uff08\u4f8b\u5982\u5f9e\u5be6\u9ad4\u5e97 POS \u5230\u7dda\u4e0a App \u700f\u89bd\uff09\u7cbe\u78ba\u8b58\u5225\u51fa\u540c\u4e00\u4f4d\u9867\u5ba2\u3002\u9019\u610f\u5473\u8457\u54c1\u724c\u80fd\u57fa\u65bc\u9867\u5ba2\u7684\u771f\u5be6\u884c\u70ba\uff0c\u5728\u6c7a\u7b56\u6642\u523b\u63d0\u4f9b\u500b\u4eba\u5316\u5efa\u8b70\uff0c\u5c07\u50b3\u7d71\u7684\u300c\u5927\u773e\u63a8\u64ad\u300d\u8f49\u5316\u70ba\u300c\u7cbe\u6e96\u4e92\u52d5\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u63d0\u5347\u884c\u92b7\u5718\u968a\u7684\u654f\u6377\u6027<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u904e\u53bb\u884c\u92b7\u5718\u968a\u82e5\u60f3\u7372\u53d6\u6df1\u5c64\u6578\u64da\uff0c\u5f80\u5f80\u4f9d\u8cf4 IT \u90e8\u9580\u7684\u652f\u63f4\uff0c\u7b49\u5f85\u6642\u9593\u53ef\u5c0e\u81f4\u5546\u6a5f\u6d41\u5931\u3002\u5c0e\u5165 CDP \u597d\u8655\u5728\u65bc\u5fb9\u5e95\u8ce6\u80fd\u884c\u92b7\u4eba\u54e1\uff0c\u8b93\u4ed6\u5011\u80fd\u76f4\u63a5\u5728\u76f4\u89c0\u7684\u4ecb\u9762\u4e0a\uff0c\u9032\u884c\u52d5\u614b\u5ba2\u7fa4\u5206\u7fa4\u8207\u81ea\u52d5\u5316\u65c5\u7a0b\u8a2d\u5b9a\uff0c\u8b93\u5718\u968a\u53ef\u4ee5\u5373\u6642\u6e2c\u8a66\u884c\u92b7\u5047\u8aaa\u4e26\u5feb\u901f\u8abf\u6574\u7b56\u7565\uff0c\u5927\u5e45\u7e2e\u77ed\u5f9e\u6d1e\u5bdf\u5230\u57f7\u884c\u7684\u53cd\u61c9\u9031\u671f\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CDP \u5c0e\u5165\u7684 4 \u500b\u6b65\u9a5f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u5c07\u8907\u96dc\u7684\u6578\u64da\u6d41\u8f49\u5316\u70ba\u71df\u6536\uff0c\u5fc5\u9808\u9075\u5faa\u56b4\u8b39\u7684\u67b6\u69cb\u3002Master Concept \u5efa\u8b70\u4f01\u696d\u63a1\u53d6\u300c\u7531\u7c21\u5165\u7e41\uff0c\u6848\u4f8b\u9a45\u52d5\u300d\u7684\u7b56\u7565\uff0c\u4ee5\u4e0b\u662f\u9867\u554f\u5718\u968a\u5be6\u4f5c\u7684\u56db\u500b\u5c0e\u5165 CDP \u6b65\u9a5f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e00\u968e\u6bb5\uff1a\u7b56\u7565\u898f\u5283\u8207\u76ee\u6a19\u8a2d\u5b9a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u662f\u6574\u500b\u5c08\u6848\u7684\u6838\u5fc3\u3002\u8a31\u591a\u7684\u6848\u4f8b\u5f80\u5f80\u662f\u56e0\u70ba\u300c\u70ba\u4e86\u5c0e\u5165\u800c\u5c0e\u5165\u300d\uff0c\u7f3a\u4e4f\u660e\u78ba\u7684\u5546\u696d\u76ee\u6a19\u3002\u5728\u521d\u671f\uff0c\u5c08\u696d\u9867\u554f\u6703\u5efa\u8b70\u5f9e\u5177\u9ad4\u7684\u5546\u696d\u5834\u666f\u51fa\u767c\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u7fa9\u4f7f\u7528\u6848\u4f8b (Use Cases)\uff1a<\/strong> \u4f01\u696d\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u63d0\u5347\u6703\u54e1\u56de\u8cfc\u7387\uff0c\u9084\u662f\u512a\u5316\u65b0\u5ba2\u7372\u53d6\u6210\u672c\uff1f<\/li>\n\n\n\n<li><strong>\u8de8\u90e8\u9580\u5354\u4f5c\u6a5f\u5236\uff1a<\/strong>\u5efa\u7acb\u5305\u542b\u884c\u92b7\u3001\u6578\u64da\u8207 IT \u7684\u5c08\u6848\u5c0f\u7d44\uff0c\u78ba\u4fdd\u6280\u8853\u5be6\u4f5c\u7b26\u5408\u696d\u52d9\u76ee\u6a19\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e8c\u968e\u6bb5\uff1a\u6578\u64da\u76e4\u9ede\u8207\u6574\u5408<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u57f7\u884c\u6578\u64da\u6574\u5408\u6642\uff0c\u8cc7\u6599\u7684\u8cea\u91cf\u6c7a\u5b9a\u4e86\u5206\u6790\u7684\u4e0a\u9650\u3002\u6b64\u968e\u6bb5\u5c08\u6ce8\u65bc\u300c\u6578\u64da\u6e90\u5be9\u8a08\u300d\uff0c\u5168\u9762\u76e4\u9ede\u4f01\u696d\u73fe\u6709\u7684\u5ba2\u6236\u63a5\u89f8\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6578\u64da\u6e90\u5be9\u8a08\uff1a<\/strong>\u76e4\u9ede\u73fe\u6709\u7684\u5ba2\u6236\u6578\u64da\u6e90\uff0c\u5305\u62ec\u7dda\u4e0a\u884c\u70ba\u6578\u64da\u8207\u7dda\u4e0b\u4ea4\u6613\u7d00\u9304\u7b49\u3002<\/li>\n\n\n\n<li><strong>\u8eab\u4efd\u6a19\u8b58\u5b9a\u7fa9\uff1a<\/strong>\u6c7a\u5b9a\u54ea\u4e9b\u6b04\u4f4d\uff08\u5982\u624b\u6a5f\u865f\u78bc\u3001Email \u6216\u6703\u54e1 UID\uff09\u4f5c\u70ba\u5ba2\u6236\u6b78\u6236\u7684\u6a19\u7c64\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u4e09\u968e\u6bb5\uff1a\u5e73\u53f0\u5efa\u7f6e\u8207\u9a57\u8b49<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u968e\u6bb5\u8f49\u5411\u6280\u8853\u843d\u5730\uff0c\u78ba\u4fdd\u6578\u64da\u6d41\u7684\u7a69\u5b9a\u8207\u5b89\u5168\uff0c\u8207\u8de8\u5e73\u53f0\u7684\u50b3\u8f38\uff0c\u80fd\u4ee4\u884c\u92b7\u6c7a\u7b56\u66f4\u70ba\u660e\u78ba\u6e05\u6670\u3002\u5176\u91cd\u9ede\u5728\u65bc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8cc7\u6599<\/strong><strong>\u7ba1\u9053\u4e32\u63a5\uff1a<\/strong>\u5efa\u7acb\u7a69\u5b9a\u7684\u8de8\u5e73\u53f0\u6578\u64da\u50b3\u8f38\u6a5f\u5236\uff0c\u78ba\u4fdd\u8cc7\u6599\u7684\u5be6\u6642\u6027\u8207\u5b89\u5168\u6027\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u8cea\u91cf\u7ba1\u7406\u8207\u9a57\u8b49<\/strong><strong>\uff1a<\/strong>\u9032\u884c\u6578\u64da\u6e05\u6d17\uff0c\u6392\u9664\u91cd\u8907\u6216\u7121\u6548\u8cc7\u8a0a\uff0c\u78ba\u4fdd\u6700\u7d42\u55ae\u4e00\u9867\u5ba2\u6aa2\u8996\uff08Single Customer View\uff09\u7684\u6e96\u78ba\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7b2c\u56db\u968e\u6bb5\uff1a\u5e73\u53f0\u555f\u52d5\u8207\u512a\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0e\u5165 CDP \u7684\u6700\u5f8c\u6b65\u9a5f\u662f\u900f\u904e\u5be6\u6230\u9a57\u8b49\u6210\u6548\uff0c\u5efa\u8b70\u53ef\u63a1\u53d6\u4ee5\u4e0b\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MVP \u6e2c\u8a66\uff1a<\/strong>\u6700\u5c0f\u53ef\u884c\u6027\u7522\u54c1\uff08Minimum Viable Product\uff0cMVP\uff09\u6e2c\u8a66\uff0c\u900f\u904e\u6311\u9078\u4e00\u500b\u9ad8\u50f9\u503c\u7684\u884c\u92b7\u5834\u666f\uff0c\u4f8b\u5982\uff1a\u91dd\u5c0d\u4ee5\u52a0\u5165\u8cfc\u7269\u8eca\u5c1a\u672a\u4e0b\u55ae\u7684\u81ea\u52d5\u5316\u63d0\u9192\u7684\u5c0f\u898f\u6a21\u5be6\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u8fed\u4ee3\u8207\u64f4\u5f35\uff1a<\/strong>\u518d\u6839\u64da\u6578\u64da\u53cd\u994b\u4f86\u512a\u5316\u5206\u773e\u6a21\u578b\u8207\u6e9d\u901a\u7b56\u7565\uff0c\u5f85\u6210\u6548\u7a69\u5b9a\u5f8c\uff0c\u9010\u6b65\u5c07\u6210\u529f\u7684\u6a21\u5f0f\u64f4\u5927\u81f3\u5168\u901a\u8def\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5c0e\u5165CDP\u904e\u7a0b\u7684\u6ce8\u610f\u4e8b\u9805<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u8f49\u578b\u4e26\u975e\u5766\u9014\uff0c\u9664\u4e86\u6280\u8853\u5c0d\u63a5\uff0c\u4f01\u696d\u6c7a\u7b56\u8005\u66f4\u61c9\u95dc\u6ce8\u57f7\u884c\u9762\u7684\u7d30\u7bc0\u3002\u4ee5\u4e0b\u662f\u4e09\u500b\u5c0e\u5165 CDP \u6ce8\u610f\u4e8b\u9805\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u907f\u514d\u7f3a\u4e4f\u660e\u78ba\u5546\u696d\u76ee\u6a19<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u662f\u8a31\u591a\u4f01\u696d\u8f49\u578b\u5931\u6557\u7684\u6839\u6e90\u3002\u82e5\u7121\u660e\u78ba\u7684\u4f7f\u7528\u6848\u4f8b\uff0c\u9019\u9805\u6280\u8853\u53ea\u6703\u8b8a\u6210\u4e00\u500b\u6602\u8cb4\u7684\u975c\u614b\u6578\u64da\u5009\u5eab\u3002\u5efa\u8b70\u5728\u555f\u52d5\u521d\u671f\u5c31\u8a2d\u5b9a\u597d\u8861\u91cf\u6307\u6a19\uff08KPI\uff09\uff0c\u4f8b\u5982\u300c\u63d0\u5347\u9996\u8cfc\u7528\u6236\u7684\u4e8c\u8cfc\u7387\u300d\u6216\u300c\u964d\u4f4e 15% \u7684\u7121\u6548\u5ee3\u544a\u9810\u7b97\u300d\u3002\u660e\u78ba\u7684\u76ee\u6a19\u80fd\u8b93\u6578\u64da\u8cc7\u7522\u767c\u63ee\u5373\u6642\u6230\u529b\uff0c\u78ba\u4fdd\u6bcf\u4e00\u5206\u6280\u8853\u6295\u8cc7\u90fd\u80fd\u8f49\u5316\u70ba\u53ef\u8861\u91cf\u7684\u696d\u7e3e\u589e\u9577\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u4f4e\u4f30\u6578\u64da\u6e05\u6d17\u8207\u6cbb\u7406<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u8cea\u91cf\u6c7a\u5b9a AI \u8207\u884c\u92b7\u7684\u6210\u6557\u3002\u5ffd\u7565\u6578\u64da\u683c\u5f0f\u7684\u7d71\u4e00\u6027\uff0c\u5c07\u5c0e\u81f4\u8eab\u4efd\u89e3\u6790\u51fa\u73fe\u504f\u5dee\uff0c\u53ef\u80fd\u9020\u6210\u932f\u8aa4\u7684\u5ee3\u544a\u6295\u653e\u6216\u91cd\u8907\u50b3\u9001\u7d66\u76f8\u540c\u5ba2\u6236\u3002\u5efa\u7acb\u56b4\u8b39\u7684\u6578\u64da\u6e05\u6d17\u6d41\u7a0b\u8207\u6cbb\u7406\u67b6\u69cb\uff0c\u6709\u52a9\u65bc\u63a8\u5ee3\u5230\u6b63\u78ba\u7684\u6f5b\u5728\u9867\u5ba2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u5ffd\u7565\u64cd\u4f5c\u4eba\u624d\u8207\u6587\u5316\u8f49\u578b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u64c1\u6709\u5f37\u5927\u7684\u5de5\u5177\u5f8c\uff0c\u4ecd\u9700\u5177\u5099\u6578\u4f4d\u884c\u92b7\u908f\u8f2f\u7684\u4eba\u624d\u4f86\u64cd\u4f5c\u3002\u6280\u8853\u5c0e\u5165\u50c5\u662f\u8f49\u578b\u7684\u8d77\u9ede\uff0c\u5718\u968a\u662f\u5426\u5177\u5099\u6578\u64da\u89e3\u8b80\u80fd\u529b\u3001\u7d44\u7e54\u662f\u5426\u9858\u610f\u6253\u7834\u90e8\u9580\u85e9\u7c6c\u3001\u5efa\u7acb\u8de8\u90e8\u9580\u5171\u4eab\u6578\u64da\u7684\u6587\u5316\uff0c\u624d\u662f\u6210\u6557\u95dc\u9375\u3002\u4f01\u696d\u61c9\u91cd\u8996\u5167\u90e8\u7684\u7b56\u7565\u8ce6\u80fd\u8207\u6587\u5316\u57f9\u8a13\uff0c\u78ba\u4fdd\u524d\u7dda\u884c\u92b7\u4eba\u54e1\u80fd\u9748\u6d3b\u904b\u7528\u5de5\u5177\uff0c\u5c07\u6280\u8853\u512a\u52e2\u8f49\u5316\u70ba\u5e02\u5834\u4e0a\u7684\u7af6\u722d\u512a\u52e2\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u9078\u64c7\u5408\u9069\u7684 CDP \u5c0e\u5165\u5408\u4f5c\u5925\u4f34<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9999\u6e2f\u5e02\u5834\u7af6\u722d\u6fc0\u70c8\uff0c\u55ae\u7d14\u7684\u8edf\u9ad4\u6388\u6b0a\u5df2\u4e0d\u8db3\u4ee5\u652f\u6490\u4f01\u696d\u6210\u9577\u3002\u552f\u6709\u7d50\u5408\u5c08\u696d\u9867\u554f\u7684\u5be6\u52d9\u7d93\u9a57\uff0c\u624d\u80fd\u6709\u6548\u929c\u63a5\u300c\u6280\u8853\u80fd\u529b\u300d\u8207\u300c\u696d\u52d9\u76ee\u6a19\u300d\uff0c\u7e2e\u77ed\u5c0e\u5165\u8207\u898b\u6548\u4e4b\u9593\u7684\u8ddd\u96e2\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u524d\u671f\u7b56\u7565\u9867\u554f\u670d\u52d9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u512a\u79c0\u7684\u5408\u4f5c\u5925\u4f34\u4e0d\u61c9\u53ea\u8ac7\u8edf\u9ad4\u898f\u683c\uff0c\u800c\u61c9\u6df1\u5165\u4e86\u89e3\u4f01\u696d\u7684\u696d\u614b\u908f\u8f2f\u3002Master Concept \u5f37\u8abf\u5728\u6280\u8853\u5c0d\u63a5\u524d\uff0c\u5148\u5354\u52a9\u4f01\u696d\u68b3\u7406\u696d\u52d9\u75db\u9ede\uff0c\u78ba\u4fdd\u6bcf\u4e00\u7b46\u9810\u7b97\u90fd\u6295\u5728\u80fd\u7522\u751f\u6295\u8cc7\u5831\u916c\u7387\uff08Return on Investment\uff0cROI\uff09\u7684\u4f7f\u7528\u6848\u4f8b\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5728\u5730\u5316\u7684\u6280\u8853\u652f\u63f4\u8207\u5c0e\u5165\u670d\u52d9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9999\u6e2f\u7684\u6578\u64da\u6cd5\u898f\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u5177\u6709\u7368\u7279\u6027\u3002\u64c1\u6709\u5728\u5730\u6280\u8853\u5718\u968a\u7684\u5925\u4f34\uff0c\u80fd\u63d0\u4f9b\u96f6\u6642\u5dee\u7684\u6280\u8853\u652f\u63f4\uff0c\u4e26\u91dd\u5c0d\u672c\u6e2f\u5e02\u5834\u5e38\u898b\u7684 POS \u7cfb\u7d71\u3001\u96fb\u5546\u5e73\u53f0\u6216 CRM \u7cfb\u7d71\u63d0\u4f9b\u5c0e\u5165 CDP \u7684\u65b9\u6cd5\u8207\u7d93\u9a57\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5f8c\u7e8c\u7684\u6559\u80b2\u8a13\u7df4\u8207\u5ba2\u6236\u6210\u529f\u8ce6\u80fd<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u5e73\u53f0\u7684\u5546\u696d\u50f9\u503c\u6703\u96a8\u8457\u61c9\u7528\u6df1\u5ea6\u800c\u6301\u7e8c\u589e\u52a0\u3002\u512a\u8cea\u7684\u5408\u4f5c\u5925\u4f34\u61c9\u63d0\u4f9b\u6301\u7e8c\u7684\u6848\u4f8b\u5206\u4eab\u8207\u6559\u80b2\u57f9\u8a13\u670d\u52d9\uff0c\u78ba\u4fdd\u4f01\u696d\u5718\u968a\u80fd\u638c\u63e1\u6700\u65b0\u7684\u6578\u64da\u9a45\u52d5\u65b9\u6cd5\u8ad6\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9078\u64c7\u512a\u8cea\u5e73\u53f0\uff1a\u52a9\u4f01\u696d\u5c0e\u5165 CDP \u4e8b\u534a\u529f\u500d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u78ba\u4f7f\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u662f\u6c7a\u5b9a\u884c\u92b7\u52dd\u8ca0\u7684\u95dc\u9375\uff0c\u4f01\u696d\u5ba2\u6236\u6578\u64da\u7684\u50f9\u503c\u4e0d\u61c9\u88ab\u9396\u5728\u5b64\u5cf6\u4e2d\uff0c\u60f3\u638c\u63e1\u5c0e\u5165 CDP \u7684\u597d\u8655\u53ca\u65b9\u6cd5\uff0c\u5c07\u9019\u4e9b\u8cc7\u6599\u8f49\u5316\u70ba\u53ef\u6301\u7e8c\u589e\u9577\u7684\u52d5\u80fd\u9700\u8981\u300c\u5e73\u53f0\u6280\u8853\u300d\u8207\u300c\u5c08\u696d\u9867\u554f\u300d\u7684\u5b8c\u7f8e\u7d50\u5408\u3002Master Concept \u7684 Data &amp; AI Lab\uff08DAL\uff09\u64c1\u6709\u8c50\u5bcc\u7684\u4e9e\u592a\u5340\u5c0e\u5165\u7d93\u9a57\uff0c\u6211\u5011\u4e0d\u53ea\u63d0\u4f9b\u5de5\u5177\uff0c\u66f4\u63d0\u4f9b\u7b56\u7565\u8207\u6280\u8853\u57f7\u884c\u7684\u4e00\u7ad9\u5f0f\u652f\u63f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7121\u8ad6\u60a8\u6b63\u8655\u65bc\u6578\u64da\u8f49\u578b\u7684\u54ea\u500b\u968e\u6bb5\uff0c\u6211\u5011\u5747\u80fd\u70ba\u60a8\u5efa\u7acb\u5b8c\u5584\u7684 CDP \u5c0e\u5165\u6b65\u9a5f\u4e26\u544a\u77e5\u6ce8\u610f\u4e8b\u9805\u3002\u7acb\u5373\u806f\u7e6b\u5c08\u696d\u5718\u968a\uff0c\u8b93\u60a8\u7684\u6578\u64da\u8cc7\u7522\u8f49\u5316\u70ba\u5be6\u8cea\u71df\u6536\u56de\u5831\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-element-button\"><strong>\u628a\u6578\u64da\u8f49\u5316\u70ba\u696d\u7a4d<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e38\u898b\u554f\u984c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q1\uff1aCDP \u8207 CRM \u7684\u4e3b\u8981\u5340\u5225\u662f\u4ec0\u9ebc\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A1<strong>\uff1a<\/strong>CDP \u8ca0\u8cac\u6574\u5408\u591a\u6e20\u9053\u884c\u70ba\u6578\u64da\uff0cCRM \u5c08\u6ce8\u7ba1\u7406\u5df2\u77e5\u5ba2\u6236\u95dc\u4fc2\u3002CDP \u6703\u81ea\u52d5\u6536\u96c6\u7db2\u7ad9\u3001App\u3001\u4ea4\u6613\u7b49\u7b2c\u4e00\u65b9\u8207\u533f\u540d\u8a0a\u865f\uff0c\u5efa\u7acb\u5b8c\u6574\u5ba2\u6236\u8f2a\u5ed3\uff1bCRM \u4e3b\u8981\u7d00\u9304\u806f\u7d61\u8cc7\u6599\u3001\u92b7\u552e\u8207\u670d\u52d9\u4e92\u52d5\u3002\u5169\u8005\u7d50\u5408\uff0c\u624d\u80fd\u540c\u6642\u638c\u63e1\u300c\u95dc\u4fc2\u7ba1\u7406\u300d\u8207\u300c\u884c\u70ba\u6d1e\u5bdf\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q2\uff1a<\/strong><strong>\u6280\u8853\u5c0e\u5165<\/strong><strong>\u9700\u8981\u591a\u9577\u6642\u9593\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A2<strong>\uff1a<\/strong>\u8996\u6578\u64da\u8907\u96dc\u5ea6\u800c\u5b9a\uff0c\u901a\u5e38\u7d04\u9700 3 \u81f3 6 \u500b\u6708\u3002\u6a19\u6e96\u5c0e\u5165 CDP \u6b65\u9a5f\u7684\u521d\u671f\u6703\u5c08\u6ce8\u65bc\u95dc\u9375\u6578\u64da\u6e90\u7684\u5c0d\u63a5\u8207\u9a57\u8b49\uff0c\u78ba\u4fdd\u7cfb\u7d71\u80fd\u5feb\u901f\u7522\u51fa\u50f9\u503c\u3002\u96a8\u8457\u7b2c\u4e00\u968e\u6bb5\u6210\u529f\u5f8c\uff0c\u518d\u9010\u6b65\u64f4\u5c55\u81f3\u5168\u901a\u8def\u7684\u81ea\u52d5\u5316\u5834\u666f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q3\uff1a\u5982\u679c\u5df2\u6709 Data Warehouse\uff08\u5982 BigQuery\uff09\uff0c\u9084\u9700\u8981 CDP \u55ce\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A3<strong>\uff1a<\/strong>\u9700\u8981\uff0c\u5169\u8005\u529f\u80fd\u4e92\u88dc\u3002 Data Warehouse \u4e3b\u8981\u7528\u65bc IT \u7aef\u7ba1\u7406\u8207\u975c\u614b\u5831\u8868\uff1b\u800c CDP \u63d0\u4f9b\u76f4\u89c0\u4ecb\u9762\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u7121\u9700\u7de8\u5beb\u7a0b\u5f0f\uff0c\u5373\u53ef\u5373\u6642\u5c07\u6578\u64da\u63a8\u9001\u5230\u5ee3\u544a\u6216\u96fb\u90f5\u5e73\u53f0\uff0c\u5be6\u73fe\u81ea\u52d5\u5316\u4e92\u52d5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q4\uff1a\u5c0e\u5165 CDP \u7684\u4e3b\u8981\u6210\u672c\u7d50\u69cb\u70ba\u4f55\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A4<strong>\uff1a<\/strong>\u4e3b\u8981\u7531\u8edf\u9ad4\u8a02\u95b1\u8cbb\u3001\u9867\u554f\u5c0e\u5165\u8cbb\u8207\u5167\u90e8\u4eba\u529b\u6210\u672c\u7d44\u6210\u3002\u8a02\u95b1\u8cbb\u901a\u5e38\u4f9d\u8cc7\u6599\u91cf\u3001\u4e8b\u4ef6\u6578\u6216\u6a21\u7d44\u8a08\u50f9\uff1b\u9867\u554f\u8cbb\u6db5\u84cb\u7b56\u7565\u898f\u5283\u3001\u6280\u8853\u6574\u5408\u8207\u57f9\u8a13\uff1b\u540c\u6642\u4ea6\u9700\u8003\u616e IT\u3001\u6578\u64da\u8207\u884c\u92b7\u5718\u968a\u5728\u5c08\u6848\u671f\u9593\u6295\u5165\u7684\u6642\u9593\u8207\u4eba\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q5\uff1a<\/strong><strong> \u9019\u9805\u6280\u8853<\/strong><strong>\u9700\u8981<\/strong><strong>\u6295\u5165<\/strong><strong>\u591a\u5c11 IT \u8cc7\u6e90\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A5<strong>\uff1a<\/strong>\u50c5\u9700\u5728\u521d\u671f\u6578\u64da\u5c0d\u63a5\u6642\u6295\u5165 IT \u8cc7\u6e90\uff0c\u4e0a\u7dda\u5f8c\u884c\u92b7\u4eba\u54e1\u5373\u53ef\u7368\u7acb\u64cd\u4f5c\u3002\u9019\u9805\u6280\u8853\u7684\u8a2d\u8a08\u521d\u8877\u5373\u662f\u7531\u884c\u92b7\u4eba\u54e1\u7ba1\u7406\u5e73\u53f0\uff0c\u50c5\u5728\u6578\u64da\u5c0d\u63a5\uff08\u5982API \u4e32\u63a5\u3001SDK \u57cb\u8a2d\uff09\u6642\u9700\u8981 IT \u652f\u63f4\u3002\u7576\u7cfb\u7d71\u904b\u4f5c\u5f8c\uff0c\u975e\u6280\u8853\u80cc\u666f\u7684\u5718\u968a\u4ea6\u80fd\u81ea\u4e3b\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q6\uff1a\u5982\u4f55\u8861\u91cf\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff1f<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A6\uff1a\u53ef\u7531\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff08ROAS\uff09\u3001\u5ba2\u6236\u6d41\u5931\u7387\u3001\u4ee5\u53ca\u6488\u53d6\u6578\u64da\u6642\u9593\u6210\u672c\u4f86\u8861\u91cf\u3002\u9019\u4e9b\u56e0\u7d20\u5c07\u76f4\u63a5\u5f71\u97ff\u4f01\u696d\u5c0d\u5e02\u5834\u7684\u53cd\u61c9\u901f\u5ea6\u3002\u5728\u898f\u5283\u968e\u6bb5\uff0c\u5fc5\u9808\u5c07\u9019\u4e9b\u95dc\u9375\u6307\u6a19\u7d0d\u5165\u5c0e\u5165 CDP \u6ce8\u610f\u6e05\u55ae\uff0c\u4ee5\u5229\u5f8c\u671f\u8ffd\u8e64\u8f49\u578b\u6548\u76ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q7\uff1aCDP \u5982\u4f55\u7b26\u5408\u9999\u6e2f\u300a\u500b\u4eba\u8cc7\u6599\uff08\u79c1\u96b1\uff09\u689d\u4f8b\u300b\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A7<strong>\uff1a<\/strong>\u900f\u904e\u52a0\u5bc6\u8207\u6b0a\u9650\u63a7\u7ba1\u6a5f\u5236\u652f\u6301 PDPO \u5408\u898f\u3002 \u5408\u9069\u7684\u67b6\u69cb\u6703\u8a18\u9304\u5b58\u53d6\u8ecc\u8de1\u4e26\u9650\u5236\u654f\u611f\u8cc7\u6599\u6b0a\u9650\u3002Master Concept \u63d0\u4f9b\u5c08\u696d\u7684 CDP \u5c0e\u5165\u65b9\u6cd5\uff0c\u78ba\u4fdd\u6578\u64da\u6d41\u8f49\u8def\u5f91\u5b8c\u5168\u7b26\u5408\u9999\u6e2f\u6cd5\u4f8b\u8981\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q8\uff1a\u53ef\u4ee5\u53d6\u4ee3\u73fe\u6709\u7684\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u55ce\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A8<strong>\uff1a<\/strong>\u4e0d\u53ef\u4ee5\u3002CDP \u662f\u6578\u64da\u7684\u5927\u8166\uff0c\u5b83\u8207\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\uff08\u5982\u96fb\u90f5\u7cfb\u7d71\u3001\u63a8\u64ad\u5de5\u5177\uff09\u662f\u5354\u4f5c\u95dc\u4fc2\uff0c\u8ca0\u8cac\u8b93\u96fb\u90f5\u6216\u63a8\u64ad\u5de5\u5177\u4e0d\u518d\u76f2\u76ee\u767c\u9001\u8cc7\u8a0a\u3002\u5169\u8005\u76f8\u8f14\u76f8\u6210\u624d\u80fd\u5927\u5e45\u512a\u5316\u9867\u5ba2\u65c5\u7a0b\uff0c\u78ba\u4fdd\u6b63\u78ba\u7684\u8a0a\u606f\u80fd\u5728\u6700\u6e96\u78ba\u7684\u6642\u9593\u50b3\u905e\u7d66\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q9\uff1a\u61c9\u8a72\u512a\u5148\u6574\u5408\u54ea\u4e9b\u6578\u64da\u6e90\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A9<strong>\uff1a<\/strong>\u61c9\u512a\u5148\u6574\u5408\u5f71\u97ff\u71df\u6536\u8207\u95dc\u9375\u6307\u6a19\u7684\u9ad8\u50f9\u503c\u6578\u64da\u3002\u4f8b\u5982\u96fb\u5546\u4ea4\u6613\u6578\u64da\u3001\u7db2\u7ad9\u884c\u70ba\u6578\u64da\u8207\u6703\u54e1\u7cfb\u7d71 (CRM) \u6578\u64da\uff0c\u9396\u5b9a\u9ad8\u50f9\u503c\u6578\u64da\u80fd\u8b93\u4f01\u696d\u5728\u5c0e\u5165\u521d\u671f\u5feb\u901f\u770b\u5230\u6210\u6548\u3002\u5f8c\u7e8c\u518d\u9032\u884c\u6f38\u9032\u5f0f\u7684\u6574\u5408\uff0c\u964d\u4f4e\u4e00\u6b21\u6027\u5927\u898f\u6a21\u6578\u64da\u5c0d\u63a5\u53ef\u80fd\u5e36\u4f86\u7684\u98a8\u96aa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q10\uff1aCDP \u8207 DMP\uff08\u6578\u64da\u7ba1\u7406\u5e73\u53f0\uff09\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A10<strong>\uff1a<\/strong>CDP \u4ee5\u7b2c\u4e00\u65b9\u8207\u5be6\u540d\u5ba2\u6236\u70ba\u4e3b\uff0cDMP \u5247\u504f\u91cd\u7b2c\u4e09\u65b9\u8207\u533f\u540d\u53d7\u773e\u3002 CDP \u5efa\u7acb\u9577\u671f\u3001\u53ef\u6301\u7e8c\u66f4\u65b0\u7684\u5ba2\u6236\u6a94\u6848\uff0c\u9069\u5408\u500b\u4eba\u5316\u8207\u5fe0\u8aa0\u5ea6\u7d93\u71df\uff1bDMP \u591a\u7528\u65bc\u77ed\u671f\u5ee3\u544a\u89f8\u53ca\u8207\u53d7\u773e\u64f4\u6563\uff0c\u5169\u8005\u53ef\u642d\u914d\u4f7f\u7528\uff0c\u517c\u9867\u300c\u6df1\u5ea6\u300d\u8207\u300c\u5ee3\u5ea6\u300d\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53c3\u8003\u8cc7\u6599\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Customer irst thinking \u2013 <a href=\"https:\/\/www.customerfirstthinking.ca\/interviews\/the-golden-record-an-interview-with-david-raab-founder-of-the-cdp-institute\/\">The Golden Record: An Interview with David Raab, Founder of the CDP Institute<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u7684\u4f01\u696d\u662f\u5426\u6b63\u56f0\u64fe\u65bc\u6578\u64da\u96f6\u6563\u3001\u7121\u6cd5\u7cbe\u6e96\u638c\u63e1\u5ba2\u6236\u8f2a\u5ed3\uff0c\u6216\u5728\u884c\u92b7\u81ea\u52d5\u5316\u4e0a\u9047\u5230\u74f6\u9838\uff1f\u9019\u7a2e\u9762\u81e8\u5ba2\u6236\u671f\u671b\u5373\u6642\u4e14\u9ad8\u5ea6\u500b\u4eba\u5316 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":74959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[533,798,989,1035,1037,544,341,578],"region":[968,972],"class_list":["post-74954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics-marketing","tag-customer-data-platform","tag-customer-data-platform-2","tag-data-ai-lab","tag-digital-transformation","tag-578","region-tw","region-hk"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u638c\u63e1\u5c0e\u5165 CDP \u65b9\u6cd5\u8207\u5b8c\u6574\u6b65\u9a5f\uff0c\u80fd\u5e6b\u52a9\u4f01\u696d\u6253\u7834\u6578\u64da\u5b64\u5cf6\u4e26\u5be6\u73fe\u7cbe\u6e96\u884c\u92b7\u3002\u601d\u60f3\u79d1\u6280\u7684\u5c08\u696d\u9867\u554f\u5e6b\u52a9\u4f01\u696d\u5feb\u901f\u4e86\u89e3\u5c0e\u5165 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