{"id":67682,"date":"2025-12-12T17:42:49","date_gmt":"2025-12-12T09:42:49","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=67682"},"modified":"2026-07-30T17:16:36","modified_gmt":"2026-07-30T09:16:36","slug":"what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/","title":{"rendered":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u66f4\u65b0\uff1a2026 \u5e74 7 \u6708<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6578\u78bc\u71df\u92b7\u7684\u4e16\u754c\u88e1\uff0c\u70ba\u4f55\u6709\u4e9b\u54c1\u724c\u7e3d\u80fd\u8f15\u6613\u5438\u5f15\u9867\u5ba2\uff0c\u5c07\u964c\u751f\u4eba\u4e00\u6b65\u6b65\u8b8a\u6210\u5fe0\u5be6\u7c89\u7d72\uff0c\u800c\u4f60\u7684\u5ee3\u544a\u9810\u7b97\u537b\u5f77\u5f7f\u77f3\u6c89\u5927\u6d77\uff1f\u7b54\u6848\uff0c\u5f80\u5f80\u5c31\u85cf\u5728\u4e00\u500b\u770b\u4f3c\u7c21\u55ae\u3001\u537b\u6975\u5176\u5f37\u5927\u7684\u6846\u67b6\u4e4b\u4e2d\u2014\u2014\u6578\u4f4d\u884c\u92b7\u6f0f\u6597(Marketing Funnel)\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u5b83\u662f\u4f01\u696d\u7528\u4f86\u5256\u6790\u5ba2\u6236\u65c5\u7a0b\u3001\u8a3a\u65b7\u71df\u92b7\u74f6\u9838\u3001\u4e26\u6700\u7d42\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u7684\u6838\u5fc3\u4f5c\u6230\u5730\u5716\u3002\u672c\u6587\u5c07\u5e36\u4f60\u5f9e\u8a8d\u8b58\u6838\u5fc3\u6a21\u578b\u5230\u5404\u968e\u6bb5\u7684\u5177\u9ad4\u7b56\u7565\uff0c\u4e26\u63a2\u8a0e\u5982\u4f55\u8a08\u7b97\u53ca\u512a\u5316\u4f60\u7684\u884c\u92b7\u6f0f\u6597\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u662f\u5f9e\u300c\u4f01\u696d\u300d\u89d2\u5ea6\u51fa\u767c\uff0c\u89c0\u5bdf\u548c\u91cf\u5ea6\u5ba2\u6236\u5982\u4f55\u4e00\u6b65\u6b65\u88ab\u300c\u8f49\u5316\u300d\u7684\u7ba1\u7406\u5de5\u5177\uff1b\u800c\u300c\u5ba2\u6236\u65c5\u7a0b\u300d\uff0c\u5247\u662f\u5f9e\u300c\u5ba2\u6236\u300d\u89d2\u5ea6\u51fa\u767c\uff0c\u63cf\u7e6a\u4ed6\u5011\u70ba\u89e3\u6c7a\u75db\u9ede\u6240\u7d93\u6b77\u7684\u5b8c\u6574\u9ad4\u9a57\u3002\u4e00\u500b\u6210\u529f\u7684\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\uff0c\u5fc5\u9808\u5efa\u7acb\u5728\u5c0d\u5ba2\u6236\u65c5\u7a0b\u7684\u6df1\u523b\u7406\u89e3\u4e4b\u4e0a\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f\u884c\u92b7\u6f0f\u6597<\/strong><strong>\uff1f\u6a21\u578b\u8207\u6838\u5fc3\u6982\u5ff5\u89e3\u8aaa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u662f\u4e00\u500b\u6a21\u64ec\u9867\u5ba2\u5f9e\u9996\u6b21\u63a5\u89f8\u4f60\u7684\u54c1\u724c\uff0c\u5230\u6700\u7d42\u5b8c\u6210\u8cfc\u8cb7\u7684\u6574\u500b\u5fc3\u8def\u6b77\u7a0b\u7684\u8996\u89ba\u5316\u6a21\u578b\u3002\u60f3\u50cf\u4e00\u500b\u771f\u5be6\u7684\u6f0f\u6597\uff0c\u9802\u90e8\u958b\u53e3\u6700\u95ca\uff0c\u4ee3\u8868\u6240\u6709\u53ef\u80fd\u63a5\u89f8\u5230\u4f60\u54c1\u724c\u7684\u6f5b\u5728\u5ba2\u6236\uff1b\u800c\u96a8\u8457\u4ed6\u5011\u4e00\u6b65\u6b65\u6df1\u5165\u4e86\u89e3\u3001\u7522\u751f\u8208\u8da3\u3001\u9032\u884c\u8a55\u4f30\uff0c\u4eba\u6578\u6703\u81ea\u7136\u5730\u9010\u5c64\u6d41\u5931\uff0c\u6700\u7d42\u53ea\u6709\u4e00\u90e8\u5206\u4eba\u6703\u5f9e\u72f9\u7a84\u7684\u5e95\u90e8\u51fa\u53e3\u51fa\u4f86\uff0c\u5b8c\u6210\u8cfc\u8cb7\u3002\u9019\u500b\u300c\u7531\u95ca\u5230\u7a84\u300d\u7684\u7be9\u9078\u904e\u7a0b\uff0c\u6b63\u662f\u300c\u6f0f\u6597\u300d\u9019\u500b\u6bd4\u55bb\u7684\u7cbe\u9ad3\u6240\u5728\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u7684\u6982\u5ff5\uff0c\u65e9\u5728 1898 \u5e74\uff0c\u5ee3\u544a\u754c\u5148\u9a45 E. St. Elmo Lewis \u5c31\u63d0\u51fa\u4e86\u7d93\u5178\u7684 AIDA \u6a21\u578b\uff0c\u81f3\u4eca\u4ecd\u662f\u6240\u6709\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u7684\u7406\u8ad6\u57fa\u77f3\u3002\u5b83\u5c07\u5ba2\u6236\u7684\u5fc3\u7406\u8f49\u8b8a\u904e\u7a0b\uff0c\u7c21\u6f54\u5730\u5283\u5206\u70ba\u56db\u500b\u95dc\u9375\u968e\u6bb5\uff1a<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1002\" height=\"887\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-2.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-68935 lazyload\"\/><noscript><img decoding=\"async\" width=\"1002\" height=\"887\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-2.png\" alt=\"\" class=\"wp-image-68935\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-2.png 1002w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-2-300x266.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-2-768x680.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/noscript><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness (\u8a8d\u77e5): \u5ba2\u6236\u9996\u6b21\u610f\u8b58\u5230\u4f60\u7684\u54c1\u724c\u6216\u7522\u54c1\u5b58\u5728\u3002<br><\/li>\n\n\n\n<li>Interest (\u8208\u8da3): \u5ba2\u6236\u5c0d\u4f60\u7684\u7522\u54c1\u7522\u751f\u8208\u8da3\uff0c\u958b\u59cb\u4e3b\u52d5\u641c\u5c0b\u76f8\u95dc\u8cc7\u8a0a\u3002<br><\/li>\n\n\n\n<li>Desire (\u617e\u671b): \u5ba2\u6236\u5f9e\u300c\u559c\u6b61\u300d\u8f49\u8b8a\u70ba\u300c\u60f3\u8981\u300d\uff0c\u5c07\u4f60\u7684\u7522\u54c1\u8996\u70ba\u89e3\u6c7a\u5176\u9700\u6c42\u7684\u6f5b\u5728\u65b9\u6848\u3002<br><\/li>\n\n\n\n<li>Action (\u884c\u52d5): \u5ba2\u6236\u6700\u7d42\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\u5b8c\u6210\u8cfc\u8cb7\u3001\u8a3b\u518a\u6703\u54e1\u6216\u586b\u5beb\u67e5\u8a62\u8868\u683c\u3002<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>AIDA \u6a21\u578b\u6e05\u6670\u5730\u52fe\u52d2\u51fa\u4e00\u500b\u7dda\u6027\u7684\u8aaa\u670d\u904e\u7a0b\uff0c\u4f46\u5728\u4e92\u52d5\u66f4\u591a\u5143\u7684\u4eca\u5929\uff0c\u5e02\u5834\u4eba\u54e1\u767c\u73fe\uff0c\u55ae\u6b21\u8cfc\u8cb7\u4e26\u4e0d\u662f\u7d42\u9ede\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65bc\u662f\uff0c\u66f4\u73fe\u4ee3\u7684\u6a21\u578b\u5982 AARRR\u300c\u6d77\u76dc\u6f0f\u6597\u300d(Pirate Metrics) \u61c9\u904b\u800c\u751f\uff0c\u5b83\u66f4\u95dc\u6ce8\u7528\u6236\u7372\u53d6\u5f8c\u7684\u884c\u70ba\uff0c\u52a0\u5165\u4e86Acquisition (\u7372\u53d6)\u3001Activation (\u555f\u7528)\u3001Retention (\u7559\u5b58)\u3001Revenue \uff08\u6536\u5165\uff09\u548cReferral (\u63a8\u85a6) \u7b49\u968e\u6bb5\uff0c\u5f37\u8abf\u6301\u7e8c\u7684\u7528\u6236\u589e\u9577\u3002\u9019\u4e9b\u50b3\u7d71\u6a21\u578b\uff0c\u70ba\u6211\u5011\u7406\u89e3\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u7684\u6f14\u8b8a\u63d0\u4f9b\u4e86\u6df1\u5165\u77e5\u8b58\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6578\u4f4d\u6642\u4ee3\u4e0b\u7684\u65b0\u884c\u92b7\u6f0f\u6597\u601d\u7dad<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9032\u5165\u6578\u4f4d\u6642\u4ee3\uff0c\u5ba2\u6236\u7684\u6c7a\u7b56\u8def\u5f91\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\u548c\u975e\u7dda\u6027\u3002\u4ed6\u5011\u53ef\u80fd\u5728 Instagram \u770b\u5230\u4f60\u7684\u5ee3\u544a (\u8a8d\u77e5)\uff0c\u7136\u5f8c\u5230 Google \u641c\u5c0b\u8a55\u50f9 (\u8208\u8da3)\uff0c\u518d\u5230\u5be6\u9ad4\u5e97\u9ad4\u9a57\u7522\u54c1 (\u617e\u671b)\uff0c\u6700\u5f8c\u537b\u5728\u624b\u6a5f App \u4e0a\u5b8c\u6210\u8cfc\u8cb7 (\u884c\u52d5)\u3002\u8981\u6355\u6349\u9019\u4e9b\u788e\u7247\u5316\u7684\u8db3\u8de1\uff0c\u4e26\u5c07\u5176\u6b78\u56e0\u65bc\u540c\u4e00\u500b\u7528\u6236\uff0c\u6b63\u6b63\u662f\u5ba2\u6236\u6578\u64da\u5e73\u53f0 (CDP) \u7684\u6838\u5fc3\u50f9\u503c\u6240\u5728\uff0c\u5b83\u80fd\u70ba\u73fe\u4ee3\u884c\u92b7\u6f0f\u6597\u63d0\u4f9b\u6700\u5e95\u5c64\u7684\u6578\u64da\u57fa\u790e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u73fe\u4ee3\u7684\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u601d\u7dad\uff0c\u66f4\u5f37\u8abf\u4e00\u500b\u5be6\u7528\u4e14\u9748\u6d3b\u7684\u6846\u67b6\uff1a<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li>TOFU (Top of the Funnel &#8211; \u6f0f\u6597\u9802\u5c64): \u5c0d\u61c9 AIDA \u7684\u300c\u8a8d\u77e5\u300d\u548c\u300c\u8208\u8da3\u300d\u968e\u6bb5\uff0c\u76ee\u6a19\u662f\u76e1\u53ef\u80fd\u5ee3\u6cdb\u5730\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\uff0c\u5438\u5f15\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u3002<br><\/li>\n\n\n\n<li>MOFU (Middle of the Funnel &#8211; \u6f0f\u6597\u4e2d\u5c64): \u5c0d\u61c9\u300c\u8208\u8da3\u300d\u548c\u300c\u617e\u671b\u300d\u968e\u6bb5\uff0c\u76ee\u6a19\u662f\u7be9\u9078\u51fa\u9ad8\u610f\u5411\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u900f\u904e\u6709\u50f9\u503c\u7684\u5167\u5bb9\u57f9\u80b2\u4ed6\u5011\u3002<br><\/li>\n\n\n\n<li>BOFU (Bottom of the Funnel &#8211; \u6f0f\u6597\u5e95\u5c64): \u5c0d\u61c9\u300c\u617e\u671b\u300d\u548c\u300c\u884c\u52d5\u300d\u968e\u6bb5\uff0c\u76ee\u6a19\u662f\u63a8\u52d5\u6f5b\u5728\u5ba2\u6236\u505a\u51fa\u6700\u7d42\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1020\" height=\"679\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-3.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-68938 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"679\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-3.png\" alt=\"\" class=\"wp-image-68938\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-3.png 1020w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-3-300x200.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/\u50b3\u7d71\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff1aAIDA-visual-selection-3-768x511.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u884c\u92b7\u6f0f\u6597<\/strong><strong>\u5404<\/strong><strong>\u968e\u6bb5<\/strong><strong>\u8a2d\u8a08\u53ca\u529f\u80fd<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u500b\u8a2d\u8a08\u512a\u826f\u7684\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\uff0c\u5728\u6bcf\u500b\u5c64\u7d1a\u90fd\u6709\u5176\u7368\u7279\u7684\u76ee\u6a19\u548c\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9802\u5c64\u6f0f\u6597\uff08TOFU\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\uff1a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u5438\u5f15\u6d41\u91cf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9019\u500b\u968e\u6bb5\uff0c\u4f60\u7684\u5c0d\u624b\u4e0d\u662f\u5176\u4ed6\u54c1\u724c\uff0c\u800c\u662f\u8cc7\u8a0a\u7206\u70b8\u7684\u7db2\u7d61\u4e16\u754c\u672c\u8eab\u3002\u4f60\u8981\u505a\u7684\u662f\uff0c\u5f9e\u6d77\u91cf\u7684\u5167\u5bb9\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u300c\u77e5\u9053\u4f60\u7684\u5b58\u5728\u300d\u3002\u6b64\u6642\u7684\u4ed6\u5011\uff0c\u53ef\u80fd\u53ea\u6709\u4e00\u500b\u6a21\u7cca\u7684\u9700\u6c42\uff0c\u751a\u81f3\u9084\u672a\u610f\u8b58\u5230\u81ea\u5df1\u6709\u554f\u984c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e38\u7528\u7b56\u7565\uff1a\n<ul class=\"wp-block-list\">\n<li>\u5167\u5bb9\u884c\u92b7\uff1a \u64b0\u5beb\u5177\u6559\u80b2\u6027\u7684\u90e8\u843d\u683c\u6587\u7ae0\u3001\u88fd\u4f5c\u6709\u8da3\u7684\u6559\u5b78\u5f71\u7247 (\u4f8b\u5982\uff1a\u300c\u65b0\u624b\u5316\u599d\u6559\u5b78\u300d\u3001\u300c\u5982\u4f55\u9078\u64c7\u7b2c\u4e00\u96bb\u6a5f\u68b0\u9375\u76e4\u300d)\u3002<\/li>\n\n\n\n<li>\u793e\u4ea4\u5a92\u9ad4\u63a8\u5ee3\uff1a \u5728 Instagram, Facebook, YouTube \u7b49\u5e73\u53f0\u767c\u4f48\u5177\u5438\u5f15\u529b\u7684\u5167\u5bb9\uff0c\u6216\u8207 KOL \u5408\u4f5c\u3002<\/li>\n\n\n\n<li>SEO \u512a\u5316\uff1a \u91dd\u5c0d\u7528\u6236\u53ef\u80fd\u6703\u641c\u5c0b\u7684\u300c\u554f\u984c\u578b\u300d\u95dc\u9375\u5b57\u9032\u884c\u512a\u5316\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e2d\u5c64\u6f0f\u6597\uff08MOFU\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\uff1a\u7be9\u9078\u9ad8\u610f\u5411\u7528\u6236\uff0c\u5efa\u7acb\u4fe1\u4efb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u7528\u6236\u5f9e TOFU \u9032\u5165 MOFU\uff0c\u4ee3\u8868\u4ed6\u5011\u5df2\u7d93\u5f9e\u300c\u96a8\u4fbf\u770b\u770b\u300d\u8b8a\u6210\u4e86\u300c\u8a8d\u771f\u7814\u7a76\u300d\u3002\u4ed6\u5011\u6703\u958b\u59cb\u6bd4\u8f03\u4e0d\u540c\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u5c0b\u627e\u66f4\u6df1\u5165\u7684\u8cc7\u8a0a\u3002\u9019\u500b\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u7684\u95dc\u9375\uff0c\u662f\u63d0\u4f9b\u50f9\u503c\uff0c\u5c07\u81ea\u5df1\u5b9a\u4f4d\u70ba\u8a72\u9818\u57df\u7684\u5c08\u5bb6\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e38\u7528\u7b56\u7565\uff1a\n<ul class=\"wp-block-list\">\n<li>\u6df1\u5ea6\u5167\u5bb9\uff1a \u63d0\u4f9b\u7522\u54c1\u6bd4\u8f03\u6307\u5357\u3001\u884c\u696d\u767d\u76ae\u66f8\u3001\u6210\u529f\u6848\u4f8b\u5206\u4eab\u3001\u7db2\u7d61\u7814\u8a0e\u6703 (Webinar)\u3002<\/li>\n\n\n\n<li>\u540d\u55ae\u6536\u96c6 (Lead Generation)\uff1a \u900f\u904e\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8cc7\u6e90 (\u5982 Ebook)\uff0c\u63db\u53d6\u7528\u6236\u7684\u806f\u7d61\u65b9\u5f0f (\u5982 Email)\u3002<\/li>\n\n\n\n<li>\u518d\u884c\u92b7\u5ee3\u544a (Retargeting): \u91dd\u5c0d\u66fe\u700f\u89bd\u904e\u4f60\u7db2\u7ad9\u7684\u7528\u6236\uff0c\u6295\u653e\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u5ee3\u544a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e95\u5c64\u6f0f\u6597\uff08BOFU\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\uff1a\u4fc3\u4f7f\u884c\u52d5\u8207\u5b8c\u6210\u8f49\u63db<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9032\u5165 BOFU \u7684\u7528\u6236\uff0c\u8ddd\u96e2\u8cfc\u8cb7\u53ea\u5dee\u81e8\u9580\u4e00\u8173\u3002\u4ed6\u5011\u5df2\u7d93\u5c0d\u4f60\u7684\u54c1\u724c\u6709\u8db3\u5920\u7684\u4fe1\u4efb\uff0c\u73fe\u5728\u9700\u8981\u7684\u662f\u4e00\u500b\u5f37\u800c\u6709\u529b\u7684\u300c\u63a8\u52d5\u529b\u300d\u3002\u9019\u500b\u968e\u6bb5\u7684\u6e9d\u901a\u5fc5\u9808\u975e\u5e38\u76f4\u63a5\uff0c\u65e8\u5728\u6d88\u9664\u4ed6\u5011\u6700\u5f8c\u7684\u7591\u616e\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e38\u7528\u7b56\u7565\uff1a\n<ul class=\"wp-block-list\">\n<li>\u7522\u54c1\u8a66\u7528\/\u793a\u7bc4 (Free Trial \/ Demo)\uff1a \u8b93\u7528\u6236\u89aa\u8eab\u9ad4\u9a57\u7522\u54c1\u7684\u50f9\u503c\u3002<\/li>\n\n\n\n<li>\u9650\u6642\u512a\u60e0\/\u6298\u6263\u78bc\uff1a \u5275\u9020\u7a00\u7f3a\u6027\u548c\u7dca\u8feb\u611f\u3002<\/li>\n\n\n\n<li>\u5ba2\u6236\u898b\u8b49\/\u8a55\u50f9\uff1a \u5229\u7528\u793e\u6703\u8a8d\u540c (Social Proof) \u4f86\u589e\u5f37\u4fe1\u5fc3\u3002<\/li>\n\n\n\n<li>\u6e05\u6670\u7684\u884c\u52d5\u547c\u7c72 (Call-to-Action): \u4f8b\u5982\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u3001\u300c\u514d\u8cbb\u8aee\u8a62\u300d\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u884c\u92b7\u6f0f\u6597<\/strong><strong>\u4e2d<\/strong><strong>\u8f49\u63db\u7387<\/strong><strong>\u7684\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a55\u4f30\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u6210\u6548\u7684\u6838\u5fc3\u6307\u6a19\uff0c\u5c31\u662f\u884c\u92b7\u6f0f\u6597\u8f49\u63db\u7387\u3002\u5b83\u8861\u91cf\u7684\u662f\uff0c\u5728\u6bcf\u500b\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\uff0c\u6709\u591a\u5c11\u767e\u5206\u6bd4\u7684\u7528\u6236\u6210\u529f\u9032\u5165\u4e86\u4e0b\u4e00\u500b\u968e\u6bb5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u7b97\u516c\u5f0f\u975e\u5e38\u7c21\u55ae\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8f49\u63db\u7387 = (\u9032\u5165\u4e0b\u4e00\u968e\u6bb5\u7684\u7528\u6236\u6578 \/ \u9032\u5165\u672c\u968e\u6bb5\u7684\u7528\u6236\u7e3d\u6578) x 100%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u6709 1000 \u4eba\u900f\u904e\u5ee3\u544a\u9032\u5165\u4e86\u4f60\u7684\u7522\u54c1\u9801\u9762 (MOFU)\uff0c\u5176\u4e2d\u6709 50 \u4eba\u5c07\u7522\u54c1\u52a0\u5165\u4e86\u8cfc\u7269\u8eca (BOFU)\uff0c\u90a3\u9ebc\u9019\u500b\u968e\u6bb5\u7684\u884c\u92b7\u6f0f\u6597\u8f49\u63db\u7387\u5c31\u662f (50 \/ 1000) x 100% = 5%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u7b97\u8f49\u63db\u7387\u7684\u76ee\u7684\uff0c\u4e26\u975e\u8ffd\u6c42 100% \u7684\u4e0d\u53ef\u80fd\u4efb\u52d9\uff0c\u800c\u662f\u8981\u50cf\u91ab\u751f\u505a\u8eab\u9ad4\u6aa2\u67e5\u4e00\u6a23\uff0c\u627e\u51fa\u4f60\u7684\u6f0f\u6597\u5728\u54ea\u500b\u74b0\u7bc0\u300c\u6f0f\u6c34\u300d\u6700\u56b4\u91cd\u3002\u4e00\u500b\u504f\u4f4e\u7684\u8f49\u63db\u7387\uff0c\u5c31\u662f\u4e00\u500b\u660e\u78ba\u7684\u8b66\u865f\uff0c\u544a\u8a34\u4f60\u9019\u500b\u74b0\u7bc0\u7684\u7b56\u7565\u6216\u7528\u6236\u9ad4\u9a57\u51fa\u73fe\u4e86\u554f\u984c\uff0c\u9700\u8981\u512a\u5148\u9032\u884c\u512a\u5316\u3002<br><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6578\u4f4d\u884c\u92b7\u6f0f\u6597<\/strong><strong>\u61c9\u7528\u4f8b\u5b50<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7406\u8ad6\u7e3d\u662f\u62bd\u8c61\u7684\uff0c\u8b93\u6211\u5011\u900f\u904e\u5e7e\u500b\u5e38\u898b\u7684\u61c9\u7528\u5834\u666f\uff0c\u4f86\u770b\u770b\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u5982\u4f55\u5728\u771f\u5be6\u4e16\u754c\u4e2d\u904b\u4f5c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5167\u5bb9\u884c\u92b7\u6f0f\u6597\u4f8b\u5b50<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u5bb6\u552e\u8ce3\u9ad8\u54c1\u8cea\u5496\u5561\u8c46\u7684\u7db2\u5e97\uff0c\u53ef\u4ee5\u9019\u6a23\u8a2d\u8a08\u5176\u5167\u5bb9\u6f0f\u6597\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOFU: \u64b0\u5beb\u90e8\u843d\u683c\u6587\u7ae0\u300a\u624b\u6c96\u5496\u5561\u65b0\u624b\u5fc5\u770b\uff1a5 \u500b\u5e38\u72af\u932f\u8aa4\u300b\uff0c\u5438\u5f15\u5c0d\u624b\u6c96\u5496\u5561\u611f\u8208\u8da3\u7684\u521d\u5b78\u8005\u3002<\/li>\n\n\n\n<li>MOFU: \u5728\u6587\u7ae0\u7d50\u5c3e\uff0c\u63d0\u4f9b\u4e00\u4efd\u514d\u8cbb\u7684\u300a\u7cbe\u54c1\u5496\u5561\u8c46\u98a8\u5473\u6307\u5357\u300bEbook \u4e0b\u8f09\uff0c\u689d\u4ef6\u662f\u8a2a\u5ba2\u9700\u63d0\u4f9b Email\u3002<\/li>\n\n\n\n<li>BOFU: \u5c0d\u65bc\u6240\u6709\u4e0b\u8f09\u4e86 Ebook \u7684\u7528\u6236\uff0c\u767c\u9001\u4e00\u5c01\u9644\u6709\u300c\u9996\u6b21\u8cfc\u8cb7 9 \u6298\u300d\u512a\u60e0\u78bc\u7684\u96fb\u90f5\uff0c\u5f15\u5c0e\u4ed6\u5011\u5b8c\u6210\u9996\u6b21\u8cfc\u8cb7\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6f0f\u6597\u4f8b\u5b50<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0d\u65bc\u5df2\u8a3b\u518a\u4f46\u672a\u8cfc\u8cb7\u7684\u7528\u6236\uff0c\u4e00\u5bb6 SaaS \u8edf\u4ef6\u516c\u53f8\u53ef\u4ee5\u8a2d\u8a08\u81ea\u52d5\u5316\u7684\u96fb\u90f5\u57f9\u80b2\u6f0f\u6597\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOFU (Day 1): \u767c\u9001\u4e00\u5c01\u6b61\u8fce\u90f5\u4ef6\uff0c\u4e26\u9644\u4e0a\u4e00\u500b 2 \u5206\u9418\u7684\u5feb\u901f\u4e0a\u624b\u6559\u5b78\u5f71\u7247\u3002<\/li>\n\n\n\n<li>MOFU (Day 3): \u5206\u4eab\u4e00\u7bc7\u6210\u529f\u6848\u4f8b\uff0c\u5c55\u793a\u5176\u4ed6\u516c\u53f8\u5982\u4f55\u5229\u7528\u8a72\u8edf\u4ef6\u89e3\u6c7a\u75db\u9ede\u3002<\/li>\n\n\n\n<li>BOFU (Day 7): \u63d0\u4f9b\u4e00\u500b 14 \u5929\u7684\u514d\u8cbb\u8a66\u7528\u5347\u7d1a\uff0c\u6216\u4e00\u500b\u8207\u92b7\u552e\u5c08\u5bb6\u9032\u884c 15 \u5206\u9418\u8aee\u8a62\u7684\u6a5f\u6703\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ed8\u8cbb\u5ee3\u544a\u884c\u92b7\u6f0f\u6597\u4f8b\u5b50<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u500b\u7dda\u4e0a\u745c\u4f3d\u8ab2\u7a0b\u5e73\u53f0\uff0c\u53ef\u4ee5\u9019\u6a23\u5229\u7528 Facebook \u5ee3\u544a\u8a2d\u8a08\u6f0f\u6597\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOFU: \u6295\u653e\u4e00\u6bb5 30 \u79d2\u7684\u300c\u5728\u5bb6\u7df4\u7fd2\u745c\u4f3d\u7684\u597d\u8655\u300d\u77ed\u7247\uff0c\u5ee3\u6cdb\u89f8\u53ca\u5c0d\u5065\u5eb7\u751f\u6d3b\u6709\u8208\u8da3\u7684\u53d7\u773e\u3002<\/li>\n\n\n\n<li>MOFU: \u91dd\u5c0d\u6240\u6709\u89c0\u770b\u4e86\u5f71\u7247 50% \u4ee5\u4e0a\u7684\u7528\u6236\uff0c\u9032\u884c\u518d\u884c\u92b7\uff0c\u6295\u653e\u4e00\u500b\u300c7 \u65e5\u514d\u8cbb\u9ad4\u9a57\u8ab2\u7a0b\u300d\u7684\u8a3b\u518a\u5ee3\u544a\u3002<\/li>\n\n\n\n<li>BOFU: \u91dd\u5c0d\u6240\u6709\u8a3b\u518a\u4e86\u514d\u8cbb\u9ad4\u9a57\u7684\u7528\u6236\uff0c\u5728\u9ad4\u9a57\u7d50\u675f\u524d\uff0c\u6295\u653e\u4e00\u500b\u300c\u9650\u6642\u65e9\u9ce5\u50f9\u300d\u7684\u5e74\u5ea6\u8a02\u95b1\u512a\u60e0\u5ee3\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u4ee5 GA4 \u5efa\u7acb\u6709\u6548\u7684<\/strong><strong>\u6578\u4f4d\u884c\u92b7\u6f0f\u6597<\/strong><strong>\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u5efa\u7acb\u4e26\u512a\u5316\u4e00\u500b\u6709\u6548\u7684\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\uff0c\u4f60\u5fc5\u9808\u80fd\u5920\u8ffd\u8e64\u548c\u5206\u6790\u6578\u64da\u3002Google Analytics 4 (GA4) \u63d0\u4f9b\u4e86\u5f37\u5927\u7684\u514d\u8cbb\u5de5\u5177\uff0c\u8b93\u4f01\u696d\u53ef\u4ee5\u521d\u6b65\u5be6\u73fe\u9019\u4e00\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GA4 \u6f0f\u6597\u5831\u8868\u6838\u5fc3\u529f\u80fd\u4ecb\u7d39<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u7684\u300c\u63a2\u7d22\u300d\u529f\u80fd\u4e2d\uff0c\u5167\u5efa\u4e86\u300c\u6f0f\u6597\u63a2\u7d22\u300d\u5831\u8868\u3002\u5b83\u5141\u8a31\u4f60\u81ea\u5b9a\u7fa9\u4e00\u7cfb\u5217\u7528\u6236\u9700\u8981\u5b8c\u6210\u7684\u6b65\u9a5f (Steps)\uff0c\u4e26\u5c07\u5176\u8996\u89ba\u5316\u70ba\u4e00\u500b\u6f0f\u6597\u5716\u8868\u3002\u4f60\u53ef\u4ee5\u6e05\u6670\u5730\u770b\u5230\u5728\u6bcf\u4e00\u6b65\u4e4b\u9593\uff0c\u6709\u591a\u5c11\u7528\u6236\u6d41\u5931\u4e86\uff0c\u5f9e\u800c\u5feb\u901f\u5b9a\u4f4d\u554f\u984c\u6240\u5728\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5728 GA4 \u4e2d\u5efa\u7acb\u6f0f\u6597\u7c21\u4ecb<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 GA4 \u4e2d\u5efa\u7acb\u6f0f\u6597\u7684\u57fa\u672c\u6d41\u7a0b\u662f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u9032\u5165\u300c\u63a2\u7d22\u300d\u5340\u584a\uff0c\u9078\u64c7\u300c\u6f0f\u6597\u63a2\u7d22\u300d\u7bc4\u672c\u3002<\/li>\n\n\n\n<li>\u5728\u300c\u6b65\u9a5f\u300d\u8a2d\u5b9a\u4e2d\uff0c\u5b9a\u7fa9\u69cb\u6210\u4f60\u6f0f\u6597\u7684\u5404\u500b\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3002\u6bcf\u500b\u6b65\u9a5f\u90fd\u57fa\u65bc\u4e00\u500b\u6216\u591a\u500b GA4 \u4e8b\u4ef6 (Event)\uff0c\u4f8b\u5982 page_view (\u700f\u89bd\u9801\u9762)\u3001add_to_cart (\u52a0\u5165\u8cfc\u7269\u8eca)\u3001purchase (\u8cfc\u8cb7)\u3002<\/li>\n\n\n\n<li>\u8a2d\u5b9a\u5b8c\u6210\u5f8c\uff0cGA4 \u4fbf\u6703\u751f\u6210\u4e00\u500b\u8996\u89ba\u5316\u7684\u6f0f\u6597\uff0c\u4e26\u8a08\u7b97\u51fa\u6bcf\u500b\u968e\u6bb5\u7684\u884c\u92b7\u6f0f\u6597\u8f49\u63db\u7387\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GA4 \u6f0f\u6597\u6578\u64da\u89e3\u8b80\u8207\u61c9\u7528<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u900f\u904e GA4 \u7684\u6f0f\u6597\u5831\u8868\uff0c\u4f60\u4e0d\u50c5\u53ef\u4ee5\u770b\u5230\u6574\u9ad4\u7684\u8f49\u63db\u7387\uff0c\u9084\u53ef\u4ee5\u52a0\u5165\u300c\u7d30\u5206\u300d\u7dad\u5ea6 (\u4f8b\u5982\u6d41\u91cf\u4f86\u6e90\u3001\u88dd\u7f6e\u985e\u5225)\uff0c\u4f86\u9032\u884c\u66f4\u6df1\u5165\u7684\u6bd4\u8f03\u5206\u6790\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u6bd4\u8f03\u4f86\u81ea\u300c\u81ea\u7136\u641c\u5c0b\u300d\u548c\u300c\u4ed8\u8cbb\u5ee3\u544a\u300d\u7684\u7528\u6236\uff0c\u5728\u8cfc\u7269\u8eca\u7d50\u5e33\u968e\u6bb5\u7684\u8f49\u63db\u7387\u6709\u4f55\u4e0d\u540c\uff0c\u5f9e\u800c\u5224\u65b7\u54ea\u500b\u6e20\u9053\u7684\u7528\u6236\u8cea\u7d20\u66f4\u9ad8\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u4f60\u7684\u5ee3\u544a\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ee5 GA4 \u5efa\u7acb\u884c\u92b7\u6f0f\u6597\u7684\u9650\u5236<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u96d6\u7136\u5f37\u5927\uff0c\u4f46\u5c0d\u65bc\u8ffd\u6c42\u6df1\u5ea6\u5206\u6790\u548c\u8de8\u5e73\u53f0\u6574\u5408\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u5b83\u5b58\u5728\u4e00\u4e9b\u5148\u5929\u7684\u300c\u5929\u82b1\u677f\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5831\u8868\u8207\u9805\u76ee\u6578\u91cf\u4e0a\u9650<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u7684\u63a2\u7d22\u5831\u8868\u6709\u5176\u4f7f\u7528\u9650\u5236\uff0c\u4f8b\u5982\u6bcf\u500b\u300c\u8cc7\u6e90\u300d\u5728\u4e00\u6bb5\u6642\u9593\u5167\u53ef\u5efa\u7acb\u7684\u5831\u8868\u6578\u91cf\u6709\u9650\u3002\u5c0d\u65bc\u9700\u8981\u540c\u6642\u5206\u6790\u591a\u500b\u7522\u54c1\u7dda\u6216\u5e02\u5834\u7684\u8907\u96dc\u696d\u52d9\u4f86\u8aaa\uff0c\u9019\u53ef\u80fd\u69cb\u6210\u74f6\u9838\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6f0f\u6597\u6b65\u9a5f\u8207\u81ea\u8a02\u689d\u4ef6\u7684\u9650\u5236<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 GA4 \u4e2d\uff0c\u4e00\u500b\u6f0f\u6597\u63a2\u7d22\u5831\u8868\u6700\u591a\u53ea\u80fd\u5305\u542b 10 \u500b\u6b65\u9a5f\uff0c\u4e14\u8a2d\u5b9a\u7be9\u9078\u689d\u4ef6\u7684\u908f\u8f2f\u76f8\u5c0d\u7c21\u55ae\u3002\u5c0d\u65bc\u9700\u8981\u5206\u6790\u8907\u96dc\u7528\u6236\u65c5\u7a0b\uff08\u4f8b\u5982\u8d85\u904e 10 \u500b\u63a5\u89f8\u9ede\uff09\u7684\u4f01\u696d\uff0cGA4 \u7684\u529f\u80fd\u53ef\u80fd\u4e0d\u8db3\u4ee5\u61c9\u4ed8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6578\u64da\u53d6\u6a23\u8207\u4fdd\u7559\u671f\u9650<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u6578\u64da\u91cf\u904e\u5927\u6642\uff0cGA4 \u7684\u63a2\u7d22\u5831\u8868\u53ef\u80fd\u6703\u555f\u7528\u300c\u8cc7\u6599\u53d6\u6a23\u300d(Data Sampling)\uff0c\u9019\u610f\u5473\u8457\u4f60\u770b\u5230\u7684\u4e26\u975e 100% \u7684\u539f\u59cb\u6578\u64da\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u5206\u6790\u7684\u7cbe\u6e96\u5ea6\u3002\u6b64\u5916\uff0cGA4 \u5c0d\u65bc\u7528\u6236\u7d1a\u5225\u7684\u539f\u59cb\u6578\u64da\uff0c\u6700\u9577\u53ea\u4fdd\u7559 14 \u500b\u6708\uff0c\u9019\u5c0d\u65bc\u9700\u8981\u9032\u884c\u9577\u671f\u7528\u6236\u884c\u70ba\u5206\u6790\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u662f\u4e00\u500b\u91cd\u5927\u9650\u5236\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7a81\u7834 GA4 \u9650\u5236\uff1aAmplitude \u7684\u512a\u52e2<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u4f60\u7684\u696d\u52d9\u589e\u9577\u8d85\u8d8a\u4e86 GA4 \u6240\u80fd\u63d0\u4f9b\u7684\u5206\u6790\u6df1\u5ea6\u6642\uff0c\u5c31\u9700\u8981\u66f4\u5c08\u696d\u7684\u7522\u54c1\u5206\u6790\u5de5\u5177\uff0c\u800c Amplitude \u6b63\u662f\u5e02\u5834\u4e0a\u7684\u9818\u5c0e\u8005\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8de8\u5e73\u53f0\u6578\u64da\u6574\u5408\u80fd\u529b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8207 GA4 \u4e3b\u8981\u805a\u7126\u65bc\u7db2\u7ad9\u548c App \u4e0d\u540c\uff0cAmplitude \u7684\u5f37\u9805\u5728\u65bc\u80fd\u8f15\u9b06\u6574\u5408\u4f86\u81ea\u66f4\u591a\u6e90\u982d\u7684\u6578\u64da\uff0c\u5305\u62ec\u5f8c\u7aef\u4f3a\u670d\u5668\u3001\u7b2c\u4e09\u65b9\u5de5\u5177 (\u5982 CRM\u3001\u652f\u4ed8\u7cfb\u7d71) \u7b49\uff0c\u771f\u6b63\u6253\u901a\u6240\u6709\u6578\u64da\u5b64\u5cf6\uff0c\u5efa\u7acb\u8d77\u4e00\u500b\u4e0d\u53d7\u5e73\u53f0\u9650\u5236\u7684\u7d71\u4e00\u7528\u6236\u8996\u5716\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5ba2\u88fd\u5316\u6f0f\u6597\u5206\u6790<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude \u5728\u6f0f\u6597\u5206\u6790\u65b9\u9762\u63d0\u4f9b\u4e86\u9060\u8d85 GA4 \u7684\u9748\u6d3b\u6027\u548c\u6df1\u5ea6\u3002\u5b83\u6c92\u6709\u6b65\u9a5f\u6578\u91cf\u7684\u9650\u5236\uff0c\u5141\u8a31\u4f60\u69cb\u5efa\u4efb\u610f\u8907\u96dc\u7684\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u6a21\u578b\uff0c\u4e26\u63d0\u4f9b\u4e86\u66f4\u7cbe\u7d30\u7684\u7be9\u9078\u548c\u7528\u6236\u5206\u7fa4\u529f\u80fd\u3002\u6700\u91cd\u8981\u7684\u662f\uff0cAmplitude \u7684\u6240\u6709\u5206\u6790\u90fd\u662f\u57fa\u65bc 100% \u7684\u539f\u59cb\u6578\u64da\uff0c\u7d55\u4e0d\u53d6\u6a23\uff0c\u78ba\u4fdd\u4e86\u5206\u6790\u7d50\u679c\u7684\u7d55\u5c0d\u7cbe\u6e96\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e8b\u4ef6\u9a45\u52d5\uff08Event-driven\uff09\u7684\u6578\u64da\u6a21\u578b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude \u7684\u6838\u5fc3\u662f\u4e00\u500b\u7d14\u7cb9\u7684\u300c\u4e8b\u4ef6\u9a45\u52d5\u300d\u6a21\u578b\uff0c\u9019\u8b93\u5b83\u5728\u5206\u6790\u8907\u96dc\u7528\u6236\u884c\u70ba\u6642\uff0c\u6bd4\u4ee5\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u70ba\u57fa\u790e\u7684 GA4 \u66f4\u5177\u7a7f\u900f\u529b\u3002\u4f60\u53ef\u4ee5\u8f15\u9b06\u5206\u6790\u51fa\u7528\u6236\u5728\u4e0d\u540c\u6642\u9593\u3001\u4e0d\u540c\u88dd\u7f6e\u4e0a\u5b8c\u6210\u4e00\u7cfb\u5217\u7279\u5b9a\u884c\u70ba\u7684\u6a21\u5f0f\uff0c\u771f\u6b63\u7406\u89e3\u7528\u6236\u7684\u5b8c\u6574\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7528\u6236\u884c\u70ba\u8def\u5f91\u5206\u6790<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u6f0f\u6597\u5206\u6790\uff0cAmplitude \u7684\u300c\u8def\u5f91\u5206\u6790\u300d(Pathfinder) \u529f\u80fd\uff0c\u80fd\u8b93\u4f60\u6e05\u6670\u5730\u770b\u5230\u7528\u6236\u5728\u5b8c\u6210\u67d0\u500b\u95dc\u9375\u4e8b\u4ef6\u524d\u5f8c\uff0c\u6700\u5e38\u63a1\u53d6\u7684\u884c\u70ba\u8def\u5f91\u662f\u4ec0\u9ebc\u3002\u9019\u7a2e\u6d1e\u5bdf\u529b\uff0c\u662f\u512a\u5316\u7528\u6236\u9ad4\u9a57\u3001\u63d0\u5347\u884c\u92b7\u6f0f\u6597\u8f49\u63db\u7387\u7684\u5f37\u5927\u6b66\u5668\uff0c\u800c\u9019\u662f GA4 \u96e3\u4ee5\u6bd4\u64ec\u7684\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u638c\u63e1\u5168\u65b9\u4f4d\u9867\u5ba2\u6578\u64da \u5efa\u7acb\u9ad8\u8f49\u63db<\/strong><strong>\u6578\u4f4d\u884c\u92b7\u6f0f\u6597<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u5b83\u4e0d\u50c5\u662f\u4e00\u500b\u7406\u8ad6\u6a21\u578b\uff0c\u66f4\u662f\u4f01\u696d\u6aa2\u8996\u81ea\u8eab\u71df\u904b\u6548\u7387\u3001\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u7684\u5be6\u6230\u5de5\u5177\u3002\u5f9e GA4 \u958b\u59cb\uff0c\u4f60\u53ef\u4ee5\u5efa\u7acb\u57fa\u672c\u7684\u5206\u6790\u6846\u67b6\uff1b\u4f46\u8981\u771f\u6b63\u99d5\u99ad\u6578\u64da\u3001\u5728\u7af6\u722d\u4e2d\u9818\u5148\uff0c\u4f60\u9700\u8981\u50cf Amplitude \u9019\u6a23\u66f4\u5c08\u696d\u7684\u5de5\u5177\uff0c\u4f86\u7a81\u7834\u5206\u6790\u7684\u754c\u9650\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u7d42\uff0c\u4e00\u500b\u9ad8\u6548\u7684\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\uff0c\u5efa\u7acb\u5728\u5c0d\u5ba2\u6236\u5168\u65b9\u4f4d\u7684\u7406\u89e3\u4e4b\u4e0a\u3002DAL by Master Concept \u5718\u968a\u5c08\u6ce8\u65bc\u70ba\u4f01\u696d\u5c0e\u5165\u6700\u9802\u5c16\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4e26\u63d0\u4f9b\u5728\u5730\u5316\u7684\u7b56\u7565\u8aee\u8a62\uff0c\u5e6b\u52a9\u4f60\u5c07\u6563\u843d\u7684\u6578\u64da\uff0c\u8f49\u5316\u70ba\u6301\u7e8c\u7684\u696d\u52d9\u589e\u9577\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/2231b.share.hsforms.com\/207fGl_f6R9qic99hPaukzg\"><strong>\u514d\u8cbb GA4 \u6539\u5584\u8aee\u8a62<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6578\u78bc\u71df\u92b7\u6f0f\u6597\u5e38\u898b\u554f\u984c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u6578\u78bc\u71df\u92b7\u6f0f\u6597\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6578\u78bc\u71df\u92b7\u6f0f\u6597\uff08Digital Marketing Funnel\uff09\u662f\u4e00\u500b\u63cf\u8ff0\u6f5b\u5728\u5ba2\u6236\u5f9e\u9996\u6b21\u8a8d\u8b58\u54c1\u724c\uff0c\u5230\u7522\u751f\u8208\u8da3\u3001\u8a55\u4f30\u65b9\u6848\u4e26\u5b8c\u6210\u8cfc\u8cb7\u7684\u6846\u67b6\u3002\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u6f0f\u6597\u8ffd\u8e64\u6bcf\u500b\u968e\u6bb5\u7684\u7528\u6236\u6578\u91cf\u8207\u8f49\u63db\u7387\uff0c\u627e\u51fa\u5ba2\u6236\u6d41\u5931\u7684\u4f4d\u7f6e\uff0c\u5f9e\u800c\u6539\u5584\u5167\u5bb9\u3001\u9ad4\u9a57\u53ca\u71df\u92b7\u6295\u8cc7\u56de\u5831\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6578\u78bc\u71df\u92b7\u6f0f\u6597\u5206\u70ba\u54ea\u4e9b\u968e\u6bb5\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u4ee3\u6578\u78bc\u71df\u92b7\u6f0f\u6597\u901a\u5e38\u5206\u70ba\u4e09\u500b\u968e\u6bb5\uff1aTOFU\u3001MOFU \u548c BOFU\u3002TOFU \u8ca0\u8cac\u63d0\u5347\u54c1\u724c\u8a8d\u77e5\u53ca\u5438\u5f15\u6d41\u91cf\uff1bMOFU \u900f\u904e\u6848\u4f8b\u3001\u6307\u5357\u6216\u7522\u54c1\u6bd4\u8f03\u5efa\u7acb\u4fe1\u4efb\uff1bBOFU \u5247\u5229\u7528\u7522\u54c1\u793a\u7bc4\u3001\u514d\u8cbb\u8a66\u7528\u3001\u5ba2\u6236\u8a55\u50f9\u548c\u6e05\u6670\u7684 CTA \u63a8\u52d5\u8cfc\u8cb7\u6216\u67e5\u8a62\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AIDA \u8207 TOFU\u3001MOFU\u3001BOFU \u6709\u751a\u9ebc\u5206\u5225\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AIDA \u63cf\u8ff0\u5ba2\u6236\u5f9e\u8a8d\u77e5\uff08Awareness\uff09\u3001\u8208\u8da3\uff08Interest\uff09\u3001\u617e\u671b\uff08Desire\uff09\u5230\u884c\u52d5\uff08Action\uff09\u7684\u5fc3\u7406\u8b8a\u5316\u3002TOFU\u3001MOFU \u548c BOFU \u5247\u628a\u9019\u6bb5\u65c5\u7a0b\u7c21\u5316\u6210\u53ef\u57f7\u884c\u7684\u71df\u92b7\u968e\u6bb5\uff0c\u65b9\u4fbf\u5718\u968a\u70ba\u4e0d\u540c\u610f\u5411\u7684\u5ba2\u6236\u5b89\u6392\u5167\u5bb9\u3001\u6e20\u9053\u3001\u9810\u7b97\u53ca\u8f49\u63db\u76ee\u6a19\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u8a08\u7b97\u71df\u92b7\u6f0f\u6597\u7684\u8f49\u63db\u7387\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6f0f\u6597\u8f49\u63db\u7387\u7684\u8a08\u7b97\u516c\u5f0f\u662f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8f49\u63db\u7387 = \u9032\u5165\u4e0b\u4e00\u968e\u6bb5\u7684\u7528\u6236\u6578 \u00f7 \u7576\u524d\u968e\u6bb5\u7684\u7528\u6236\u6578 \u00d7 100%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c1,000 \u4f4d\u7528\u6236\u700f\u89bd\u7522\u54c1\u9801\u9762\uff0c\u5176\u4e2d 50 \u4f4d\u628a\u7522\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u9019\u500b\u968e\u6bb5\u7684\u8f49\u63db\u7387\u4fbf\u662f 5%\u3002\u6bcf\u500b\u968e\u6bb5\u61c9\u5206\u958b\u8a08\u7b97\uff0c\u624d\u80fd\u6e96\u78ba\u627e\u51fa\u4e3b\u8981\u6d41\u5931\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u71df\u92b7\u6f0f\u6597\u7684\u8f49\u63db\u7387\u591a\u5c11\u624d\u7b97\u7406\u60f3\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u71df\u92b7\u6f0f\u6597\u4e26\u6c92\u6709\u9069\u7528\u65bc\u6240\u6709\u4f01\u696d\u7684\u6a19\u6e96\u8f49\u63db\u7387\u3002\u7d50\u679c\u6703\u53d7\u5230\u884c\u696d\u3001\u5ba2\u6236\u610f\u5716\u3001\u6d41\u91cf\u4f86\u6e90\u3001\u7522\u54c1\u50f9\u683c\u548c\u8f49\u63db\u884c\u52d5\u5f71\u97ff\u3002\u6700\u5be6\u7528\u7684\u65b9\u6cd5\u662f\u4ee5\u4f01\u696d\u81ea\u8eab\u7684\u6b77\u53f2\u6578\u64da\u4f5c\u57fa\u6e96\uff0c\u518d\u6309\u6e20\u9053\u3001\u88dd\u7f6e\u3001\u5ba2\u6236\u7fa4\u53ca\u6f0f\u6597\u968e\u6bb5\u6bd4\u8f03\u8868\u73fe\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u627e\u51fa\u71df\u92b7\u6f0f\u6597\u4e2d\u7684\u6d41\u5931\u9ede\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\u70ba\u700f\u89bd\u5167\u5bb9\u3001\u63d0\u4ea4\u8868\u683c\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u958b\u59cb\u7d50\u5e33\u53ca\u5b8c\u6210\u8cfc\u8cb7\u7b49\u884c\u52d5\u8a2d\u5b9a\u4e8b\u4ef6\uff0c\u518d\u6bd4\u8f03\u76f8\u9130\u6b65\u9a5f\u7684\u8f49\u63db\u7387\u548c\u6d41\u5931\u4eba\u6578\u3002\u7136\u5f8c\u6309\u6d41\u91cf\u4f86\u6e90\u3001\u88dd\u7f6e\u3001\u65b0\u820a\u5ba2\u6236\u53ca\u5e02\u5834\u9032\u884c\u7d30\u5206\uff0c\u627e\u51fa\u6d41\u5931\u96c6\u4e2d\u5728\u54ea\u500b\u5ba2\u6236\u7fa4\u6216\u63a5\u89f8\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u63d0\u5347\u6578\u78bc\u71df\u92b7\u6f0f\u6597\u7684\u8f49\u63db\u7387\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TOFU \u61c9\u6539\u5584\u53d7\u773e\u5b9a\u4f4d\u548c\u5167\u5bb9\u76f8\u95dc\u6027\uff1bMOFU \u61c9\u52a0\u5165\u6848\u4f8b\u3001\u6bd4\u8f03\u8cc7\u6599\u53ca\u5c08\u696d\u89c0\u9ede\u4ee5\u5efa\u7acb\u4fe1\u4efb\uff1bBOFU \u5247\u61c9\u7c21\u5316\u8868\u683c\u6216\u7d50\u5e33\u7a0b\u5e8f\uff0c\u63d0\u4f9b\u7522\u54c1\u793a\u7bc4\u3001\u5ba2\u6236\u8a55\u50f9\u53ca\u660e\u78ba CTA\u3002\u6bcf\u6b21\u53ea\u6e2c\u8a66\u4e00\u9805\u4e3b\u8981\u8b8a\u5316\uff0c\u624d\u80fd\u5224\u65b7\u54ea\u500b\u56e0\u7d20\u771f\u6b63\u5e36\u4f86\u6539\u5584\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u4f7f\u7528 GA4 \u5efa\u7acb\u71df\u92b7\u6f0f\u6597\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 GA4 \u7684\u300c\u63a2\u7d22\u300d\u529f\u80fd\u4e2d\u9078\u64c7\u300c\u6f0f\u6597\u63a2\u7d22\u300d\uff0c\u518d\u6309\u7167\u7528\u6236\u65c5\u7a0b\u52a0\u5165\u76f8\u95dc\u4e8b\u4ef6\uff0c\u4f8b\u5982\u67e5\u770b\u7522\u54c1\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u958b\u59cb\u7d50\u5e33\u53ca\u5b8c\u6210\u8cfc\u8cb7\u3002\u4f01\u696d\u4ea6\u53ef\u8a2d\u5b9a\u958b\u653e\u5f0f\u6216\u5c01\u9589\u5f0f\u6f0f\u6597\uff0c\u4e26\u6309\u6e20\u9053\u6216\u88dd\u7f6e\u6bd4\u8f03\u6d41\u5931\u60c5\u6cc1\u3002\u8a73\u60c5\u53ef\u53c3\u8003 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9327974?hl=zh-Hant\">Google \u7684 GA4 \u6f0f\u6597\u63a2\u7d22\u8aaa\u660e<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 \u8207 Amplitude \u7684\u6f0f\u6597\u5206\u6790\u6709\u751a\u9ebc\u5206\u5225\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u9069\u5408\u5206\u6790\u7db2\u7ad9\u53ca\u61c9\u7528\u7a0b\u5f0f\u7684\u6d41\u91cf\u4f86\u6e90\u3001\u4e8b\u4ef6\u548c\u57fa\u672c\u8f49\u63db\u6d41\u7a0b\u3002\u7576\u4f01\u696d\u9700\u8981\u5206\u6790\u66f4\u8907\u96dc\u7684\u8de8\u5e73\u53f0\u884c\u70ba\u3001\u5ba2\u6236\u5206\u7fa4\u3001\u8f49\u63db\u6642\u9593\u53ca\u7528\u6236\u5be6\u969b\u8def\u5f91\u6642\uff0c\u7522\u54c1\u5206\u6790\u5e73\u53f0\u53ef\u4ee5\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u5206\u6790\u3002Amplitude \u7684 Funnel Analysis \u53ef\u7528\u65bc\u8fa8\u8b58\u4e3b\u8981\u6d41\u5931\u6b65\u9a5f\u548c\u8f49\u63db\u6642\u9593\uff0c\u8a73\u60c5\u53ef\u53c3\u8003 <a href=\"https:\/\/amplitude.com\/docs\/analytics\/charts\/funnel-analysis\/funnel-analysis-interpret\">Amplitude \u5b98\u65b9\u6587\u4ef6<\/a>\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/2231b.share.hsforms.com\/207fGl_f6R9qic99hPaukzg\"><strong>\u514d\u8cbb GA4 \u6539\u5584\u8aee\u8a62<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002<\/p>\n","protected":false},"author":44,"featured_media":68947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[533,1044,341],"region":[968,969,970,972],"class_list":["post-67682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics-marketing","tag-data-ai","region-tw","region-sg","region-my","region-hk"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Suee Poon\"\/>\n\t<meta name=\"keywords\" content=\"analytics &amp; marketing,data &amp; ai,\u5206\u6790\u8207\u884c\u92b7,\u7db2\u8a8c\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"zh_TW\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Master Concept\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept\" \/>\n\t\t<meta property=\"og:description\" content=\"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-12-12T09:42:49+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-30T09:16:36+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Hkmci\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#article\",\"name\":\"\\u6578\\u4f4d\\u884c\\u92b7\\u6f0f\\u6597\\u662f\\u4ec0\\u9ebc\\uff1f\\u4e00\\u7bc7\\u770b\\u61c24\\u5927\\u968e\\u6bb5 | \\u601d\\u60f3\\u79d1\\u6280 Master Concept\",\"headline\":\"\\u6578\\u4f4d\\u884c\\u92b7\\u6f0f\\u6597\\u662f\\u4ec0\\u9ebc\\uff1f\\u4e00\\u7bc7\\u770b\\u61c24\\u5927\\u968e\\u6bb5\",\"author\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/author\\\/suee-poonhkmci-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/masterconcept.ai\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DAL-blog-key-visual.png\",\"width\":1920,\"height\":1080},\"datePublished\":\"2025-12-12T17:42:49+08:00\",\"dateModified\":\"2026-07-30T17:16:36+08:00\",\"inLanguage\":\"zh-TW\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#webpage\"},\"articleSection\":\"\\u7db2\\u8a8c, Analytics &amp; Marketing, data &amp; ai, \\u5206\\u6790\\u8207\\u884c\\u92b7, \\u53ef\\u9078, \\u53f0\\u7063, \\u65b0\\u52a0\\u5761, \\u99ac\\u4f86\\u897f\\u4e9e, \\u9999\\u6e2f\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\\u5206\\u985e\\\/blog\\\/#listItem\",\"name\":\"\\u7db2\\u8a8c\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\\u5206\\u985e\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"\\u7db2\\u8a8c\",\"item\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\\u5206\\u985e\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#listItem\",\"name\":\"\\u6578\\u4f4d\\u884c\\u92b7\\u6f0f\\u6597\\u662f\\u4ec0\\u9ebc\\uff1f\\u4e00\\u7bc7\\u770b\\u61c24\\u5927\\u968e\\u6bb5\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#listItem\",\"position\":3,\"name\":\"\\u6578\\u4f4d\\u884c\\u92b7\\u6f0f\\u6597\\u662f\\u4ec0\\u9ebc\\uff1f\\u4e00\\u7bc7\\u770b\\u61c24\\u5927\\u968e\\u6bb5\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\\u5206\\u985e\\\/blog\\\/#listItem\",\"name\":\"\\u7db2\\u8a8c\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#organization\",\"name\":\"Master Concept\",\"description\":\"\\u4e9e\\u592a\\u5730\\u5340\\u9818\\u5148\\u7d1a\\u96f2\\u7aef\\u6280\\u8853\\u9867\\u554f\",\"url\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\",\"telephone\":\"+85235896700\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hkmci.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/mci_logo.png\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/author\\\/suee-poonhkmci-com\\\/#author\",\"url\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/author\\\/suee-poonhkmci-com\\\/\",\"name\":\"Suee Poon\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55a0bb4347e73994b618d09699d3099a15d43a5d0e2e479156c662464f1b529a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Suee Poon\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#webpage\",\"url\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/\",\"name\":\"\\u6578\\u4f4d\\u884c\\u92b7\\u6f0f\\u6597\\u662f\\u4ec0\\u9ebc\\uff1f\\u4e00\\u7bc7\\u770b\\u61c24\\u5927\\u968e\\u6bb5 | \\u601d\\u60f3\\u79d1\\u6280 Master Concept\",\"description\":\"\\u4e00\\u6587\\u5206\\u6790\\u6578\\u4f4d\\u884c\\u92b7\\u6f0f\\u6597\\u662f\\u4ec0\\u9ebc\\uff0c\\u770b\\u6e05AIDA\\\/TOFU\\u7b494\\u5927\\u884c\\u92b7\\u6f0f\\u6597\\u968e\\u6bb5\\u3001\\u8f49\\u63db\\u7387\\u8a08\\u7b97\\u53ca\\u61c9\\u7528\\u3002\\u9032\\u4e00\\u6b65\\u900f\\u904e\\u6578\\u64da\\u5206\\u6790\\u627e\\u51fa\\u6d41\\u5931\\u7387\\u6700\\u9ad8\\u7684\\u968e\\u6bb5\\uff0c\\u7136\\u5f8c\\u91dd\\u5c0d\\u6027\\u5730\\u9032\\u884c\\u512a\\u5316\\u3002\",\"inLanguage\":\"zh-TW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/author\\\/suee-poonhkmci-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/author\\\/suee-poonhkmci-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/masterconcept.ai\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DAL-blog-key-visual.png\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#mainImage\",\"width\":1920,\"height\":1080},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/blog\\\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\\\/#mainImage\"},\"datePublished\":\"2025-12-12T17:42:49+08:00\",\"dateModified\":\"2026-07-30T17:16:36+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#website\",\"url\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/\",\"name\":\"Master Concept\",\"description\":\"\\u4e9e\\u592a\\u5730\\u5340\\u9818\\u5148\\u7d1a\\u96f2\\u7aef\\u6280\\u8853\\u9867\\u554f\",\"inLanguage\":\"zh-TW\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterconcept.ai\\\/zh-hant\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept","description":"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002","canonical_url":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/","robots":"max-image-preview:large","keywords":"analytics &amp; marketing,data &amp; ai,\u5206\u6790\u8207\u884c\u92b7,\u7db2\u8a8c","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#article","name":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept","headline":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5","author":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/author\/suee-poonhkmci-com\/#author"},"publisher":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png","width":1920,"height":1080},"datePublished":"2025-12-12T17:42:49+08:00","dateModified":"2026-07-30T17:16:36+08:00","inLanguage":"zh-TW","mainEntityOfPage":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#webpage"},"isPartOf":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#webpage"},"articleSection":"\u7db2\u8a8c, Analytics &amp; Marketing, data &amp; ai, \u5206\u6790\u8207\u884c\u92b7, \u53ef\u9078, \u53f0\u7063, \u65b0\u52a0\u5761, \u99ac\u4f86\u897f\u4e9e, \u9999\u6e2f"},{"@type":"BreadcrumbList","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/#listItem","position":1,"name":"Home","item":"https:\/\/masterconcept.ai\/zh-hant\/","nextItem":{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/\u5206\u985e\/blog\/#listItem","name":"\u7db2\u8a8c"}},{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/\u5206\u985e\/blog\/#listItem","position":2,"name":"\u7db2\u8a8c","item":"https:\/\/masterconcept.ai\/zh-hant\/\u5206\u985e\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#listItem","name":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5"},"previousItem":{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#listItem","position":3,"name":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5","previousItem":{"@type":"ListItem","@id":"https:\/\/masterconcept.ai\/zh-hant\/\u5206\u985e\/blog\/#listItem","name":"\u7db2\u8a8c"}}]},{"@type":"Organization","@id":"https:\/\/masterconcept.ai\/zh-hant\/#organization","name":"Master Concept","description":"\u4e9e\u592a\u5730\u5340\u9818\u5148\u7d1a\u96f2\u7aef\u6280\u8853\u9867\u554f","url":"https:\/\/masterconcept.ai\/zh-hant\/","telephone":"+85235896700","logo":{"@type":"ImageObject","url":"https:\/\/hkmci.com\/wp-content\/uploads\/2020\/05\/mci_logo.png","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#organizationLogo"},"image":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/masterconcept.ai\/zh-hant\/author\/suee-poonhkmci-com\/#author","url":"https:\/\/masterconcept.ai\/zh-hant\/author\/suee-poonhkmci-com\/","name":"Suee Poon","image":{"@type":"ImageObject","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/55a0bb4347e73994b618d09699d3099a15d43a5d0e2e479156c662464f1b529a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Suee Poon"}},{"@type":"WebPage","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#webpage","url":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/","name":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept","description":"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002","inLanguage":"zh-TW","isPartOf":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/#website"},"breadcrumb":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#breadcrumblist"},"author":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/author\/suee-poonhkmci-com\/#author"},"creator":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/author\/suee-poonhkmci-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png","@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#mainImage","width":1920,"height":1080},"primaryImageOfPage":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/#mainImage"},"datePublished":"2025-12-12T17:42:49+08:00","dateModified":"2026-07-30T17:16:36+08:00"},{"@type":"WebSite","@id":"https:\/\/masterconcept.ai\/zh-hant\/#website","url":"https:\/\/masterconcept.ai\/zh-hant\/","name":"Master Concept","description":"\u4e9e\u592a\u5730\u5340\u9818\u5148\u7d1a\u96f2\u7aef\u6280\u8853\u9867\u554f","inLanguage":"zh-TW","publisher":{"@id":"https:\/\/masterconcept.ai\/zh-hant\/#organization"}}]},"og:locale":"zh_TW","og:site_name":"Master Concept","og:type":"article","og:title":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept","og:description":"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002","og:url":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/","og:image":"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png","og:image:secure_url":"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png","og:image:width":1920,"og:image:height":1080,"article:published_time":"2025-12-12T09:42:49+00:00","article:modified_time":"2026-07-30T09:16:36+00:00","article:publisher":"https:\/\/www.facebook.com\/Hkmci\/","twitter:card":"summary","twitter:title":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5 | \u601d\u60f3\u79d1\u6280 Master Concept","twitter:description":"\u4e00\u6587\u5206\u6790\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff0c\u770b\u6e05AIDA\/TOFU\u7b494\u5927\u884c\u92b7\u6f0f\u6597\u968e\u6bb5\u3001\u8f49\u63db\u7387\u8a08\u7b97\u53ca\u61c9\u7528\u3002\u9032\u4e00\u6b65\u900f\u904e\u6578\u64da\u5206\u6790\u627e\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u968e\u6bb5\uff0c\u7136\u5f8c\u91dd\u5c0d\u6027\u5730\u9032\u884c\u512a\u5316\u3002","twitter:image":"https:\/\/masterconcept.ai\/wp-content\/uploads\/2025\/12\/DAL-blog-key-visual.png"},"aioseo_meta_data":{"post_id":"67682","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-12-12 09:42:51","updated":"2026-07-30 09:16:37","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/masterconcept.ai\/zh-hant\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/masterconcept.ai\/zh-hant\/\u5206\u985e\/blog\/\" title=\"\u7db2\u8a8c\">\u7db2\u8a8c<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/masterconcept.ai\/zh-hant\/"},{"label":"\u7db2\u8a8c","link":"https:\/\/masterconcept.ai\/zh-hant\/\u5206\u985e\/blog\/"},{"label":"\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e00\u7bc7\u770b\u61c24\u5927\u968e\u6bb5","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/what-is-a-digital-marketing-funnel-understanding-stages-and-calculating-conversion-rates\/"}],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/67682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/comments?post=67682"}],"version-history":[{"count":0,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/posts\/67682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/media\/68947"}],"wp:attachment":[{"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/media?parent=67682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/categories?post=67682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/tags?post=67682"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/masterconcept.ai\/zh-hant\/wp-json\/wp\/v2\/region?post=67682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}