{"id":52556,"date":"2024-11-26T10:17:01","date_gmt":"2024-11-26T02:17:01","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=52556"},"modified":"2025-01-15T16:10:27","modified_gmt":"2025-01-15T08:10:27","slug":"understand-the-enterprise-data-map-e-commerce-saas-media-b2b-data-map-analysis","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/understand-the-enterprise-data-map-e-commerce-saas-media-b2b-data-map-analysis\/","title":{"rendered":"\u3010Mr. PM X \u601d\u60f3\u79d1\u6280\u3011\u4e00\u5f35\u5716\u770b\u61c2\u6578\u64da \uff1a\u96fb\u5546\u3001SaaS\u3001\u5a92\u9ad4\u3001B2B \u7684 \u4f01\u696d\u6578\u64da\u5730\u5716 \u89e3\u6790"},"content":{"rendered":"<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-\">\u96fb\u5546 \u4f01\u696d\u6578\u64da\u5730\u5716 \uff1a\u89e3\u6790\u96f6\u552e\u71df\u6536\u7d50\u69cb<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-saas\">SaaS \u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\uff1a\u8a02\u95b1\u578b\u71df\u6536\u6a21\u5f0f\u89e3\u6790<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-\">\u5a92\u9ad4\u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\uff1a\u5ee3\u544a\u71df\u6536\u6a21\u5f0f\u5256\u6790<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-b2b-inbound-marketing\">B2B \u4f01\u696d\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\uff1a\u900f\u904e inbound marketing \u7684\u7372\u5ba2\u6a21\u5f0f\u89e3\u6790<\/a><ul><\/ul><\/li><\/ul><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\" style=\"background-color:#f1f1f1\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1.jpg\" alt=\"\" class=\"wp-image-37921 lazyload\" style=\"width:250px\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1001\" height=\"1024\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1.jpg\" alt=\"\" class=\"wp-image-37921\" style=\"width:250px\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1.jpg 1001w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1-293x300.jpg 293w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1-768x786.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:10px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>\u7279\u9080\u4f5c\u8005\uff1a Mr. PM (\u66fe\u53cb\u5fd7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. PM \u662f\u4e00\u4f4d\u8cc7\u6df1\u7684\u7522\u54c1\u8207\u589e\u9577\u9867\u554f,\u64c1\u6709\u8c50\u5bcc\u7684\u7522\u54c1\u4f01\u5283\u3001\u7522\u54c1\u589e\u9577\u3001\u6578\u64da\u5206\u6790\u4ee5\u53ca\u5efa\u69cb\u6578\u64da\u9a45\u52d5\u7684\u654f\u6377\u7522\u54c1\u5718\u968a\u7b49\u65b9\u9762\u7684\u5c08\u696d\u7d93\u9a57\u3002 <a href=\"https:\/\/mrpm.cc\/?page_id=1003\" target=\"_blank\" rel=\"noopener\">>>> \u500b\u4eba\u5c08\u6b04<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"height:14px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-943fad18\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6578\u4f4d\u5316\u6642\u4ee3\uff0c\u8a31\u591a\u4f01\u696d\u64c1\u6709\u9f90\u5927\u7684\u6578\u64da\u8cc7\u6599\uff0c\u537b\u5f80\u5f80\u9677\u5165\u300c\u6578\u64da\u8ff7\u9727\u300d\u4e2d\u3002\u5728\u6025\u8457\u4f7f\u7528 <a href=\"https:\/\/masterconcept.ai\/zh-hant\/partners\/analytics-marketing\/amplitude\/\" title=\"Amplitude\">Amplitude<\/a>\u3001<a href=\"https:\/\/masterconcept.ai\/zh-hant\/partners\/analytics-marketing\/mparticle\/\" target=\"_blank\" rel=\"noopener\" title=\"Mparticle\">mParticle<\/a> \u7b49\u5c08\u696d\u5206\u6790\u5de5\u5177\u4e4b\u524d\uff0c\u4f60\u662f\u5426\u60f3\u904e\uff1a\u70ba\u4ec0\u9ebc\u8981\u8ffd\u8e64\u9019\u4e9b\u6578\u64da\uff1f\u4e0d\u540c\u6578\u64da\u4e4b\u9593\u5b58\u5728\u8457\u4ec0\u9ebc\u6a23\u7684\u95dc\u806f\u6027\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u6211\u5011\u9700\u8981\u300c \u4f01\u696d\u6578\u64da\u5730\u5716 \u300d\u2014\u2014\u4e00\u500b\u80fd\u5920\u6e05\u6670\u5448\u73fe\u6578\u64da\u8108\u7d61\u8207\u56e0\u679c\u95dc\u4fc2\u7684\u7b56\u7565\u5de5\u5177\u3002\u7121\u8ad6\u662f\u96fb\u5546\u5e73\u53f0\u7684\u8a02\u55ae\u8f49\u63db\uff0cSaaS \u7522\u54c1\u7684\u7528\u6236\u7559\u5b58\uff0c\u9084\u662f B2B \u4f01\u696d\u7684\u92b7\u552e\u6f0f\u6597\uff0c\u6bcf\u500b\u6578\u64da\u90fd\u4e0d\u662f\u5b64\u7acb\u5b58\u5728\u7684\uff0c\u800c\u662f\u69cb\u6210\u4f01\u696d\u6210\u9577\u7684\u91cd\u8981\u62fc\u5716\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6587\u5c07\u5e36\u4f60\u6df1\u5165\u89e3\u6790\u56db\u7a2e\u4e0d\u540c\u5546\u696d\u6a21\u5f0f\u7684\u6578\u64da\u5730\u5716\uff0c\u5f9e\u96f6\u552e\u96fb\u5546\u5230\u4f01\u696d\u670d\u52d9\uff0c\u5e6b\u52a9\u4f60\u5efa\u7acb\u6578\u64da\u5206\u6790\u7684\u5168\u5c40\u601d\u7dad\uff0c\u627e\u51fa\u771f\u6b63\u7684\u696d\u52d9\u6210\u9577\u95dc\u9375\u3002\u900f\u904e\u7406\u89e3\u6578\u64da\u4e4b\u9593\u7684\u9023\u52d5\u95dc\u4fc2\uff0c\u4f60\u5c07\u80fd\u66f4\u6709\u6548\u5730\u898f\u5283\u7b56\u7565\uff0c\u505a\u51fa\u66f4\u7cbe\u6e96\u7684\u5546\u696d\u6c7a\u7b56\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u5f9e\u55ae\u9ede\u5230\u5168\u5c40\u7684\u601d\u7dad\u8f49\u8b8a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9047\u5230\u6578\u64da\u4e0d\u77e5\u9053\u5f9e\u4f55\u4e0b\u624b\u55ce\uff1f\u9019\u7a2e\u56f0\u5883\u6700\u5927\u7684\u539f\u56e0\uff0c\u5c31\u662f\u4f86\u81ea\u65bc\u4f60\u662f\u55ae\u9ede\u770b\u6578\u64da\uff0c\u800c\u4e0d\u662f\u628a\u6578\u64da\u4e32\u8d77\u4f86\u770b\u3002\u4ec0\u9ebc\u662f\u628a\u6578\u64da\u4e32\u8d77\u4f86\u770b\uff0c\u5c31\u662f\u4e86\u89e3\u4e0d\u540c\u6578\u5b57\u4e4b\u9593\u7684\u56e0\u679c\u95dc\u4fc2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8b6c\u5982\u8aaa\uff1a\u8a02\u55ae\u6578\u548c\u5ba2\u55ae\u50f9\u53ef\u4ee5\u76f8\u4e58\uff0c\u9019\u6a23\u5c31\u662f\u71df\u6536\u3002\u4ed8\u8cbb\u6d41\u91cf + \u641c\u5c0b\u6d41\u91cf\u518d\u52a0\u4e0a\u5176\u4ed6\u6d41\u91cf\uff0c\u5c31\u662f\u6574\u9ad4\u6d41\u91cf\u3002\u82e5\u5ba2\u6236\u8cfc\u8cb7\u7684\u5546\u54c1\u6578\u589e\u52a0\u4e86\uff0c\u5ba2\u55ae\u50f9\u4e5f\u6709\u6a5f\u6703\u4e0a\u5347\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u82e5\u7528\u5716\u4f86\u8868\u793a\u6578\u64da\u9593\u7684\u56e0\u679c\u95dc\u4fc2\uff0c\u9019\u5c31\u662f\u6240\u8b02\u7684\u6578\u64da\u5730\u5716\u3002\u4e0b\u9762\uff0c\u6211\u5011\u5c07\u6703\u63d0\u4f9b\u56db\u500b\u7bc4\u4f8b\uff08\u96fb\u5546\u3001\u8a02\u95b1\u3001\u5a92\u9ad4\u3001B2B\uff09\uff0c\u8b93\u5927\u5bb6\u4e86\u89e3\u4e0d\u540c\u696d\u7a2e\u4e4b\u9593\uff0c\u5728\u6578\u64da\u5730\u5716\u4e0a\u6709\u4f55\u5dee\u7570\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u96fb\u5546 \u4f01\u696d\u6578\u64da\u5730\u5716 \uff1a\u89e3\u6790\u96f6\u552e\u71df\u6536\u7d50\u69cb<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u5546\u6578\u64da\u5730\u5716\uff0c\u5927\u6982\u6709\u5e7e\u500b\u6700\u91cd\u8981\u7684\u9762\u5411\uff0c\u5546\u54c1\u3001\u5b98\u7db2\u548c\u5176\u4ed6\u901a\u8def\u3002\u4e0b\u5716\u662f\u4e00\u500b\u5f88\u5178\u578b\u7684\u54c1\u724c\u96fb\u5546\u6578\u64da\u5730\u5716\u7bc4\u4f8b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3itpdm7LPefhQlGtOr5SnkMOPtUCi3b7ra_8NqUG8dxvZ4qfs6MFe1VR2FLSkf4g7SfF33vOkiOgb9Uil4JkvQnFGczCHddo22F6ZdxGpgIVhsP3UHDiItNY68QraM3C6ZjzaqQ?key=41aJ3x1xEo2VIWv2z0f1NTZW\" class=\"lazyload\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86\u96fb\u5546 \u4f01\u696d\u6578\u64da\u5730\u5716\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3itpdm7LPefhQlGtOr5SnkMOPtUCi3b7ra_8NqUG8dxvZ4qfs6MFe1VR2FLSkf4g7SfF33vOkiOgb9Uil4JkvQnFGczCHddo22F6ZdxGpgIVhsP3UHDiItNY68QraM3C6ZjzaqQ?key=41aJ3x1xEo2VIWv2z0f1NTZW\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86\u96fb\u5546 \u4f01\u696d\u6578\u64da\u5730\u5716\"><\/noscript><figcaption class=\"wp-element-caption\">Source: Mr. PM \u81ea\u884c\u7e6a\u5716<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u5148\u628a\u516c\u53f8\u71df\u6536\u62c6\u89e3\u70ba\u5b98\u7db2\u71df\u6536\u548c\u5176\u4ed6\u901a\u8def\u71df\u6536\uff0c\u5047\u8a2d\u73fe\u5728\u516c\u53f8\u53ea\u6709\u8766\u76ae\uff0c\u6240\u4ee5\u6211\u5011\u62c6\u89e3\u6210\u4e09\u584a\uff1a\u5b98\u7db2\u65b0\u5ba2\u71df\u6536\u3001\u5b98\u7db2\u6703\u54e1\u71df\u6536\u3001\u8766\u76ae\u71df\u6536\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u5b98\u7db2\u65b0\u5ba2\u71df\u6536<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u6211\u5011\u53ef\u4ee5\u4e00\u5c64\u4e00\u5c64\u5f80\u4e0b\u62c6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b98\u7db2\u65b0\u5ba2\u71df\u6536 = \u65b0\u6703\u54e1\u6578 x \u65b0\u6703\u54e1\u8cfc\u8cb7\u7387 x \u7b2c\u4e00\u6b21\u8cfc\u8cb7\u7684\u5ba2\u55ae\u50f9\u3002<\/li>\n\n\n\n<li>\u65b0\u6703\u54e1\u6578 = \u8a2a\u5ba2 x \u8a3b\u518a\u7387\u3002<\/li>\n\n\n\n<li>\u8a2a\u5ba2 = \u4ed8\u8cbb\u6d41\u91cf + \u81ea\u7136\u6d41\u91cf + \u5176\u4ed6\u6d41\u91cf(\u672c\u7bc4\u4f8b\u4e2d\u662f\u7570\u696d\u5408\u4f5c\u6d41\u91cf)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u5b98\u7db2\u6703\u54e1\u71df\u6536<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u53ef\u4ee5\u4e00\u5c64\u4e00\u5c64\u5f80\u4e0b\u62c6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b98\u7db2\u6703\u54e1\u71df\u6536 = \u6d88\u8cbb\u6703\u54e1\u6578 x \u6703\u54e1\u5ba2\u55ae\u50f9 x \u6703\u54e1\u6d88\u8cbb\u983b\u7387<\/li>\n\n\n\n<li>\u6d88\u8cbb\u6703\u54e1\u6578 = \u6709\u6548\u6703\u54e1\u6578 x \u6703\u54e1\u8f49\u63db\u7387<\/li>\n\n\n\n<li>\u6709\u6548\u6703\u54e1\u6578 = \u4e0a\u4e00\u671f\u6709\u6548\u6703\u54e1\u6578 + \u65b0\u6703\u54e1\u6578<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8766\u76ae\u71df\u6536\uff0c\u56e0\u70ba\u6bcf\u500b\u901a\u8def\u6709\u6bcf\u500b\u4e0d\u540c\u901a\u8def\u7684\u6578\u64da\uff0c\u6240\u4ee5\u9019\u908a\u5c31\u4e0d\u7d30\u90e8\u62c6\u89e3\u3002\u6700\u5f8c\u4f86\u770b\u6700\u7279\u5225\u7684\u9ec3\u8272\u5340\u584a\uff0c\u4e5f\u5c31\u662f\u96f6\u552e\u7684\u547d\u8108\u4e4b\u4e00\uff1a\u300c\u5546\u54c1\u6578\u300d\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u5546\u54c1\u6578\u64da\u7684\u91cd\u8981\u6027<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u6703\u6240\u6709\u7684\u5546\u54c1\u90fd\u662f\u6709\u610f\u7fa9\u7684\uff0c\u6240\u4ee5\u6211\u9019\u908a\u653e\u4e86\u4e00\u500b\u300c\u6709\u6548\u5546\u54c1\u6578\u300d\u7684\u6578\u64da\uff0c\u6240\u8b02\u7684\u6709\u6548\u5546\u54c1\uff0c\u4f60\u53ef\u4ee5\u60f3\u6210\u6709\u4eba\u8cb7\u3001\u8ce3\u4e86\u6703\u8cfa\u5230\u5408\u7406\u5229\u6f64\uff0c\u6211\u5011\u4e5f\u6709\u5145\u8db3\u5eab\u5b58\u7684\u5546\u54c1\uff0c\u5176\u9818\u5148\u6307\u6a19\u5c31\u662f\u300c\u6709\u5eab\u5b58\u7684\u5546\u54c1\u700f\u89bd\u6578\u300d\uff0c\u610f\u601d\u5c31\u662f\u6709\u8a2a\u5ba2\u770b\uff0c\u6211\u5011\u4e5f\u6709\u5eab\u5b58\u7684\u5546\u54c1\u6578\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u540c\u968e\u6bb5\u7684\u96fb\u5546\uff0c\u91cd\u9ede\u53ef\u80fd\u4e0d\u540c\uff0c\u525b\u8d77\u6b65\u7684\u96fb\u5546\uff0c\u65b0\u5ba2\u71df\u6536\u6bd4\u8f03\u91cd\u8981\uff0c\u751a\u81f3\u9084\u6703\u770b\u8766\u76ae\u4f86\u7684\u8cb7\u5bb6\uff0c\u5f8c\u4f86\u6703\u4e0d\u6703\u5728\u5b98\u7db2\u8b8a\u6210\u65b0\u5ba2\u3002\u800c\u5df2\u7d93\u662f\u6210\u719f\u7684\u96fb\u5546\uff0c\u6703\u54e1\u71df\u6536\u4e5f\u8a31\u5c31\u662f\u91cd\u9ede\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u6548\u5546\u54c1\u6578\uff0c\u5c0d\u96fb\u5546\u4f86\u8aaa\u4e00\u76f4\u90fd\u662f\u6700\u91cd\u8981\u7684\uff0c\u6709\u7af6\u722d\u529b\u7684\u3001\u7368\u7279\u7684\u4e14\u6709\u9700\u6c42\u7684\u5546\u54c1\uff0c\u5c0d\u96fb\u5546\u4f86\u8aaa\u624d\u662f\u6700\u6839\u672c\u7684\u555f\u52d5\u9ede\uff0c\u4f60\u4e5f\u53ef\u4ee5\u900f\u904e\u6578\u64da\u5730\u5716\u770b\u5230\uff0c\u6709\u6548\u5546\u54c1\u6578\u6703\u76f4\u63a5\u5f71\u97ff\u8766\u76ae\u71df\u6536\u3001\u5b98\u7db2\u65b0\u5ba2\u71df\u6536\u548c\u5b98\u7db2\u6703\u54e1\u71df\u6536\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u900f\u904e\u9019\u6a23\u7684\u96fb\u5546\u6578\u64da\u5730\u5716\uff0c\u4f60\u5c31\u53ef\u4ee5\u66f4\u5bb9\u6613\u7684\u9032\u884c\u505a\u300c\u6578\u64da\u5206\u6790\u300d\u3001\u300c\u5c55\u958b\u5e74\u5ea6\u898f\u5283\u300d\u548c\u300c\u627e\u5230\u69d3\u687f\u89e3\u300d\uff0c\u9032\u884c\u65b9\u5f0f\u53ef\u53c3\u8003\u300c\u6578\u64da\u5730\u5716EBOOK\u300d\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-saas\"><strong>SaaS \u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\uff1a\u8a02\u95b1\u578b\u71df\u6536\u6a21\u5f0f\u89e3\u6790<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SaaS\uff0c\u6216\u662f\u4ee5\u8a02\u95b1\u70ba\u71df\u6536\u4e3b\u8ef8\u7684\u6578\u64da\u5730\u5716\uff0c\u5927\u6982\u6709\u5e7e\u500b\u6700\u91cd\u8981\u7684\u9762\u5411\uff0c\u4ed8\u8cbb\u6703\u54e1\u6578\u3001NDR (Net Dollar Retention Rate) \u548c ARPPU (Average Revenue Per Paying User)\u3002\u4e0b\u5716\u662f\u4e00\u500b\u5f88\u5178\u578b\u7684 SaaS \u7522\u54c1\u6578\u64da\u5730\u5716\u7bc4\u4f8b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcAxjTFLVbCPEO32oE_Qo5RWpr53Ze-CDa8JNgOrxZR6a4COwaiQ5313uhjws1SRZYY6lATGvhsi2vEId6iu4-BNJUxjIVNP0VSB26qByvgWmAoconIbV2FYM6V5sWmXW6vKRH2?key=41aJ3x1xEo2VIWv2z0f1NTZW\" class=\"lazyload\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86SaaS \u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcAxjTFLVbCPEO32oE_Qo5RWpr53Ze-CDa8JNgOrxZR6a4COwaiQ5313uhjws1SRZYY6lATGvhsi2vEId6iu4-BNJUxjIVNP0VSB26qByvgWmAoconIbV2FYM6V5sWmXW6vKRH2?key=41aJ3x1xEo2VIWv2z0f1NTZW\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86SaaS \u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\"><\/noscript><figcaption class=\"wp-element-caption\">Source: Mr. PM \u81ea\u884c\u7e6a\u5716<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-arppu\"><strong>\u4ed8\u8cbb\u6703\u54e1\u6578\u8207 ARPPU \u7684\u95dc\u4fc2<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u4ed8\u8cbb\u6703\u54e1\u6578\u548c ARPPU (Average Revenue Per Paying User)\uff0c\u9019\u5169\u500b\u76f8\u4e58\u5c31\u69cb\u6210\u71df\u6536\uff0c\u90a3\u70ba\u4f55\u9084\u6709 NDR (Net Dollar Retention Rate) \u9019\u500b\u9805\u76ee\u5462\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NDR \u7684\u6982\u5ff5\u5c31\u662f\u300c\u820a\u7528\u6236\u4ed8\u7d66\u4f60\u7684\u9322\uff0c\u6709\u6c92\u6709\u96a8\u8457\u6642\u9593\u904e\u53bb\uff0c\u8d8a\u4ed8\u8d8a\u591a\u300d\uff0c\u70ba\u4f55\u820a\u7528\u6236\u6703\u8d8a\u4ed8\u8d8a\u591a\u5462\uff1f\u90a3\u662f\u56e0\u70ba\u4ed6\u7684\u7528\u91cf\u8d8a\u4f86\u8d8a\u591a\uff0c\u6216\u8005\u662f\u5f9e\u9280\u8cea\u6703\u54e1\uff0c\u5347\u7d1a\u5230\u91d1\u8cea\u6703\u54e1\uff0c\u4ed8\u66f4\u9ad8\u7684\u8cbb\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62ff\u4e00\u4e9b\u77fd\u8c37\u77e5\u540d\u516c\u53f8\u7684 NDR \u6578\u5b57\u7d66\u5927\u5bb6\u53c3\u8003\uff0cSlack \u904e\u5f80\u6709\u9054\u5230 130% \u4ee5\u4e0a\uff0c\u4e5f\u5c31\u662f\u820a\u5ba2\u6236\u6bcf\u5e74\u90fd\u6703\u591a\u4ed8 30% \u7d66 Slack\uff1bFigma \u9019\u500b\u6578\u5b57\u9ad8\u9054 150%\uff0c\u4e5f\u5c31\u662f\u820a\u5ba2\u6236\u5e73\u5747\u6bcf\u5e74\u6703\u591a\u4ed8 50% \u7d66 Figma\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6236\u6578\u8d8a\u4f86\u8d8a\u591a\uff0c\u7528\u6236\u9032\u4f86\u5f8c\u4ed8\u7684\u9322\u4e5f\u8d8a\u4f86\u8d8a\u591a\uff0c\u9019\u6a23\u7684\u71df\u6536\u589e\u9577\u901f\u5ea6\uff0c\u5c31\u6703\u6709\u52a0\u4e58\u6548\u679c\uff0c\u589e\u9577\u8fc5\u731b\uff0c\u9019\u4e5f\u5c31\u662f NDR \u6211\u6703\u628a\u4ed6\u5217\u6210\u662f\u5f71\u97ff\u71df\u6536\u7684\u91cd\u8981\u56e0\u5b50\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-ndr\"><strong>NDR<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u8a08\u7b97\u516c\u5f0f\u662f (\u5347\u7d1a\u7387 -\u964d\u7d1a\u7387 +\u7e8c\u7d04\u7387)\uff0c\u6240\u4ee5\u6211\u5011\u53ef\u4ee5\u5f80\u4e0b\u62c6\u6210\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5347\u7d1a\u6bd4\u7387<\/li>\n\n\n\n<li>\u964d\u7d1a\u6bd4\u7387<\/li>\n\n\n\n<li>\u7e8c\u7d04\u7387<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u4ed8\u8cbb\u6703\u54e1\u6578<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u6211\u5011\u53ef\u4ee5\u4e00\u5c64\u4e00\u5c64\u5f80\u4e0b\u62c6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ed8\u8cbb\u6703\u54e1\u6578 = \u65b0\u6703\u54e1\u6578 + \u9996\u6b21\u7e8c\u7d04\u6703\u54e1\u6578 + \u9023\u7e8c\u7e8c\u7d04\u6703\u54e1\u6578<\/strong>\u3002\u9019\u6a23\u62c6\u7684\u539f\u56e0\u662f\uff0c\u901a\u5e38\u4ed8\u8cbb\u8a02\u95b1\u7684\u6703\u54e1\uff0c\u5728\u525b\u958b\u59cb\u8a02\u95b1\u7684\u6642\u5019\u662f\u6700\u4e0d\u7a69\u5b9a\u7684\uff0c\u6240\u4ee5\u901a\u5e38\u90fd\u6703\u55ae\u7368\u62c9\u51fa\u4f86\u770b\u3002<\/li>\n\n\n\n<li>\u65b0\u4ed8\u8cbb\u6703\u54e1\u6578 = \u6d3b\u8e8d\u514d\u8cbb\u6703\u54e1\u6578 x \u4ed8\u8cbb\u8f49\u5316\u7387\u3002<\/li>\n\n\n\n<li>\u6d3b\u8e8d\u514d\u8cbb\u6703\u54e1\u6578 = \u8a3b\u518a\u6703\u54e1\u6578 x \u7559\u5b58\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">ARPPU\uff0c\u9019\u6bd4\u8f03\u55ae\u7d14\uff0c\u56e0\u70ba\u6bcf\u7a2e\u6703\u54e1\u7b49\u7d1a\u91d1\u984d\u4e0d\u540c\uff0c\u6211\u5011\u53ef\u4ee5\u6309\u7167\u6703\u54e1\u7b49\u7d1a\u5207\uff0c\u5728\u9019\u500b\u7bc4\u4f8b\u5c31\u53ea\u6709\u5169\u7a2e\u6703\u54e1\u7b49\u7d1a\uff0c\u90a3\u5c31\u662f\u300c\u91d1\u8cea\u6703\u54e1\u300d\u548c\u300c\u9280\u8cea\u6703\u54e1\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u908a\u9084\u53e6\u5916\u63d0\u9192\u5927\u5bb6\uff0c\u56e0\u70ba\u8a02\u95b1\u578b\u7684\u7522\u54c1\uff0c\u6211\u81ea\u5df1\u7d93\u9a57\u662f\u4e09\u4e0d\u4e94\u6642\u90fd\u6703\u63a8\u4fc3\u92b7\u6848\uff0c\u6bcf\u500b\u4fc3\u92b7\u6848\u61c9\u8a72\u8981\u5206\u5225\u8ffd\u8e64\u5176\u8a3b\u518a\u7528\u6236\u6578\u3001\u7559\u5b58\u7387\u3001\u4ed8\u8cbb\u8f49\u5316\u7387\u3001ARPPU\u3001NDR\u2026\u7b49\uff0c\u4f9d\u7167\u6bcf\u500b\u4fc3\u6848\u7528\u6236\u7684\u751f\u547d\u9031\u671f\uff0c\u89c0\u5bdf\u6bcf\u500b\u76f8\u95dc\u6307\u6a19\u7684\u8b8a\u5316\uff0c\u4e26\u4e14\u76e1\u91cf\u628a\u4fc3\u6848\u548c\u4e00\u822c\u6c92\u4fc3\u6848\u7684\u6642\u5019\uff0c\u6578\u64da\u62c6\u958b\u4f86\u770b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9019\u908a\u4e5f\u63d0\u9192\u4e00\u4e0b\uff0c\u82e5\u516c\u53f8\u6709\u591a\u500b SaaS \u6216\u8a02\u95b1\u7522\u54c1\uff0c\u61c9\u8a72\u8981\u6709\u5c6c\u65bc\u5404\u81ea\u7684\u6578\u64da\u5730\u5716\uff0c\u7368\u7acb\u770b\u5f85\u3002\u900f\u904e\u9019\u6a23\u7684\u6578\u64da\u5730\u5716\uff0c\u4f60\u5c31\u53ef\u4ee5\u66f4\u5bb9\u6613\u7684\u9032\u884c\u505a\u7522\u54c1\u7684\u300c\u6578\u64da\u5206\u6790\u300d\u3001\u300c\u5c55\u958b\u5e74\u5ea6\u898f\u5283\u300d\u548c\u300c\u627e\u5230\u69d3\u687f\u89e3\u300d\uff0c\u9032\u884c\u65b9\u5f0f\u53ef\u53c3\u8003\u300c\u6578\u64da\u5730\u5716EBOOK\u300d\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u5a92\u9ad4\u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\uff1a\u5ee3\u544a\u71df\u6536\u6a21\u5f0f\u5256\u6790<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5a92\u9ad4\u6578\u64da\u5730\u5716\uff0c\u82e5\u662f\u4ee5\u5ee3\u544a\u70ba\u71df\u6536\u4e3b\u8ef8\u7684\u8a71\uff0cPV (pageview) \u53ef\u4ee5\u8aaa\u662f\u6700\u91cd\u8981\u7684\u6307\u6a19\u4e86\uff0c\u6211\u5011\u628a\u5b83\u653e\u5728\u6700\u4e0a\u9762\uff0c\u7136\u5f8c\u82e5\u662f\u5927\u4e00\u9ede\u7684\u5a92\u9ad4\u516c\u53f8\uff0c\u901a\u5e38\u90fd\u6703\u6709 APP \u548c WEB\uff0c\u6211\u5011\u53ef\u4ee5\u628a\u5169\u8005\u500b PV \u62c6\u958b\u4f86\u770b\u3002\u4e0b\u5716\u662f\u4e00\u500b\u5f88\u5178\u578b\u7684\u5a92\u9ad4\u7522\u54c1\u6578\u64da\u5730\u5716\u7bc4\u4f8b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeQTgk1sX5nJ04oTDeFAl4XHxVVuxbNljfQpXsj2z_pstYOd2fA9_wOUVAI75T7xCeHqEmE9wLGM-BEIb7I1jjDWXgzth-rDJ-uHotcA6-wLhxGgdFY2IYb0SbVycpipXi__wFuNg?key=41aJ3x1xEo2VIWv2z0f1NTZW\" class=\"lazyload\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86\u5a92\u9ad4\u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeQTgk1sX5nJ04oTDeFAl4XHxVVuxbNljfQpXsj2z_pstYOd2fA9_wOUVAI75T7xCeHqEmE9wLGM-BEIb7I1jjDWXgzth-rDJ-uHotcA6-wLhxGgdFY2IYb0SbVycpipXi__wFuNg?key=41aJ3x1xEo2VIWv2z0f1NTZW\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86\u5a92\u9ad4\u7522\u54c1\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\"><\/noscript><figcaption class=\"wp-element-caption\">Source: Mr. PM \u81ea\u884c\u7e6a\u88fd<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-web-pv\"><strong>WEB PV<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u6211\u5011\u53ef\u4ee5\u4e00\u5c64\u4e00\u5c64\u5f80\u4e0b\u62c6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WEB PV = \u4e0d\u91cd\u8907\u8a2a\u5ba2\u6578 x PV per User\u3002<\/li>\n\n\n\n<li>\u4e0d\u91cd\u8907\u8a2a\u5ba2\u6578 = \u6703\u54e1\u8a2a\u5ba2\u6578 + \u975e\u6703\u54e1\u8a2a\u5ba2\u6578\u3002<\/li>\n\n\n\n<li>\u6703\u54e1\u8a2a\u5ba2\u6578 = \u6709\u6548\u6703\u54e1\u6578 x \u6703\u54e1\u56de\u8a2a\u7387\u3002<\/li>\n\n\n\n<li>\u975e\u6703\u54e1\u8a2a\u5ba2\u6578 = SEO \u6d41\u91cf + \u793e\u4ea4\u5a92\u9ad4\u6d41\u91cf + \u5176\u4ed6\u6d41\u91cf(\u672c\u7bc4\u4f8b\u4e2d\u662f\u7570\u696d\u5408\u4f5c\u6d41\u91cf)\u3002<\/li>\n\n\n\n<li>\u800c\u300c\u975e\u6703\u54e1\u8a2a\u5ba2\u6578\u300d\u548c\u300c\u8a3b\u518a\u7387\u300d\uff0c\u548c\u6709\u6548\u6703\u54e1\u6578\u662f\u6b63\u76f8\u95dc\u7684\u95dc\u4fc2\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-app-pv\"><strong>APP PV<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u4e5f\u662f\u53ef\u4e00\u5c64\u4e00\u5c64\u5f80\u4e0b\u62c6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>APP PV = \u6d3b\u8e8d\u7528\u6236\u6578 x PV per User x \u9020\u8a2a\u983b\u7387\u3002<\/li>\n\n\n\n<li>\u6d3b\u8e8d\u7528\u6236\u6578 = \u4e0b\u8f09\u6578 x \u7559\u5b58\u7387\u3002<\/li>\n\n\n\n<li>\u4e0b\u8f09\u6578 = WEB \u4e0d\u91cd\u8907\u8a2a\u5ba2\u6578 x WEB \u4e0b\u8f09\u8f49\u5316\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5a92\u9ad4\u7684\u6578\u64da\u5730\u5716\uff0c\u6c92\u6709\u76f4\u63a5\u7528\u71df\u6536\u4f5c\u70ba\u6700\u7d42\u6307\u6a19\u7684\u539f\u56e0\u662f\uff0c\u56e0\u70ba\u5c0d\u5a92\u9ad4\u4f86\u8aaa\uff0c\u76f4\u5ba2\u7684\u5ee3\u544a\u71df\u6536\u624d\u662f\u6536\u5165\u5927\u5b97\uff0c\u9019\u4e00\u584a\u6703\u56e0\u70ba\u5ba2\u6236\u985e\u578b\u3001\u5ee3\u544a\u578b\u614b\u3001\u76ee\u6a19\u5ba2\u7fa4\u5951\u5408\u5ea6&#8230;\u7b49\u539f\u56e0\u5f71\u97ff\u6536\u5165\u7684\u9ad8\u4f4e\uff0c\u6240\u4ee5\u5728\u5a92\u9ad4\u7684\u6578\u64da\u5730\u5716\u4e0a\uff0c\u55ae\u7368\u7684\u5c07 PV \u62c9\u51fa\u4f86\u770b\uff0c\u5728\u300c\u6578\u64da\u5206\u6790\u300d\u3001\u300c\u5c55\u958b\u5e74\u5ea6\u898f\u5283\u300d\u548c\u300c\u627e\u5230\u69d3\u687f\u89e3\u300d\uff0c\u6703\u8f03\u5bb9\u6613\u9032\u884c\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u7a69\u5b9a\u8207\u4e0d\u7a69\u5b9a\u6d41\u91cf\u7684\u7ba1\u7406\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u822c\u5c31\u7d93\u9a57\u4e0a\u4f86\u8aaa\uff0cAPP \u7684\u7528\u6236\u90fd\u6703\u6bd4\u8f03\u5fe0\u8aa0\uff0c\u6bd4\u8f03\u5e38\u56de\u4f86\u9020\u8a2a\uff0c\u5c0d\u7e3d\u7684 PV \u8ca2\u737b\u8f03\u70ba\u7a69\u5b9a\u3002\u800c WEB PV\uff0c\u5c24\u5176\u662f\u975e\u6703\u54e1\u7684\u90e8\u5206\uff0c\u6ce2\u52d5\u901a\u5e38\u90fd\u5f88\u5287\u70c8\uff0c\u6709\u6253\u4e2d\u7684\u8a71\uff0c\u6d41\u91cf\u6703\u7206\u885d\uff0c\u6c92\u6253\u4e2d\u7684\u8a71\uff0c\u6d41\u91cf\u5c31\u6703\u666e\u666e\u901a\u901a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u5728\u6578\u64da\u5730\u5716\u7684\u62c6\u89e3\u4e0a\uff0c\u6211\u5011\u6703\u7fd2\u6163\u628a\u7a69\u5b9a\u7684\u548c\u4e0d\u7a69\u5b9a\u7684\u5206\u62c6\u958b\u4f86\uff0c\u7136\u5f8c\u60f3\u8fa6\u6cd5\u5728\u7a69\u5b9a\u7684\u90e8\u5206\u9010\u6b65\u512a\u5316\uff0c\u7136\u5f8c\u5728\u4e0d\u7a69\u5b9a\u7684\u5730\u65b9\uff0c\u627e\u6a5f\u6703\u548c\u7834\u53e3\uff0c\u56e0\u70ba\u505a\u6cd5\u4e0d\u540c\uff0c\u6240\u4ee5\u6578\u64da\u4e0a\u4e5f\u6703\u5206\u958b\u4f86\u770b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u900f\u904e\u9019\u6a23\u7684\u5a92\u9ad4\u6578\u64da\u5730\u5716\uff0c\u4f60\u5c31\u53ef\u4ee5\u66f4\u5bb9\u6613\u7684\u9032\u884c\u505a\u300c\u6578\u64da\u5206\u6790\u300d\u3001\u300c\u5c55\u958b\u5e74\u5ea6\u898f\u5283\u300d\u548c\u300c\u627e\u5230\u69d3\u687f\u89e3\u300d\uff0c\u9032\u884c\u65b9\u5f0f\u53ef\u53c3\u8003\u300c\u6578\u64da\u5730\u5716EBOOK\u300d\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-b2b-inbound-marketing\"><strong>B2B \u4f01\u696d\u7684 \u4f01\u696d\u6578\u64da\u5730\u5716\uff1a\u900f\u904e inbound marketing \u7684\u7372\u5ba2\u6a21\u5f0f\u89e3\u6790<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u7684\u6578\u64da\u5730\u5716\uff0c\u4f60\u53ef\u4ee5\u7c21\u55ae\u7684\u62c6\u6210\u65b0\u5ba2\u71df\u6536\u548c\u820a\u5ba2\u71df\u6536\u3002\u4e0b\u5716\u662f\u4e00\u500b\u6bcf\u5e74\u7e8c\u7d04\u578b\u7684 B2B \u4f01\u696d\u6578\u64da\u5730\u5716\u7bc4\u4f8b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyQXuSNid9aklShqcIBFq75N1doy4B3AIoA4nF3D6c-ZbDPYJA4ABfR9se75sl5AfXuA2ABbsx8-EmRDt-75ys0wIIk64UpFDLzAOmn-EHaPX64mqw7-bHncQ5yxZK7wU_ywcoFg?key=41aJ3x1xEo2VIWv2z0f1NTZW\" class=\"lazyload\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86 B2B \u4f01\u696d\u6578\u64da\u5730\u5716\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyQXuSNid9aklShqcIBFq75N1doy4B3AIoA4nF3D6c-ZbDPYJA4ABfR9se75sl5AfXuA2ABbsx8-EmRDt-75ys0wIIk64UpFDLzAOmn-EHaPX64mqw7-bHncQ5yxZK7wU_ywcoFg?key=41aJ3x1xEo2VIWv2z0f1NTZW\" alt=\"Mr. PM \u6574\u7406\u51fa\u4e86 B2B \u4f01\u696d\u6578\u64da\u5730\u5716\"><\/noscript><figcaption class=\"wp-element-caption\">Source: Mr. PM \u81ea\u884c\u7e6a\u88fd<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u65b0\u5ba2\u71df\u6536<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u53ef\u4ee5\u5f80\u4e0b\u62c6<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u5ba2\u71df\u6536 = Sales Opportunity \u6578\u91cf x \u6210\u4ea4\u7387 x APRRU<\/li>\n\n\n\n<li>Sales Opportunity \u6578\u91cf\uff0c\u548c SQL (Sales Qualified Lead) \u6578\u91cf\u8207 PQL (Product Qualified Lead) \u6578\u91cf\uff0c\u6709\u6b63\u76f8\u95dc\u7684\u95dc\u4fc2<\/li>\n\n\n\n<li>SQL \u6578\u91cf = MQL (Marketing Qualified Lead) x \u8f49\u5316\u7387<\/li>\n\n\n\n<li>MQL \u6578\u91cf = \u540d\u55ae\u6578\u91cf x \u540d\u55ae\u5408\u683c\u7387<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-\"><strong>\u820a\u5ba2\u71df\u6536<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u500b\u516c\u53f8\u62c6\u6cd5\u4e0d\u540c\uff0c\u9019\u500b\u7bc4\u4f8b\u6211\u5011\u7c21\u55ae\u62c6\u6210\u300c\u5927\u578b\u5ba2\u6236\u300d\u548c\u300c\u4e2d\u5c0f\u578b\u5ba2\u6236\u300d\uff0c\u5f80\u4e0b\u62c6\u7684\u8a71\u5c31\u662f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5927\u578b\u5ba2\u6236\u71df\u6536 = \u5927\u578b\u5ba2\u6236\u6578 x \u7e8c\u7d04\u7387 x ARPPU<\/li>\n\n\n\n<li>\u4e2d\u5c0f\u578b\u5ba2\u6236\u71df\u6536 = \u4e2d\u5c0f\u578b\u5ba2\u6236\u6578 x \u7e8c\u7d04\u7387 x ARPPU<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u7684\u7522\u54c1\uff0c\u5f88\u6709\u53ef\u80fd\u4f60\u90fd\u6536\u96c6\u4e0d\u5230\u300c\u884c\u70ba\u9762\u300d\u7684\u6578\u64da\uff0c\u8af8\u5982\uff1a\u5ba2\u6236\u6bcf\u500b\u6708\u7528\u5e7e\u6b21\u3001\u6bcf\u6b21\u7528\u591a\u4e45\u3001\u7528\u4e86\u4ec0\u9ebc\u529f\u80fd&#8230;\u7b49\u7b49\uff0c\u6240\u4ee5\u5728\u770b\u6578\u64da\u7684\u6642\u5019\uff0c\u90fd\u6703\u504f\u5411\u4ea4\u6613\u9762\u7684\u6578\u64da\u5c45\u591a\uff0c\u5982\uff1aARPPU\u3001\u7e8c\u7d04\u7387&#8230;\u7b49\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-leads\"><strong>\u4e0d\u540c Leads \u8f49\u63db\u6f0f\u6597\u7684\u6578\u64da\u5206\u6790<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u65b0\u5ba2\u7684\u6578\u64da\u5730\u5716\u62c6\u89e3\uff0c\u5176\u5be6\u5c31\u662f\u9075\u5faa\u8457\u696d\u52d9\u92b7\u552e\u6d41\u7a0b\uff0c\u5f9e\u6536\u96c6\u540d\u55ae\uff0c\u7136\u5f8c\u5f9e\u4e2d\u7be9\u9078\u51fa Marketing Qualified Lead\uff0c\u7136\u5f8c\u90e8\u5206\u6703\u8f49\u6210 Sales Qualified Lead\uff0c\u5728 Sales \u53bb\u63a5\u89f8\u5f8c\uff0c\u5c31\u6703\u8b8a\u6210 Sales Opportunity\uff0c\u6700\u5f8c\u6210\u4ea4\u7522\u751f\u71df\u6536\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PQL (Product Qualified Lead) \u548c\u65b0\u5ba2\u71df\u6536\u7684\u95dc\u4fc2\u662f\u4ec0\u9ebc\u5462\uff1f\u6211\u8209\u500b\u4f8b\u5b50\uff1a\u50cf\u662f\u5f88\u591a\u4f01\u696d\u7528\u7684\u901a\u8a0a\u8edf\u9ad4\uff0c10 \u500b\u4eba\u7528\u662f\u514d\u8cbb\u7684\uff0c\u4f46\u7b2c 11 \u500b\u4eba\u8981\u4f7f\u7528\uff0c\u90a3\u5c31\u8981\u6536\u8cbb\u3002<\/p>\n\n\n\n<p 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