{"id":53242,"date":"2024-12-20T14:32:20","date_gmt":"2024-12-20T06:32:20","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=53242"},"modified":"2024-12-26T14:56:10","modified_gmt":"2024-12-26T06:56:10","slug":"product-manager-practical-guide-ii-user-analysis-tools-ga4-vs-amplitude-how-to-choose","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/product-manager-practical-guide-ii-user-analysis-tools-ga4-vs-amplitude-how-to-choose\/","title":{"rendered":"\u7522\u54c1\u7d93\u7406\u5be6\u6230\u6307\u5357 II : Amplitude vs GA4 \u7684\u6578\u64da\u5206\u6790\u5de5\u5177\u6bd4\u8f03\u6307\u5357"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u61c9\u7528\u7a0b\u5f0f\uff08App\uff09\u7684\u8208\u8d77\u5e36\u52d5\u4e86\u4f01\u696d\u5728\u300c\u8de8\u5e73\u53f0\u8ffd\u8e64\u300d\u7684\u9700\u6c42\uff0c\u904e\u5f80\u6163\u7528\u7684\u884c\u92b7\u53ca\u6d41\u91cf\u5206\u6790\u5de5\u5177\u5df2\u4e0d\u518d\u8db3\u5920\uff0c\u6700\u4e3b\u8981\u7684\u539f\u56e0\u5728\u65bc\u76ee\u524d\u4f01\u696d\u4e0d\u518d\u53ea\u5f9e\u55ae\u4e00\u7db2\u7ad9\u7372\u53d6\u4f7f\u7528\u8005\u6578\u64da\u4f86\u9032\u884c\u5f8c\u7e8c\u6c7a\u7b56\u3002\u4ee5\u300c\u96fb\u5546\u5e73\u53f0\u300d\u70ba\u4f8b\uff0c\u9664\u4e86\u539f\u6709\u7684\u5b98\u7db2\u4e4b\u5916\uff0c\u5176\u5546\u54c1\u4e5f\u6703\u540c\u6642\u4e0a\u67b6\u65bc App\uff0c\u5169\u908a\u7684\u4f7f\u7528\u8005\u7fd2\u6163\u5927\u76f8\u5f91\u5ead\uff0c\u4e26\u4e14\u6703\u56e0\u88dd\u7f6e\u4e0d\u540c\u800c\u6709\u4e0d\u540c\u7684\u9ad4\u9a57\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5c0d\u65bc\u7522\u54c1\u7d93\u7406\uff08Product Manager\uff1bPM\uff09\u800c\u8a00\uff0c\u80fd\u6709\u6548\u641c\u96c6\u4f86\u81ea\u5b98\u7db2\u53ca App \u6578\u64da\u3001\u8ffd\u8e64\u7528\u6236\u65bc\u8de8\u5e73\u53f0\u3001\u8de8\u88dd\u7f6e\u4e0a\u7684 \u4f7f\u7528\u8005\u5206\u6790\u5de5\u5177 \uff0c\u9042\u6210\u5e02\u5834\u4e0a\u773e\u591a\u7522\u54c1\u7d93\u7406\u7684\u5168\u65b0\u89e3\u7b54\u3002\u800c\u9019\u9805\u8da8\u52e2\uff0c\u6211\u5011\u4e5f\u80fd\u5f9e Google \u8fd1\u671f\u5f37\u5236\u6539\u7248 GA4 \u7684\u6c7a\u7b56\u4e2d\u770b\u51fa\u7aef\u502a\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u65b0\u7248 GA4 \u610f\u5473\u8457\u300c\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790\u300d\u624d\u662f\u672a\u4f86\u7684\u6838\u5fc3<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9084\u8a18\u5f97 2023 \u5e74\u4e2d\u65ec\uff0c\u7576 Google \u6b63\u5f0f\u5c07\u7d93\u5178\u7248 Universal Analytics \u505c\u7528\u6642\uff0c\u8a31\u591a\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u548c\u5206\u6790\u5e2b\u90fd\u63aa\u624b\u4e0d\u53ca\u3002\u9019\u500b\u88ab\u8feb\u6539\u8b8a\u7684\u6642\u523b\uff0c\u6a19\u8a8c\u8457\u6578\u4f4d\u5206\u6790\u5de5\u5177\u7684\u91cd\u5927\u8f49\u6369\u9ede\u3002<a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=zh-Hant\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Google Analytics 4\uff08GA4\uff09\">Google Analytics 4\uff08GA4\uff09<\/a>\u4e0d\u53ea\u662f\u63db\u4e86\u5206\u6790\u529f\u80fd\uff0c\u66f4\u662f\u6380\u8d77\u4e86\u4e00\u500b\u5168\u65b0\u7684\u6578\u64da\u8ffd\u8e64\u601d\u7dad\u3002<\/p>\n\n\n\n<p 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\u8981\u63a8\u52d5\u9019\u9ebc\u5927\u7684\u6539\u8b8a\u5462\uff1f\u5728\u8cc7\u8a0a\u7206\u70b8\u3001\u591a\u6e20\u9053\u7684\u6642\u4ee3\uff0c\u50b3\u7d71\u7684\u5de5\u4f5c\u968e\u6bb5\u8ffd\u8e64\u65b9\u5f0f\u5df2\u7d93\u7121\u6cd5\u6e96\u78ba\u63cf\u7e6a\u7528\u6236\u7684\u5b8c\u6574\u65c5\u7a0b\u3002\u518d\u52a0\u4e0a\u5168\u7403\u5c0d\u96b1\u79c1\u6b0a\u7684\u91cd\u8996\u63d0\u5347\uff0c\u50cf\u6b50\u76df\u7684 GDPR\u3001\u52a0\u5dde\u7684 CCPA \u7b49\u6cd5\u898f\u7684\u5be6\u65bd\uff0c\u90fd\u8feb\u4f7f Google \u5fc5\u9808\u63a8\u51fa\u66f4\u7b26\u5408\u96b1\u79c1\u8da8\u52e2\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\u8a31\u591a\u7684\u5718\u968a\u767c\u73fe\uff0c\u4ee5\u5f80\u7fd2\u6163\u4f7f\u7528\u7684\u5831\u8868\u548c\u6307\u6a19\u5728 GA4 \u4e2d\u627e\u4e0d\u5230\u5c0d\u61c9\u7684\u66ff\u4ee3\u54c1\u3002\u66f4\u9ebb\u7169\u7684\u662f\uff0c\u65b0\u820a\u7248\u672c\u7684\u6578\u64da\u7121\u6cd5\u76f4\u63a5\u6bd4\u8f03\uff0c\u9019\u5c0d\u9700\u8981\u9032\u884c\u9577\u671f\u6578\u64da\u5206\u6790\u7684\u5718\u968a\u4f86\u8aaa\u662f\u500b\u5f88\u5927\u7684\u6311\u6230\u3002\u56e0\u6b64\uff0c\u6709\u4e0d\u5c11\u4f01\u696d\u958b\u59cb\u898f\u5283\u8f49\u63db\u7b56\u7565\uff0c\u5c0b\u627e\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u78ba\u4fdd\u5206\u6790\u5de5\u4f5c\u80fd\u5920\u9806\u5229\u904e\u6e21\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u4f01\u696d\u5728\u9078\u64c7\u4f7f\u7528\u8005\u6578\u64da\u5206\u6790\u5de5\u5177\u6642\uff0c\u8981\u8003\u91cf\u4ec0\u9ebc\uff1f<\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6578\u64da\u6574\u5408<\/strong><\/li>\n\n\n\n<li><strong>\u6578\u64da\u5206\u6790\u7684\u6df1\u5ea6\u8207\u9748\u6d3b\u5ea6<\/strong><\/li>\n\n\n\n<li><strong>\u6578\u64da\u7684\u53ef\u8996\u5316\u8207\u5831\u8868<\/strong><\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u8005\u9ad4\u9a57<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u6211\u5011\u4f86\u8ac7\u8ac7\u300c\u6578\u64da\u6574\u5408\u300d\u9019\u500b\u95dc\u9375\u8b70\u984c\u3002\u73fe\u5728\u4f01\u696d\u6578\u64da\u4f86\u6e90\u53ef\u8aaa\u662f\u4e94\u82b1\u516b\u9580\uff0c\u5149\u662f\u4e00\u500b\u7c21\u55ae\u7684\u7528\u6236\u65c5\u7a0b\uff0c\u53ef\u80fd\u5c31\u6a6b\u8de8\u4e86\u7db2\u7ad9\u3001APP\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u5ba2\u670d\u7cfb\u7d71\u7b49\u591a\u500b\u63a5\u89f8\u9ede\u3002\u7406\u60f3\u7684\u5206\u6790\u5de5\u5177\u61c9\u8a72\u8981\u50cf\u4e00\u500b\u842c\u80fd\u8f49\u63a5\u982d\uff0c\u80fd\u5920\u8f15\u9b06\u5730\u628a\u5404\u7a2e\u6578\u64da\u6e90\u90fd\u63a5\u8d77\u4f86\uff0c\u5f62\u6210\u4e00\u500b\u5b8c\u6574\u7684\u7528\u6236\u8f2a\u5ed3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5206\u6790\u7684\u6df1\u5ea6\u8207\u9748\u6d3b\u5ea6\u300d\u66f4\u662f\u6975\u70ba\u91cd\u8981\uff01\u4e00\u500b\u512a\u79c0\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\u4e0d\u50c5\u8981\u80fd\u544a\u8a34\u60a8\u300c\u767c\u751f\u4e86\u4ec0\u9ebc\u300d\uff0c\u66f4\u8981\u5e6b\u52a9\u60a8\u7406\u89e3\u300c\u70ba\u4ec0\u9ebc\u6703\u767c\u751f\u300d\u4ee5\u53ca\u300c\u63a5\u4e0b\u4f86\u53ef\u80fd\u6703\u767c\u751f\u4ec0\u9ebc\u300d\u3002\u9019\u5305\u62ec\u4e86\u591a\u7dad\u5ea6\u7684\u6578\u64da\u5206\u6790\u80fd\u529b\uff0c\u4f8b\u5982\u7528\u6236\u884c\u70ba\u8def\u5f91\u8ffd\u8e64\u3001\u540c\u671f\u7fa4\u5206\u6790\u3001\u6f0f\u6597\u8f49\u63db\u5206\u6790\u7b49\uff0c\u8b93\u5206\u6790\u5e2b\u81ea\u7531\u7d44\u5408\u4e0d\u540c\u7dad\u5ea6\u7684\u6578\u64da\uff0c\u767c\u6398\u6df1\u5c64\u7684\u884c\u70ba\u6a21\u5f0f\u548c\u8da8\u52e2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u5916\u4e00\u500b\u91cd\u8981\u8003\u91cf\u662f\u300c\u6578\u64da\u7684\u53ef\u8996\u5316\u8207\u5831\u8868\u529f\u80fd\u300d\uff0c\u6578\u64da\u5206\u6790\u7684\u7d42\u6975\u76ee\u6a19\u662f\u5e6b\u52a9\u5718\u968a\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\uff0c\u56e0\u6b64\u5de5\u5177\u5fc5\u9808\u80fd\u5c07\u8907\u96dc\u7684\u6578\u64da\u8f49\u5316\u70ba\u6e05\u6670\u6613\u61c2\u7684\u8996\u89ba\u5316\u5716\u8868\uff0c\u63d0\u4f9b\u8c50\u5bcc\u7684\u5716\u8868\u985e\u578b\u548c\u5831\u8868\u6a21\u677f\uff0c\u4e26\u5141\u8a31\u4f7f\u7528\u8005\u6839\u64da\u9700\u6c42\u9032\u884c\u5ba2\u88fd\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u6700\u5bb9\u6613\u88ab\u5ffd\u8996\u7684\u300c\u4f7f\u7528\u8005\u9ad4\u9a57\u300d\u4e5f\u662f\u53e6\u4e00\u500b\u91cd\u8981\u7684\u8003\u91cf\u9ede\u3002\u7406\u60f3\u7684\u5206\u6790\u5de5\u5177\u61c9\u8a72\u80fd\u6eff\u8db3\u4e0d\u540c\u5c64\u7d1a\u4f7f\u7528\u8005\u7684\u9700\u6c42\uff1a\u8b93\u6578\u64da\u5206\u6790\u5e2b\u80fd\u5920\u9032\u884c\u6df1\u5ea6\u7684\u6578\u64da\u63a2\u7d22\uff0c\u540c\u6642\u4e5f\u8981\u8b93\u7522\u54c1\u7d93\u7406\u80fd\u5920\u8f15\u9b06\u7372\u53d6\u65e5\u5e38\u6240\u9700\u7684\u5206\u6790\u5831\u8868\u3002\u5de5\u5177\u7684\u5b78\u7fd2\u66f2\u7dda\u61c9\u8a72\u8981\u5408\u7406\uff0c\u8b93\u65b0\u624b\u80fd\u5920\u5feb\u901f\u4e0a\u624b\u57fa\u790e\u529f\u80fd\uff0c\u540c\u6642\u70ba\u9032\u968e\u7528\u6236\u63d0\u4f9b\u66f4\u591a\u6df1\u5ea6\u5206\u6790\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u8da3\u7684\u662f\uff0c\u6211\u5011\u767c\u73fe\u5f88\u591a\u4f01\u696d\u5718\u968a\u5728\u9078\u64c7\u5de5\u5177\u6642\u5e38\u5e38\u9677\u5165\u4e00\u500b\u8aa4\u5340\uff1a\u904e\u5ea6\u8ffd\u6c42\u529f\u80fd\u7684\u5b8c\u6574\u6027\uff0c\u53cd\u800c\u5ffd\u7565\u4e86\u771f\u6b63\u7684\u9700\u6c42\u3002\u5c31\u50cf\u8cb7\u76f8\u6a5f\u4e00\u6a23\uff0c\u6700\u8cb4\u7684\u76f8\u6a5f\u4e0d\u4e00\u5b9a\u9069\u5408\u6bcf\u500b\u4eba\uff0c\u95dc\u9375\u662f\u8981\u9078\u64c7\u771f\u6b63\u7b26\u5408\u60a8\u4f7f\u7528\u5834\u666f\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"557\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4--1024x557.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-53206 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4--1024x557.png\" alt=\"\" class=\"wp-image-53206\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4--1024x557.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4--300x163.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4--768x418.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4--1536x835.png 1536w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/amplitude-vs-GA4-.png 1843w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Source: \u601d\u60f3\u79d1\u6280\u81ea\u7e6a<\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amplitude \u662f\u4ec0\u9ebc\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/masterconcept.ai\/zh-hant\/partners\/analytics-marketing\/amplitude\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Amplitude<\/a> \u662f\u4e00\u6b3e\u5c08\u9580\u70ba\u7522\u54c1\u5718\u968a\u8a2d\u8a08\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5b83\u7684\u6838\u5fc3\u512a\u52e2\u5728\u65bc\u6df1\u5165\u5206\u6790\u7522\u54c1\u4f7f\u7528\u884c\u70ba\u3002\u8207\u504f\u91cd\u884c\u92b7\u5206\u6790\u7684 GA4 \u4e0d\u540c\uff0cAmplitude \u66f4\u6ce8\u91cd\u7528\u6236\u884c\u70ba\u8def\u5f91\u7684\u8ffd\u8e64\u3001\u7522\u54c1\u529f\u80fd\u4f7f\u7528\u7387\u7684\u5206\u6790\uff0c\u4ee5\u53ca\u7522\u54c1\u512a\u5316\u5efa\u8b70\u7684\u63d0\u4f9b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c Amplitude \u53e6\u4e00\u500b\u8ff7\u4eba\u4e4b\u8655\u5728\u65bc\u5b83\u7684\u300c\u6578\u64da\u6c11\u4e3b\u5316\u300d\u7406\u5ff5\u3002\u5728\u8a31\u591a\u4f01\u696d\u4e2d\uff0c\u6578\u64da\u5206\u6790\u5f80\u5f80\u662f\u6578\u64da\u5718\u968a\u7684\u5c08\u5229\uff0c\u5176\u4ed6\u5718\u968a\u60f3\u8981\u7372\u5f97\u6d1e\u5bdf\u5f80\u5f80\u9700\u8981\u6392\u968a\u7b49\u5f85\u5de5\u7a0b\u5e2b\u7684\u5354\u52a9\u3002\u4f46\u5b83\u6253\u7834\u4e86\u9019\u500b\u5c40\u9762\uff0c\u5b83\u7684\u4ecb\u9762\u8a2d\u8a08\u5f97\u5982\u6b64\u76f4\u89c0\uff0c\u4ee5\u81f3\u65bc\u7522\u54c1\u7d93\u7406\u3001UI\/UX\u8a2d\u8a08\u5e2b\uff0c\u751a\u81f3\u662f\u884c\u92b7\u5718\u968a\u90fd\u80fd\u8f15\u9b06\u5730\u9032\u884c\u57fa\u790e\u5206\u6790\u3002Amplitude \u8b93\u6578\u64da\u5206\u6790\u5f9e\u300c\u5c08\u5bb6\u7684\u5c08\u5229\u300d\u8b8a\u6210\u4e86\u300c\u5718\u968a\u7684\u65e5\u5e38\u300d\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u540c\u6a23\u662f \u4f7f\u7528\u8005\u5206\u6790\u5de5\u5177 \uff0c <strong>Amplitude vs GA4 \u5169\u5927\u5de5\u5177\u7a76\u7adf\u5dee\u5728\u54ea\uff1f<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u90a3\u6211\u5011\u600e\u9ebc\u77e5\u9053\u54ea\u500b\u5de5\u5177\u66f4\u9069\u5408\u81ea\u5df1\u4f01\u696d\u7684\u9700\u6c42\u5462\uff1f\u63a5\u4e0b\u4f86\u5c07\u5e36\u5927\u5bb6\u5f9e\u4e09\u5927\u500b\u9762\u5411\uff1a\u6578\u64da\u6574\u5408\u3001\u5373\u6642\u5206\u6790\u3001\u6578\u64da\u8996\u89ba\u5316\u4f86\u4e86\u89e3 Amplitude \u548c Google Analytics 4 (GA4) \u6709\u4ec0\u9ebc\u4e0d\u540c\u4e4b\u8655\uff0c\u4ee5\u53ca\u66f4\u9069\u5408\u5728\u4ec0\u9ebc\u6a23\u7684\u5834\u666f\u4e0b\u4f7f\u7528\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u6578\u64da\u6574\u5408\u652f\u63f4\u6027<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9078\u64c7\u5206\u6790\u5de5\u5177\u6642\uff0c\u7522\u54c1\u7d93\u7406\u6216\u662f\u6578\u64da\u5206\u6790\u5e2b\u61c9\u8a72\u6700\u5e38\u88ab\u554f\u5230\u7684\u554f\u984c\u5c31\u662f\uff1a\u300c\u9019\u500b\u5de5\u5177\u80fd\u4e0d\u80fd\u6574\u5408\u6211\u5011\u6240\u6709\u7684\u6578\u64da\u4f86\u6e90\uff1f\u300d\u7562\u7adf\u73fe\u5728\u7684\u6578\u64da\u4f86\u6e90\u53ef\u8aaa\u662f\u4e94\u82b1\u516b\u9580\uff0c\u5f9e\u7db2\u7ad9\u3001APP\u3001\u5ba2\u670d\u7cfb\u7d71\u5230 CRM\uff0c\u6bcf\u500b\u7ba1\u9053\u90fd\u5728\u7522\u751f\u5927\u91cf\u7684\u7528\u6236\u6578\u64da\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9019\u65b9\u9762\uff0cAmplitude \u7684\u8868\u73fe\u5c31\u7279\u5225\u4eae\u773c\u3002\u600e\u9ebc\u8aaa\u5462\uff1f\u5047\u8a2d\u60a8\u662f\u4e00\u5bb6\u96fb\u5546\u5e73\u53f0\u7684\u7522\u54c1\u7d93\u7406\uff0c\u60a8\u60f3\u8981\u5b8c\u6574\u638c\u63e1\u7528\u6236\u5f9e\u700f\u89bd\u5e73\u53f0\u5230\u5be6\u969b\u8cfc\u8cb7\u7684\u5168\u7a0b\u9ad4\u9a57\u3002\u4f7f\u7528 Amplitude \u5c31\u53ef\u4ee5\u8f15\u9b06\u5730\u5c07\u7528\u6236\u5728\u7db2\u7ad9\u4e0a\u7684\u700f\u89bd\u884c\u70ba\u3001\u5728 APP \u4e2d\u7684\u641c\u5c0b\u7d00\u9304\uff0c\u751a\u81f3\u662f\u8207\u5ba2\u670d\u7684\u4e92\u52d5\u6b77\u53f2\u8cc7\u6599\u90fd\u4e32\u63a5\u5728\u4e00\u8d77\u3002\u5728\u884c\u92b7\u5de5\u5177\u65b9\u9762\uff0c\u5b83\u63d0\u4f9b\u8207 HubSpot\u3001Google Ads\u3001Facebook Ads \u7b49\u4e3b\u6d41\u5e73\u53f0\u7684\u76f4\u63a5\u6574\u5408\uff0c\u8b93\u5718\u968a\u80fd\u5920\u5c07\u5c07\u5ee3\u544a\u6295\u653e\u6578\u64da\u8207\u7528\u6236\u884c\u70ba\u6578\u64da\u7d50\u5408\uff0c\u5be6\u73fe\u66f4\u7cbe\u6e96\u7684\u884c\u92b7\u6548\u679c\u5206\u6790\u3002\u800c\u5728\u6578\u64da\u5009\u5132\u9818\u57df\uff0cAmplitude \u9084\u80fd\u63d0\u4f9b\u8207 Snowflake \u7b49\u5e73\u53f0\u7684\u6574\u5408\u3002\u9019\u4f7f\u4f01\u696d\u80fd\u5920\u8f15\u9b06\u5730\u5c07\u884c\u70ba\u6578\u64da\u8207\u5176\u4ed6\u696d\u52d9\u6578\u64da\u6574\u5408\u5728\u4e00\u8d77\uff0c\u5efa\u7acb\u7d71\u4e00\u7684\u6578\u64da\u8996\u5716\u3002\u540c\u6642\uff0cAmplitude \u9084\u652f\u63f4\u8207\u591a\u7a2e\u6b78\u56e0\u5206\u6790\u5de5\u5177\u7684\u6574\u5408\uff0c\u5e6b\u52a9\u4f01\u696d\u66f4\u597d\u5730\u7406\u89e3\u5404\u500b\u71df\u92b7\u6e20\u9053\u7684\u6295\u8cc7\u56de\u5831\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u4e4b\u4e0b\uff0cGA4 \u5c31\u50cf\u662f Google \u751f\u614b\u7cfb\u7684\u300c\u89aa\u5152\u5b50\u300d\u3002\u5982\u679c\u4f01\u696d\u7684\u4e3b\u8981\u884c\u92b7\u6d3b\u52d5\u90fd\u662f\u5728 Google \u9ad4\u7cfb\u4e0b\u9032\u884c\uff0c\u90a3\u9ebc\u4f7f\u7528 GA4 \u4f86\u6574\u5408\u6578\u64da\u5c31\u61c9\u8a72\u5c31\u5920\u7528\u4e86\u3002\u4e0d\u904e\uff0c\u7576\u60a8\u60f3\u8981\u6574\u5408 Google \u751f\u614b\u7cfb\u4e4b\u5916\u7684\u6578\u64da\u6642\uff0c\u53ef\u80fd\u5c31\u6703\u9047\u5230\u4e00\u4e9b\u9650\u5236\u3002\u5c0d\u65bc\u9700\u8981\u5efa\u7acb\u5b8c\u6574\u6578\u64da\u751f\u614b\u7cfb\u7d71\u7684\u4f01\u696d\u4f86\u8aaa\uff0cAmplitude \u7684\u5ee3\u6cdb\u6574\u5408\u652f\u63f4\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u9748\u6d3b\u6027\u3002<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. <strong>\u6578\u64da\u5206\u6790\u6df1\u5ea6<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u70ba\u4ec0\u9ebc\u4e0a\u9031\u63a8\u51fa\u7684\u65b0\u529f\u80fd\u4f7f\u7528\u7387\u9019\u9ebc\u4f4e\uff1f\u300d\u300c\u54ea\u4e9b\u7528\u6236\u6700\u5bb9\u6613\u6210\u70ba\u6211\u5011\u7684\u5fe0\u5be6\u5ba2\u6236\uff1f\u300d\u9019\u4e9b\u554f\u984c\u53ef\u4ee5\u8aaa\u662f\u7522\u54c1\u7d93\u7406\u6216\u6578\u64da\u5206\u6790\u5e2b\u6bcf\u5929\u5fc5\u9808\u9762\u5c0d\u7684\u9748\u9b42\u62f7\u554f\u3002\u80fd\u4e0d\u80fd\u5feb\u901f\u627e\u5230\u7b54\u6848\uff0c\u5f80\u5f80\u53d6\u6c7a\u65bc\u624b\u4e0a\u5206\u6790\u5de5\u5177\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u5728 Amplitude \u4e0a\uff0c\u60a8\u53ef\u4ee5\u8f15\u9b06\u5730\u900f\u904e\u6578\u64da\u5831\u8868\u8f15\u9b06\u56de\u7b54\u9019\u4e9b\u554f\u984c\u3002\u900f\u904e Amplitude \u7684\u591a\u7a2e\u5206\u6790\u65b9\u5f0f\uff08\u4e8b\u4ef6\u5206\u6790\u3001\u6f0f\u6597\u5206\u6790\u3001\u7559\u5b58\u5206\u6790\u3001\u7528\u6236\u65c5\u7a0b\u5206\u6790\u3001session replay\u2026\u7b49\u7b49\uff09\uff0c\u60a8\u5c31\u66f4\u80fd\u6df1\u5165\u4e86\u89e3\u9019\u4e9b\u7528\u6236\u7684\u7279\u5fb5\u548c\u4f7f\u7528\u8def\u5f91\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u54ea\u4e9b\u56e0\u7d20\u6703\u5f71\u97ff\u7528\u6236\u7684\u4f7f\u7528\u6642\u9577\uff0cAmplitude \u80fd\u5e6b\u60a8\u627e\u51fa\u95dc\u9375\u7684\u884c\u70ba\u6a21\u5f0f\u3002\u6bd4\u5982\u8aaa\uff0c\u767c\u73fe\u300c\u5728\u9996\u6b21\u4f7f\u7528\u5f8c\u4e09\u5929\u5167\u81f3\u5c11\u4f7f\u7528\u904e\u4e94\u6b21\u529f\u80fd\u300d\u7684\u7528\u6236\uff0c\u5f80\u5f80\u6703\u6210\u70ba\u9577\u671f\u7684\u6d3b\u8e8d\u7528\u6236\u3002\u9019\u7a2e\u6d1e\u5bdf\u5c0d\u7522\u54c1\u7b56\u7565\u7684\u8abf\u6574\u7279\u5225\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53cd\u89c0 GA4 \u7684\u5f37\u9805\u5728\u65bc\u63d0\u4f9b\u4e86\u4e00\u5957\u6a19\u6e96\u5316\u7684\u5206\u6790\u5831\u8868\u7cfb\u7d71\uff0c\u4e00\u6a23\u63d0\u4f9b\u57fa\u672c\u7684\u6f0f\u6597\u5206\u6790\u3001\u4e8b\u4ef6\u5206\u6790\u3001\u7528\u6236\u65c5\u7a0b\u5206\u6790\u529f\u80fd\uff0c\u4f46\u662f\u5206\u6790\u7684\u9748\u6d3b\u5ea6\u6709\u9650\uff0c\u6bd4\u8f03\u9069\u5408\u9032\u884c\u7c21\u55ae\u7684\u6d41\u91cf\u5206\u6790\u548c\u884c\u92b7\u6548\u679c\u8ffd\u8e64\u3002\u7576\u4f60\u6b63\u5728\u9032\u884c\u4e00\u5834\u4fc3\u92b7\u6d3b\u52d5\u6642\uff0cGA4 \u53ef\u4ee5\u544a\u8a34\u4f60\u73fe\u5728\u7db2\u7ad9\u4e0a\u6709\u591a\u5c11\u4eba\uff0c\u4ed6\u5011\u4f86\u81ea\u54ea\u88e1\uff0c\u6b63\u5728\u700f\u89bd\u4ec0\u9ebc\u9801\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5 Amplitude \u548c GA4 \u5728\u6578\u64da\u5373\u6642\u5206\u6790\u6027\u7684\u5dee\u7570\u5230\u5e95\u662f\u4ec0\u9ebc\uff1fAmplitude \u5b83\u80fd\u5920\u81ea\u7531\u7d44\u5408\u5404\u7a2e\u5206\u6790\u7dad\u5ea6\uff0c\u6df1\u5165\u6316\u6398\u7528\u6236\u884c\u70ba\u80cc\u5f8c\u7684\u539f\u56e0\u3002\u800c GA4 \u5247\u50cf\u662f\u4e00\u500b\u6a19\u6e96\u5316\u7684\u6578\u64da\u5100\u8868\u677f\uff0c\u63d0\u4f9b\u6e05\u6670\u4f46\u76f8\u5c0d\u56fa\u5b9a\u7684\u5206\u6790\u8996\u89d2\u3002\u56e0\u6b64\u82e5\u60a8\u7684\u5718\u968a\u9700\u8981\u6bd4\u8f03\u6df1\u5165\u5730\u53bb\u7406\u89e3\u7528\u6236\u7684\u7279\u5b9a\u884c\u70ba\uff0c\u6216\u662f\u627e\u51fa\u66f4\u660e\u78ba\u7684\u7522\u54c1\u6539\u5584\u65b9\u5411\uff0cAmplitude \u7684\u5206\u6790\u80fd\u529b\u6703\u66f4\u9069\u5408\u60a8\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. <strong>\u6578\u64da\u5b8c\u6574\u6027\u8207\u8996\u89ba\u5316<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6578\u64da\u5206\u6790\u6700\u96e3\u7684\u4e0d\u662f\u6536\u96c6\u6578\u64da\uff0c\u800c\u662f\u8b93\u5718\u968a\u90fd\u80fd\u770b\u61c2\u9019\u4e9b\u6578\u64da\u3002\u300d\u76f8\u4fe1\u9019\u53e5\u8a71\u61c9\u8a72\u9053\u51fa\u4e86\u4e0d\u5c11\u7522\u54c1\u7d93\u7406\u7684\u5fc3\u8072\u3002\u518d\u5b8c\u5584\u7684\u6578\u64da\u5206\u6790\uff0c\u5982\u679c\u7121\u6cd5\u4ee5\u76f4\u89c0\u7684\u5448\u73fe\uff0c\u6700\u7d42\u53ef\u80fd\u53ea\u6703\u8eba\u5728\u5831\u8868\u88e1\u5403\u7070\u3002Amplitude \u5728\u5716\u8868\u7e6a\u88fd\u4e0a\u5c55\u73fe\u51fa\u6975\u9ad8\u7684\u9748\u6d3b\u6027\u548c\u5275\u65b0\u6027\uff0c\u5c24\u5176\u662f\u5b83\u7684 AI \u5716\u8868\u751f\u6210\u5de5\u5177 &#8211; Ask Amplitude \u529f\u80fd\u3002\u4f7f\u7528\u8005\u53ea\u9700\u8981\u4e0b prompt 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class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/Amplitude-vs-GA4.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-53209 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/Amplitude-vs-GA4.png\" alt=\"\" class=\"wp-image-53209\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/Amplitude-vs-GA4.png 960w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/Amplitude-vs-GA4-300x169.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2022\/05\/Amplitude-vs-GA4-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Source: \u601d\u60f3\u79d1\u6280\u81ea\u7e6a<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7d50\u8ad6\uff1a\u70ba\u4ec0\u9ebc Amplitude \u662f\u60a8\u6700\u4f73\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\u9078\u64c7\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0d\u7522\u54c1\u7d93\u7406\u800c\u8a00\uff0cAmplitude 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