{"id":74923,"date":"2026-04-29T17:10:07","date_gmt":"2026-04-29T09:10:07","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=74923"},"modified":"2026-06-11T15:43:20","modified_gmt":"2026-06-11T07:43:20","slug":"what_is_data_driven","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what_is_data_driven\/","title":{"rendered":"\u6578\u64da\u9a45\u52d5\uff08Data-Driven\uff09\u662f\u4ec0\u9ebc\uff1f\u8a8d\u8b58\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u61c9\u7528\u8207\u512a\u52e2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5728\u6578\u4f4d\u8f49\u578b\u6d6a\u6f6e\u5e2d\u6372\u5168\u7403\u7684\u4eca\u5929\uff0c\u4f01\u696d\u5df2\u6b63\u5f0f\u9081\u5165\u5168\u65b0\u7684\u6c7a\u7b56\u6642\u4ee3\u3002\u4ee5\u524d\u7684\u884c\u92b7\u6c7a\u7b56\u5f80\u5f80\u4f9d\u8cf4\u4e3b\u7ba1\u7684\u500b\u4eba\u7d93\u9a57\u3001\u7522\u696d\u76f4\u89ba\u3002\u7136\u800c\uff0c\u96a8\u8457\u73fe\u4ee3\u5546\u696d\u74b0\u5883\u7684\u8907\u96dc\u6027\u6025\u5287\u6500\u5347\uff0c\u6d88\u8cbb\u8005\u884c\u70ba\u788e\u7247\u5316\u4e14\u89f8\u53ca\u6e20\u9053\u7206\u70b8\u5f0f\u589e\u9577\uff0c\u55ae\u7d14\u4f9d\u9760\u904e\u5f80\u7d93\u9a57\u505a\u6c7a\u7b56\u7684\u98a8\u96aa\u5df2\u8b8a\u5f97\u6975\u9ad8\u3002\u300c\u6578\u64da\u9a45\u52d5\uff08Data-Driven\uff09\u300d\u6b63\u662f\u4e00\u7a2e\u66f4\u79d1\u5b78\u3001\u66f4\u7cbe\u6e96\u7684\u5546\u696d\u601d\u7dad\u6a21\u5f0f\uff0c\u80fd\u5354\u52a9\u4f01\u696d\u5f9e\u300c\u4e3b\u89c0\u731c\u6e2c\u300d\u8f49\u8b8a\u70ba\u300c\u5ba2\u89c0\u6d1e\u5bdf\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7a76\u7adf\u6578\u64da\u9a45\u52d5\u610f\u601d\u662f\u4ec0\u9ebc\uff1f\u9019\u4e0d\u53ea\u662f\u5de5\u5177\u7684\u5347\u7d1a\uff0c\u800c\u662f\u6c7a\u7b56\u908f\u8f2f\u7684\u6839\u672c\u6027\u8b8a\u9769\u3002\u6839\u64da\u8abf\u67e5\uff0c\u5584\u7528\u6578\u64da\u5206\u6790\u9a45\u52d5\u6c7a\u7b56\u7684\u4f01\u696d\uff0c\u751f\u7522\u529b\u5e73\u5747\u9ad8\u51fa\u7af6\u722d\u5c0d\u624b 5%\uff0c\u5229\u6f64\u7387\u9ad8\u51fa 6%\u3002[1] \u5728\u7af6\u722d\u6fc0\u70c8\u7684\u9999\u6e2f\u53ca\u4e9e\u6d32\u5e02\u5834\uff0c\u900f\u904e\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7b56\u7565\u6240\u7522\u751f\u7684\u8f49\u5316\u529b\u8207\u7cbe\u6e96\u5ea6\uff0c\u8db3\u4ee5\u5de6\u53f3\u4f01\u696d\u7684\u6210\u6557\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f\u300c\u6578\u64da\u9a45\u52d5\u300d\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u9a45\u52d5\uff08Data-Driven\uff09\u610f\u601d\u662f\u6307\u4f01\u696d\u4ee5\u300c\u6578\u64da\u5206\u6790\u300d\u70ba\u6c7a\u7b56\u57fa\u790e\uff0c\u800c\u975e\u9760\u500b\u4eba\u76f4\u89ba\u6216\u904e\u5f80\u7d93\u9a57\u4f86\u5236\u5b9a\u7b56\u7565\u3002\u90a3\u9ebc\uff0c\u5728\u5be6\u52d9\u64cd\u4f5c\u4e2d\u6578\u64da\u9a45\u52d5\u662f\u4ec0\u9ebc\u6a23\u7684\u6d41\u7a0b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u4f01\u696d\u9762\u81e8\u5546\u696d\u6c7a\u7b56\u6642\uff0c\u4f8b\u5982\u884c\u92b7\u9810\u7b97\u61c9\u6295\u653e\u5728\u54ea\u500b\u6e20\u9053\uff0c\u6578\u64da\u9a45\u52d5\u7684\u505a\u6cd5\u662f\u5148\u6536\u96c6\u76f8\u95dc\u6578\u64da\uff08\u5982\u9867\u5ba2\u884c\u70ba\u3001\u5ee3\u544a\u6548\u679c\u7b49\uff09\uff0c\u5f9e\u4e2d\u63d0\u7149\u51fa\u6d1e\u5bdf\uff08Insight\uff09\uff0c\u518d\u6839\u64da\u6d1e\u5bdf\u5236\u5b9a\u884c\u52d5\u65b9\u6848\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u500b\u6301\u7e8c\u5faa\u74b0\u7684\u904e\u7a0b\uff1a\u6536\u96c6\u6578\u64da\u3001\u5206\u6790\u6578\u64da\u3001\u7522\u51fa\u6d1e\u5bdf\u3001\u9a45\u52d5\u884c\u52d5\uff0c\u7136\u5f8c\u518d\u6b21\u6536\u96c6\u65b0\u7684\u6578\u64da\u4f86\u9a57\u8b49\u6548\u679c\u3002\u9019\u500b\u5faa\u74b0\u8d8a\u5feb\uff0c\u4f01\u696d\u7684\u6c7a\u7b56\u5c31\u8d8a\u7cbe\u6e96\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5f9e\u300c\u6578\u64da\u8f14\u52a9\u300d\u5230\u300c\u6578\u64da\u9a45\u52d5\u300d\u7684\u8f49\u8b8a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4f01\u696d\u4ee5\u70ba\u6709\u770b\u5831\u8868\u5c31\u662f\u5be6\u8e10\u6578\u64da\u9a45\u52d5\uff0c\u4f46\u5be6\u969b\u4e0a\u5927\u90e8\u5206\u4ecd\u505c\u7559\u5728\u300c\u6578\u64da\u8f14\u52a9\uff08Data-Informed\uff09\u300d\u968e\u6bb5\u3002\u5169\u8005\u7684\u5dee\u7570\u5728\u65bc\u6578\u64da\u662f\u5426\u8655\u65bc\u300c\u6c7a\u7b56\u6838\u5fc3\u300d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6bd4\u8f03<\/strong><strong>\u7bc4\u570d<\/strong><\/td><td><strong>\u6578\u64da\u8f14\u52a9 Data-Informed<\/strong><\/td><td><strong>\u6578\u64da\u9a45\u52d5 Data-Driven<\/strong><\/td><\/tr><tr><td>\u6578\u64da\u7684\u89d2\u8272<\/td><td>\u773e\u591a\u53c3\u8003\u56e0\u7d20\u4e4b\u4e00<\/td><td>\u6c7a\u7b56\u7684\u6838\u5fc3\u4f9d\u64da<\/td><\/tr><tr><td>\u6c7a\u7b56\u65b9\u5f0f<\/td><td>\u6c7a\u7b56\u8005\u6700\u7d42\u4ee5\u4e3b\u89c0\u5224\u65b7\u62cd\u677f<\/td><td>\u884c\u52d5\u7b56\u7565\u76f4\u63a5\u7531\u6578\u64da\u6d1e\u5bdf\u5f15\u5c0e<\/td><\/tr><tr><td>\u5178\u578b\u5834\u666f<\/td><td>\u300c\u6578\u64da\u986f\u793a A \u65b9\u6848\u597d\uff0c\u4f46\u6211\u89ba\u5f97 B \u66f4\u7a69\u300d<\/td><td>\u300c\u6578\u64da\u986f\u793a A \u8f49\u63db\u7387\u9ad8 23%\uff0c\u57f7\u884c A\u300d<\/td><\/tr><tr><td>\u98a8\u96aa\u7a0b\u5ea6<\/td><td>\u4ecd\u53ef\u80fd\u56e0\u4e3b\u89c0\u504f\u5dee\u5c0e\u81f4\u5931\u8aa4<\/td><td>\u5927\u5e45\u964d\u4f4e\u4eba\u70ba\u5224\u65b7\u504f\u5dee<\/td><\/tr><tr><td>\u4f01\u696d\u6587\u5316<\/td><td>\u90e8\u5206\u5718\u968a\u4f7f\u7528\u6578\u64da<\/td><td>\u5168\u7d44\u7e54\u5efa\u7acb\u6578\u64da\u601d\u7dad<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6578\u64da\u9a45\u52d5\u7684\u5546\u696d\u512a\u52e2\u8207\u884c\u92b7\u61c9\u7528<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u7684\u5546\u696d\u8d0f\u5bb6\u50be\u5411\u65bc\u5229\u7528\u7cbe\u6e96\u5206\u6790\u5c07\u8cc7\u8a0a\u8f49\u5316\u70ba\u50f9\u503c\u3002\u900f\u904e\u6b64\u9a45\u52d5\uff0c\u4f01\u696d\u80fd\u5f9e\u964d\u4f4e\u98a8\u96aa\u3001\u512a\u5316\u6295\u8cc7\u56de\u5831\u53ca\u63d0\u5347\u9ad4\u9a57\u4e09\u5927\u5c64\u9762\u5275\u9020\u5be6\u8cea\u5546\u696d\u50f9\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u964d\u4f4e\u6c7a\u7b56\u98a8\u96aa\u4e26\u63d0\u5347\u6548\u7387<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u76f4\u63a5\u7684\u50f9\u503c\uff0c\u5c31\u662f\u4ee5\u5ba2\u89c0\u6578\u64da\u53d6\u4ee3\u4e3b\u89c0\u731c\u6e2c\uff0c\u5927\u5e45\u6e1b\u5c11\u6c7a\u7b56\u5931\u8aa4\u7684\u6a5f\u7387\u3002\u7576\u884c\u92b7\u5718\u968a\u80fd\u5920\u5feb\u901f\u5f9e\u5e02\u5834\u6578\u64da\u4e2d\u7372\u5f97\u5373\u6642\u53cd\u994b\uff0c\u4fbf\u80fd\u5728\u5e7e\u5929\u5167\u8abf\u6574\u7b56\u7565\u65b9\u5411\uff0c\u800c\u975e\u50cf\u904e\u53bb\u4e00\u6a23\u7b49\u5230\u5b63\u5ea6\u7d50\u675f\u624d\u767c\u73fe\u9810\u7b97\u6295\u932f\u4e86\u5730\u65b9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6700\u5927\u5316\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c07\u6709\u9650\u9810\u7b97\u6295\u5165\u5230\u6700\u9ad8\u6548\u7684\u5ba2\u7fa4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e\u6e20\u9053\u6b78\u56e0\u5206\u6790\uff08Attribution Analysis\uff09\uff0c\u6e05\u695a\u4e86\u89e3\u6bcf\u4e00\u5206\u9322\u7684\u5be6\u969b\u56de\u5831\uff0c\u628a\u9810\u7b97\u5f9e\u4f4e\u6548\u6e20\u9053\u8f49\u79fb\u5230\u9ad8\u8f49\u63db\u6e20\u9053<\/li>\n\n\n\n<li>\u904b\u7528 A\/B \u6e2c\u8a66\u7b49\u6578\u64da\u5316\u65b9\u6cd5\uff0c\u6301\u7e8c\u512a\u5316\u5ee3\u544a\u7d20\u6750\u3001\u8457\u9678\u9801\u9762\u548c\u6e9d\u901a\u8a71\u8853\uff0c\u9010\u6b65\u63d0\u5347\u6574\u9ad4\u8f49\u63db\u7387<\/li>\n\n\n\n<li>\u6839\u64da\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u6578\u64da\uff0c\u5c07\u66f4\u591a\u8cc7\u6e90\u6295\u5165\u5728\u9ad8\u50f9\u503c\u5ba2\u7fa4\u7684\u7dad\u8b77\u8207\u7d93\u71df\u4e0a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6df1\u5316\u9867\u5ba2\u7406\u89e3\uff0c\u5275\u9020\u5353\u8d8a\u9ad4\u9a57<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u7a2e\u65b9\u5f0f\u80fd\u8b93\u4f01\u696d\u80fd\u5920\u5f9e\u9867\u5ba2\u7684\u5be6\u969b\u884c\u70ba\u6578\u64da\u4e2d\uff0c\u6d1e\u5bdf\u5176\u771f\u5be6\u9700\u6c42\u8207\u75db\u9ede\uff0c\u800c\u975e\u4f9d\u9760\u554f\u5377\u6216\u7126\u9ede\u5718\u9ad4\u9019\u985e\u6709\u504f\u5dee\u7684\u50b3\u7d71\u65b9\u5f0f\u3002\u900f\u904e\u5206\u6790\u7db2\u7ad9\u700f\u89bd\u8def\u5f91\u3001\u8cfc\u8cb7\u6b77\u7a0b\u3001\u5ba2\u670d\u4e92\u52d5\u7d00\u9304\u7b49\u591a\u7dad\u5ea6\u6578\u64da\uff0c\u4f01\u696d\u53ef\u4ee5\u5efa\u7acb\u8d77\u5b8c\u6574\u7684\u9867\u5ba2\u756b\u50cf\uff0c\u9032\u800c\u512a\u5316\u7522\u54c1\u8a2d\u8a08\u8207\u670d\u52d9\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u66f4\u9032\u4e00\u6b65\uff0c\u4f01\u696d\u751a\u81f3\u53ef\u4ee5\u505a\u5230\u300c\u9810\u6e2c\u5f0f\u670d\u52d9\u300d\uff0c\u5373\u5728\u9867\u5ba2\u958b\u53e3\u6295\u8a34\u4e4b\u524d\uff0c\u5c31\u4e3b\u52d5\u8b58\u5225\u6f5b\u5728\u554f\u984c\u4e26\u63d0\u4f9b\u5354\u52a9\uff0c\u5c07\u8ca0\u9762\u9ad4\u9a57\u8f49\u5316\u70ba\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6578\u64da\u9a45\u52d5\u5982\u4f55\u53ef\u4ee5\u61c9\u7528\u65bc\u884c\u92b7\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6578\u78bc\u884c\u92b7\u9818\u57df\u4e2d\uff0c\u9019\u65b9\u6cd5\u662f\u5c07\u6d88\u8cbb\u8005\u884c\u70ba\u8f49\u5316\u70ba\u5546\u696d\u589e\u9577\u7684\u5be6\u6230\u7b56\u7565\u3002\u900f\u904e\u7cfb\u7d71\u5316\u7684\u6578\u64da\u6536\u96c6\u8207\u5206\u6790\uff0c\u4f01\u696d\u80fd\u5920\u64fa\u812b\u904e\u5f80\u6492\u7db2\u5f0f\u7684\u884c\u92b7\u76f2\u9ede\uff0c\u8f49\u800c\u5be6\u73fe\u9ad8\u7cbe\u6e96\u5ea6\u7684\u8cc7\u6e90\u6295\u653e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7cbe\u6e96\u7684\u9867\u5ba2\u5206\u7fa4\u8207\u6a19\u7c64<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u65b9\u6cd5\u8b93\u4f01\u696d\u80fd\u5920\u8d85\u8d8a\u9019\u4e9b\u8868\u9762\u6578\u64da\uff0c\u5229\u7528\u66f4\u7cbe\u7d30\u7684\u6578\u64da\u6a21\u578b\u5efa\u7acb\u52d5\u614b\u4e14\u591a\u7dad\u5ea6\u7684\u9867\u5ba2\u6a19\u7c64\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RFM \u6a21\u578b\uff08Recency \u6700\u8fd1\u8cfc\u8cb7\u6642\u9593\u3001Frequency \u8cfc\u8cb7\u983b\u7387\u3001Monetary \u6d88\u8cbb\u91d1\u984d\uff09\uff1a\u8b58\u5225\u54ea\u4e9b\u662f\u9ad8\u50f9\u503c\u6d3b\u8e8d\u5ba2\u6236\u3001\u54ea\u4e9b\u662f\u6c89\u7761\u5ba2\u6236\u3001\u54ea\u4e9b\u6709\u6d41\u5931\u98a8\u96aa<\/li>\n\n\n\n<li>\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u5206\u6790\uff1a\u9810\u6e2c\u6bcf\u4f4d\u9867\u5ba2\u672a\u4f86\u53ef\u80fd\u70ba\u4f01\u696d\u5e36\u4f86\u7684\u7e3d\u6536\u5165\uff0c\u64da\u6b64\u5206\u914d\u884c\u92b7\u8cc7\u6e90<\/li>\n\n\n\n<li>\u884c\u70ba\u6a19\u7c64\uff1a\u6839\u64da\u700f\u89bd\u884c\u70ba\u3001\u9ede\u64ca\u504f\u597d\u3001\u8cfc\u7269\u8eca\u52d5\u614b\u7b49\u5373\u6642\u6578\u64da\uff0c\u81ea\u52d5\u70ba\u9867\u5ba2\u6253\u4e0a\u52d5\u614b\u6a19\u7c64<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u500b\u4eba\u5316\u7684\u884c\u92b7\u6e9d\u901a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u4e86\u7cbe\u6e96\u7684\u9867\u5ba2\u5206\u7fa4\u4e4b\u5f8c\uff0c\u884c\u92b7\u7684\u4e0b\u4e00\u6b65\u5c31\u662f\u5be6\u73fe\u5927\u898f\u6a21\u7684\u500b\u4eba\u5316\u6e9d\u901a\u3002\u4ee5\u4e0b\u662f\u5169\u500b\u6838\u5fc3\u61c9\u7528\u5834\u666f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7522\u54c1\u63a8\u85a6\uff1a<\/strong>Netflix \u7684\u63a8\u85a6\u5f15\u64ce\u6bcf\u5e74\u70ba\u516c\u53f8\u7bc0\u7701\u8d85\u904e 10 \u5104\u7f8e\u5143\u7684\u7528\u6236\u7559\u5b58\u6210\u672c\uff0c\u5e73\u53f0\u4e0a\u8d85\u904e 80% \u7684\u89c0\u770b\u5167\u5bb9\u4f86\u81ea\u500b\u4eba\u5316\u63a8\u85a6\u3002Amazon \u7684\u63a8\u85a6\u7cfb\u7d71\u5247\u8ca2\u737b\u4e86\u7d04 35% \u7684\u7e3d\u71df\u6536\u3002\u9019\u4e9b\u6848\u4f8b\u8b49\u660e\uff0c\u7576\u63a8\u85a6\u8db3\u5920\u7cbe\u6e96\u6642\uff0c\u9867\u5ba2\u4e0d\u50c5\u4e0d\u6703\u53cd\u611f\uff0c\u53cd\u800c\u6703\u89ba\u5f97\u54c1\u724c\u4e86\u89e3\u81ea\u5df1\u3002<\/li>\n\n\n\n<li><strong>\u6e9d\u901a\u6e20\u9053\u512a\u5316\uff1a<\/strong>\u6709\u4e9b\u9867\u5ba2\u504f\u597d E-mail\uff0c\u6709\u4e9b\u66f4\u5e38\u958b\u555f App \u7684\u63a8\u9001\u901a\u77e5\uff0c\u6709\u4e9b\u5247\u6d3b\u8e8d\u65bc WhatsApp\u3002\u6839\u64da\u7528\u6236\u7684\u884c\u70ba\u504f\u597d\uff0c\u9078\u64c7\u6700\u6709\u6548\u7684\u6e9d\u901a\u6e20\u9053\uff0c\u80fd\u8b93\u540c\u6a23\u7684\u8a0a\u606f\u5728\u5c0d\u7684\u6642\u9593\u3001\u5c0d\u7684\u5e73\u53f0\u63a5\u89f8\u5230\u5c0d\u7684\u4eba\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u81ea\u52d5\u5316\u7684\u884c\u92b7\u65c5\u7a0b (Marketing Automation)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u65b9\u6cd5\u6700\u5f37\u5927\u7684\u61c9\u7528\u662f\u81ea\u52d5\u5316\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u700f\u89bd\u67d0\u7522\u54c1\u9801\u9762\u8d85\u904e 30 \u79d2\uff1a\u7cfb\u7d71\u6703\u81ea\u52d5\u767c\u9001\u8a72\u7522\u54c1\u7684\u6df1\u5ea6\u4ecb\u7d39 Email<\/li>\n\n\n\n<li>\u9867\u5ba2\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u672a\u7d50\u5e33\uff1a24 \u5c0f\u6642\u5f8c\u6703\u81ea\u52d5\u63a8\u9001\u63d0\u9192\u901a\u77e5\uff0c\u642d\u914d\u9650\u6642\u512a\u60e0<\/li>\n\n\n\n<li>\u65b0\u7528\u6236\u8a3b\u518a\u5f8c\u4e09\u5929\u672a\u56de\u8a2a\uff1a\u89f8\u767c Onboarding \u6b61\u8fce\u7cfb\u5217\uff0c\u4ecb\u7d39\u5e73\u53f0\u6838\u5fc3\u529f\u80fd<\/li>\n\n\n\n<li>VIP \u9867\u5ba2\u8d85\u904e 60 \u5929\u672a\u6d88\u8cbb\uff1a\u81ea\u52d5\u555f\u52d5\u7528\u6236\u53ec\u56de\u6d41\u7a0b\uff0c\u767c\u9001\u5c08\u5c6c\u6298\u6263\u8207\u500b\u4eba\u5316\u63a8\u85a6<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u4e0d\u518d\u9700\u8981\u884c\u92b7\u4eba\u54e1\u624b\u52d5\u9010\u4e00\u64cd\u4f5c\uff0c\u800c\u662f\u8b93\u7cfb\u7d71\u6839\u64da\u6578\u64da\u81ea\u52d5\u57f7\u884c\uff0c\u5927\u5e45\u63d0\u5347\u6548\u7387\u7684\u540c\u6642\u4e5f\u78ba\u4fdd\u4e86\u6e9d\u901a\u7684\u5373\u6642\u6027\u8207\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u61c9\u7528\u6210\u529f\u6848\u4f8b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u89c0\u5bdf\u5168\u7403\u9818\u5148\u54c1\u724c\uff0c\u4e0d\u96e3\u767c\u73fe\u6578\u64da\u9a45\u52d5\u5df2\u6210\u70ba\u4f01\u696d\u898f\u6a21\u5316\u589e\u9577\u7684\u5f15\u64ce\u3002\u6210\u529f\u7684\u6848\u4f8b\u8b49\u660e\uff0c\u6578\u64da\u4e0d\u50c5\u80fd\u512a\u5316\u71df\u904b\u7d30\u7bc0\uff0c\u66f4\u80fd\u91cd\u5851\u6574\u9ad4\u7684\u5546\u696d\u6a21\u5f0f\u8207\u9867\u5ba2\u95dc\u4fc2\u3002\u5f9e\u4e32\u6d41\u5a92\u9ad4\u3001\u9023\u9396\u9910\u98f2\u5230\u4e3b\u984c\u6a02\u5712\uff0c\u9802\u5c16\u4f01\u696d\u6b63\u900f\u904e\u6df1\u5ea6\u7684\u6578\u64da\u6d1e\u5bdf\uff0c\u5c07\u51b7\u51b0\u51b0\u7684\u6578\u5b57\u8f49\u5316\u70ba\u6975\u5177\u6eab\u5ea6\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Netflix\uff1a\u500b\u4eba\u5316\u63a8\u85a6\u5f15\u64ce\u5982\u4f55\u64d0\u8d77\u5343\u5104\u4e32\u6d41\u5e1d\u570b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix \u662f\u5168\u7403\u6578\u64da\u884c\u92b7\u7684\u6a19\u6846\u4f01\u696d\u3002\u5176\u63a8\u85a6\u5f15\u64ce\u904b\u7528\u5354\u540c\u904e\u6ffe\u3001\u6df1\u5ea6\u5b78\u7fd2\u7b49\u6280\u8853\uff0c\u5206\u6790\u8d85\u904e 3,000 \u500b\u5fae\u578b\u5167\u5bb9\u5206\u985e\uff0c\u70ba\u6bcf\u4f4d\u7528\u6236\u6253\u9020\u7368\u4e00\u7121\u4e8c\u7684\u9996\u9801\u9ad4\u9a57\u3002\u6839\u64da\u516c\u958b\u8cc7\u6599\uff0cNetflix \u8d85\u904e 80% \u7684\u89c0\u770b\u5167\u5bb9\u4f86\u81ea\u63a8\u85a6\u7cfb\u7d71\uff0c\u500b\u4eba\u5316\u7e2e\u5716\u7684\u9ede\u64ca\u7387\u6bd4\u901a\u7528\u7248\u672c\u9ad8\u51fa\u7d04 30%\u3002[2] \u9019\u5957\u7cfb\u7d71\u6bcf\u5e74\u70ba Netflix \u7bc0\u7701\u8d85\u904e 10 \u5104\u7f8e\u5143\u7684\u7528\u6236\u6d41\u5931\u6210\u672c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u5728\u6295\u8cc7\u88fd\u4f5c\u300a\u7d19\u724c\u5c4b\u300b\u4e4b\u524d\uff0cNetflix \u900f\u904e\u6578\u64da\u5206\u6790\u767c\u73fe\uff1a\u653f\u6cbb\u5287\u89c0\u773e\u7fa4\u8207 Kevin Spacey \u7c89\u7d72\u7fa4\u3001David Fincher \u5c0e\u6f14\u4f5c\u54c1\u611b\u597d\u8005\u4e4b\u9593\u5b58\u5728\u9ad8\u5ea6\u91cd\u758a\u3002\u9019\u500b\u6578\u64da\u6d1e\u5bdf\u4fc3\u6210\u4e86\u4e00\u7b46\u8d85\u904e\u4e00\u5104\u7f8e\u5143\u7684\u5167\u5bb9\u6295\u8cc7\uff0c\u6700\u7d42\u8b49\u660e\u662f\u6b63\u78ba\u7684\u3002[3]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Starbucks\uff1a\u7528\u6578\u64da\u6253\u9020\u8d85\u904e 3,400 \u842c\u6703\u54e1\u7684\u5fe0\u8aa0\u751f\u614b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks \u7684\u7b56\u7565\u570d\u7e5e\u5176\u884c\u52d5 App \u548c Rewards \u5fe0\u8aa0\u5ea6\u8a08\u756b\u5c55\u958b\u3002\u622a\u81f3 2025 \u5e74\u521d\uff0cStarbucks Rewards \u5728\u7f8e\u570b\u64c1\u6709\u8d85\u904e 3,400 \u842c\u6d3b\u8e8d\u6703\u54e1\u3002[5] \u900f\u904e App \u6536\u96c6\u7684\u8cfc\u8cb7\u6578\u64da\u3001\u6d88\u8cbb\u6642\u6bb5\u3001\u9580\u5e02\u504f\u597d\u7b49\u8cc7\u8a0a\uff0cStarbucks \u80fd\u5920\u5411\u6bcf\u4f4d\u6703\u54e1\u63a8\u9001\u9ad8\u5ea6\u500b\u4eba\u5316\u7684\u512a\u60e0\u8207\u63a8\u85a6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks \u751a\u81f3\u958b\u767c\u4e86\u4e00\u5957\u96f2\u7aef AI \u5f15\u64ce\uff08Digital Flywheel Program\uff09\uff0c\u80fd\u6839\u64da\u5929\u6c23\u3001\u6642\u6bb5\u3001\u904e\u5f80\u6d88\u8cbb\u7fd2\u6163\u7b49\u56e0\u7d20\uff0c\u5728\u9867\u5ba2\u5c1a\u672a\u6c7a\u5b9a\u8981\u559d\u4ec0\u9ebc\u4e4b\u524d\u5c31\u9810\u6e2c\u5176\u504f\u597d\u3002[6] \u9019\u7a2e\u9810\u6e2c\u5f0f\u884c\u92b7\uff0c\u8b93 Starbucks \u6210\u529f\u5c07\u9867\u5ba2\u7559\u5b58\u7387\u63d0\u5347\u4e86\u7d04 20%\u3002[7]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Disney\uff1a\u500b\u4eba\u5316\u904a\u5712\u5c0e\u822a\u8207\u4eba\u6d41\u512a\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Walt Disney \u516c\u53f8\u958b\u767c\u7684 Disney Genie \u624b\u6a5f\u61c9\u7528\uff0c\u900f\u904e\u5373\u6642\u8ffd\u8e64\u904a\u5ba2\u5728\u4e3b\u984c\u6a02\u5712\u7684\u79fb\u52d5\u8def\u5f91\u3001\u904a\u6a02\u8a2d\u65bd\u6392\u968a\u6642\u9593\u548c\u6d88\u8cbb\u504f\u597d\uff0c\u70ba\u6bcf\u4f4d\u904a\u5ba2\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u904a\u5712\u884c\u7a0b\u5efa\u8b70\u3002[8] \u53e6\u5916\uff0c\u4eba\u6d41\u7ba1\u7406\u4e0d\u50c5\u63d0\u5347\u4e86\u904a\u5ba2\u6eff\u610f\u5ea6\uff0c\u4e5f\u5927\u5e45\u6539\u5584\u4e86\u6a02\u5712\u7684\u904b\u71df\u6548\u7387\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CDP\uff1a\u6253\u7834\u6578\u64da\u5b64\u5cf6\u4e0d\u53ef\u6216\u7f3a\u7684\u57fa\u790e\u5efa\u8a2d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u9054\u6210\u4e0a\u8ff0\u6210\u529f\u6848\u4f8b\uff0c\u95dc\u9375\u5728\u65bc\u6253\u7834\u300c\u6578\u64da\u5b64\u5cf6\u300d\uff0c\u800c\u9019\u6b63\u662f\u9867\u5ba2\u6578\u64da\u5e73\u53f0\uff08Customer Data Platform\uff0cCDP\uff09\u5b58\u5728\u7684\u610f\u7fa9\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7d71\u4e00\u6578\u64da\uff1a<\/strong>\u532f\u96c6\u4e26\u6e05\u6d17\u4f86\u81ea\u6240\u6709\u4f86\u6e90\u7684\u9867\u5ba2\u6578\u64da\uff0c\u5efa\u7acb\u55ae\u4e00\u5ba2\u6236\u8996\u5716\uff08Single Customer View\uff09\u3002\u7121\u8ad6\u9867\u5ba2\u662f\u5728\u7db2\u7ad9\u700f\u89bd\u3001\u5728\u9580\u5e02\u6d88\u8cbb\u3001\u9084\u662f\u900f\u904e\u5ba2\u670d\u6c42\u52a9\uff0c\u4f01\u696d\u90fd\u80fd\u770b\u5230\u540c\u4e00\u500b\u5b8c\u6574\u7684\u9867\u5ba2\u8f2a\u5ed3\u3002<\/li>\n\n\n\n<li><strong>\u5feb\u901f\u5206\u6790\uff1a<\/strong>\u63d0\u4f9b\u884c\u92b7\u4eba\u54e1\u6613\u65bc\u64cd\u4f5c\u7684\u5206\u6790\u5de5\u5177\uff0c\u7121\u9700\u4f9d\u8cf4 IT \u90e8\u9580\uff0c\u5c31\u80fd\u5feb\u901f\u6d1e\u5bdf\u6578\u64da\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u5be6\u73fe\u81ea\u52a9\u5f0f\u7684\u6578\u64da\u63a2\u7d22\u8207\u5831\u544a\u7522\u51fa\u3002<\/li>\n\n\n\n<li><strong>\u9a45\u52d5\u884c\u52d5\uff1a<\/strong>\u5c07\u5206\u6790\u5f8c\u7684\u5ba2\u7fa4\u7121\u7e2b\u5c0d\u63a5\u5230\u884c\u92b7\u57f7\u884c\u5de5\u5177\uff0c\u7121\u8ad6\u662f EDM\u3001Chatbot\u3001App \u63a8\u9001\uff0c\u9084\u662f\u5ee3\u544a\u5e73\u53f0\uff0c\u90fd\u80fd\u5be6\u73fe\u5f9e\u6d1e\u5bdf\u5230\u884c\u52d5\u7684\u81ea\u52d5\u5316\u9589\u74b0\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>CDP \u4e0d\u662f\u53e6\u4e00\u500b\u9700\u8981\u7ba1\u7406\u7684\u7cfb\u7d71\uff0c\u800c\u662f\u8b93\u4f60\u73fe\u6709\u6240\u6709\u7cfb\u7d71\u771f\u6b63\u767c\u63ee\u50f9\u503c\u7684\u57fa\u790e\u5c64\u3002<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8b93\u6578\u64da\u6210\u70ba\u60a8\u6700\u53ef\u9760\u7684\u5546\u696d\u5925\u4f34<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u9a45\u52d5\u5df2\u662f\u4f01\u696d\u5728\u6fc0\u70c8\u7af6\u722d\u4e2d\u751f\u5b58\u7684\u5fc5\u5099\u80fd\u529b\u3002Master Concept \u65d7\u4e0b\u7684 Data &amp; AI Lab\uff08DAL\uff09\uff0c\u4f5c\u70ba\u4e9e\u6d32\u9818\u5148\u7684\u5ba2\u6237\u667a\u80fd\u9867\u554f\u5c08\u5bb6\uff0c\u6df1\u8af3\u6578\u64da\u9a45\u52d5\u610f\u601d\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u5c31\u662f\u5c07\u96f6\u6563\u8cc7\u8a0a\u8f49\u5316\u70ba\u5be6\u8cea\u76c8\u5229\u3002\u6211\u5011\u5177\u5099 Amplitude\u3001Segment \u53ca HubSpot \u7b49\u9802\u5c16\u5e73\u53f0\u7684\u5c08\u696d\u5c0e\u5165\u7d93\u9a57\uff0c\u81f4\u529b\u65bc\u5354\u52a9\u4f01\u696d\u5f9e\u96f6\u958b\u59cb\uff0c\u6253\u9020\u5168\u65b9\u4f4d\u7684\u884c\u92b7\u9ad4\u7cfb\uff0c\u8b93\u6bcf\u4e00\u4efd\u6578\u64da\u90fd\u80fd\u8f49\u5316\u70ba\u5be6\u8cea\u7684\u696d\u7e3e\u589e\u9577\u3002\u60f3\u4e86\u89e3\u5982\u4f55\u5229\u7528\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7b56\u7565\u8f49\u5316\u70ba\u60a8\u7684\u5546\u696d\u589e\u9577\u5f15\u64ce\uff1f\u7acb\u5373\u4e86\u89e3<a href=\"https:\/\/masterconcept.ai\/solutions\/digital-action-lab\/\"> DAL <\/a>\u5982\u4f55\u900f\u904e\u5c08\u696d\u7684 CDP \u89e3\u6c7a\u65b9\u6848\uff0c\u52a9\u60a8\u7684\u54c1\u724c\u5be6\u73fe\u7cbe\u6e96\u884c\u92b7\u8207\u81ea\u52d5\u5316\u8f49\u578b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49<a href=\"https:\/\/masterconcept.ai\/zh-hant\/\"> \u7acb\u5373\u8207 Master Concept \u5c08\u696d\u5718\u968a\u806f\u7e6b<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-element-button\">\u7acb\u5373\u555f\u52d5\u4f60\u7684\u6578\u64da\uff0c\u7acb\u5373\u8207DAL\u806f\u7e6b<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e38\u898b\u554f\u984c\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q1: <\/strong><strong>\u6578\u64da\u9a45\u52d5\u662f\u4ec0\u9ebc\u610f\u601d<\/strong><strong>\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u64da\u9a45\u52d5\uff08Data-Driven\uff09\u662f\u6307\u4ee5\u6578\u64da\u5206\u6790\u70ba\u57fa\u790e\u4f86\u5236\u5b9a\u5546\u696d\u6c7a\u7b56\u548c\u884c\u92b7\u7b56\u7565\u7684\u65b9\u6cd5\uff0c\u53d6\u4ee3\u50b3\u7d71\u4f9d\u8cf4\u500b\u4eba\u7d93\u9a57\u6216\u76f4\u89ba\u7684\u6c7a\u7b56\u6a21\u5f0f\u3002\u4f01\u696d\u900f\u904e\u6536\u96c6\u3001\u5206\u6790\u9867\u5ba2\u884c\u70ba\u6578\u64da\uff0c\u5f9e\u4e2d\u63d0\u7149\u6d1e\u5bdf\u4e26\u64da\u6b64\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q2: <\/strong><strong>\u6578\u64da\u9a45\u52d5\u884c\u92b7<\/strong><strong>\u548c\u50b3\u7d71\u884c\u92b7\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u50b3\u7d71\u884c\u92b7\u4e3b\u8981\u4f9d\u8cf4\u7d93\u9a57\u5224\u65b7\u548c\u5927\u773e\u5316\u7684\u6e9d\u901a\u7b56\u7565\uff1b\u6578\u64da\u9a45\u52d5\u884c\u92b7\u5247\u900f\u904e\u9867\u5ba2\u884c\u70ba\u6578\u64da\u9032\u884c\u7cbe\u6e96\u5206\u7fa4\u3001\u500b\u4eba\u5316\u6e9d\u901a\u548c\u81ea\u52d5\u5316\u884c\u92b7\u65c5\u7a0b\uff0c\u540c\u6642\u80fd\u5920\u5373\u6642\u8ffd\u8e64\u6210\u6548\u4e26\u5feb\u901f\u8abf\u6574\u7b56\u7565\uff0c\u5927\u5e45\u63d0\u5347\u884c\u92b7\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q3: \u4ec0\u9ebc\u662f CDP\uff1f\u70ba\u4ec0\u9ebc\u9700\u8981 CDP\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u6578\u64da\u5e73\u53f0\uff08Customer Data Platform\uff0cCDP\uff09\u662f\u4e00\u5957\u5c07\u5206\u6563\u5728\u4e0d\u540c\u7cfb\u7d71\u7684\u9867\u5ba2\u6578\u64da\u7d71\u4e00\u6574\u5408\u7684\u57fa\u790e\u5efa\u8a2d\u3002\u5927\u591a\u6578\u4f01\u696d\u7684\u6578\u64da\u5b58\u5728\u300c\u6578\u64da\u5b64\u5cf6\u300d\u554f\u984c\uff0cCDP \u80fd\u6253\u7834\u9019\u4e9b\u5b64\u5cf6\uff0c\u5efa\u7acb\u55ae\u4e00\u5ba2\u6236\u8996\u5716\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q4: \u4e2d\u5c0f\u4f01\u696d\u4e5f\u80fd\u5be6\u8e10<\/strong><strong>\u6578\u64da\u9a45\u52d5<\/strong><strong>\u55ce\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u3002\u4e2d\u5c0f\u4f01\u696d\u53ef\u4ee5\u5f9e CRM\uff08\u5982 HubSpot\uff09\u958b\u59cb\uff0c\u9010\u6b65\u5efa\u7acb\u6578\u64da\u6536\u96c6\u3001\u5206\u6790\u548c\u61c9\u7528\u7684\u80fd\u529b\u3002\u95dc\u9375\u662f\u5148\u5efa\u7acb\u300c\u7528\u6578\u64da\u8aaa\u8a71\u300d\u7684\u6587\u5316\uff0c\u518d\u6839\u64da\u696d\u52d9\u9700\u6c42\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177\u548c\u5e73\u53f0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reference\uff1a<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google Cloud x HBR study &#8211; <a href=\"https:\/\/cloud.google.com\/transform\/data-leaders-more-profitable-innovative-hbr-data\">HBR Analytic Services for Google Cloud \u2014 surveyed 366 executives on data-driven organizations\u00a0<\/a><\/li>\n\n\n\n<li>STRATO FLOW &#8211; <a href=\"https:\/\/stratoflow.com\/how-netflix-recommendation-algorithm-work\/\">Netflix Algorithm: How Netflix Uses AI to Improve Personalization<\/a><\/li>\n\n\n\n<li>New America case study &#8211; <a href=\"https:\/\/www.newamerica.org\/oti\/reports\/why-am-i-seeing-this\/case-study-netflix\/\">Netflix<\/a><\/li>\n\n\n\n<li>MEDIUM &#8211; <a href=\"https:\/\/netflixtechblog.com\/\">Netflix TechBlog<\/a><\/li>\n\n\n\n<li>Latterly.org &#8211; <a href=\"https:\/\/www.latterly.org\/starbucks-marketing-strategy\/\">Starbucks Marketing Strategy: How the Coffee Giant Builds Loyalty<\/a><\/li>\n\n\n\n<li>CTO magazine &#8211; <a href=\"https:\/\/ctomagazine.com\/case-study-starbucks-is-brewing-success-with-data-analytics\/\">Starbucks and the Digital Flywheel: Lessons in Data Analytics<\/a><\/li>\n\n\n\n<li>Forbes &#8211; <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/05\/28\/starbucks-using-big-data-analytics-and-artificial-intelligence-to-boost-performance\/\">Starbucks: Using Big Data, Analytics And Artificial Intelligence To Boost Performance<\/a><\/li>\n\n\n\n<li>DigitalDefynd &#8211; <a href=\"https:\/\/digitaldefynd.com\/IQ\/ways-disney-use-ai\/\">10 Ways Disney Is Using AI [Case Study][2026]<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6578\u4f4d\u8f49\u578b\u6d6a\u6f6e\u5e2d\u6372\u5168\u7403\u7684\u4eca\u5929\uff0c\u4f01\u696d\u5df2\u6b63\u5f0f\u9081\u5165\u5168\u65b0\u7684\u6c7a\u7b56\u6642\u4ee3\u3002\u4ee5\u524d\u7684\u884c\u92b7\u6c7a\u7b56\u5f80\u5f80\u4f9d\u8cf4\u4e3b\u7ba1\u7684\u500b\u4eba\u7d93\u9a57\u3001\u7522\u696d\u76f4\u89ba\u3002\u7136 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":74949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[1029,552,989,1037,341],"region":[968,972],"class_list":["post-74923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics-marketing-2","tag-cdp-zh-hant","tag-customer-data-platform-2","tag-data-ai-lab","tag-analytics-marketing","region-tw","region-hk"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" 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