{"id":37910,"date":"2024-03-29T10:33:10","date_gmt":"2024-03-29T02:33:10","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=37910"},"modified":"2025-06-14T12:51:03","modified_gmt":"2025-06-14T04:51:03","slug":"ultilize-amplitude-comapss-activation-metric-part-1","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/ultilize-amplitude-comapss-activation-metric-part-1\/","title":{"rendered":"\u3010Mr. PM X \u601d\u60f3\u79d1\u6280\u3011\u6d3b\u7528 Amplitude Compass \u529f\u80fd\uff0c\u5b9a\u7fa9\u7522\u54c1 Activation \u6307\u6a19 ~ Part 1"},"content":{"rendered":"\n<div class=\"wp-block-group has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\" style=\"background-color:#f1f1f1\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1001\" height=\"1024\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-37921 lazyload\" style=\"width:250px\" \/><noscript><img decoding=\"async\" width=\"1001\" height=\"1024\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1.jpg\" alt=\"\" class=\"wp-image-37921\" style=\"width:250px\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1.jpg 1001w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1-293x300.jpg 293w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2024\/03\/20413949_10154657601632190_8141422750193274870_o-1001x1024-1-768x786.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:10px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>\u7279\u9080\u4f5c\u8005\uff1a Mr. PM (\u66fe\u53cb\u5fd7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. PM \u662f\u4e00\u4f4d\u8cc7\u6df1\u7684\u7522\u54c1\u8207\u589e\u9577\u9867\u554f,\u64c1\u6709\u8c50\u5bcc\u7684\u7522\u54c1\u4f01\u5283\u3001\u7522\u54c1\u589e\u9577\u3001\u6578\u64da\u5206\u6790\u4ee5\u53ca\u5efa\u69cb\u6578\u64da\u9a45\u52d5\u7684\u654f\u6377\u7522\u54c1\u5718\u968a\u7b49\u65b9\u9762\u7684\u5c08\u696d\u7d93\u9a57\u3002 <a href=\"https:\/\/mrpm.cc\/?page_id=1003\" target=\"_blank\" rel=\"noopener\">&gt;&#8221;&gt;\u500b\u4eba\u5c08\u6b04&gt;&gt;<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"height:14px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-943fad18\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u505a\u7522\u54c1\u7684\u4eba\uff0c\u5c0d AARRR \u61c9\u8a72\u90fd\u662f\u7405\u7405\u4e0a\u53e3\uff0c\u5c0d\u65bc Acqusition\u3001Retention\u3001Referral\u3001Revenune\uff0c\u7c21\u55ae\u53bb Google \u4e00\u4e0b\u61c9\u8a72\u90fd\u53ef\u4ee5\u627e\u5230\u8a31\u591a\u76f8\u95dc\u6587\u7ae0\u3002\u4f46 Activation \u537b\u4e0d\u7136\uff0c\u660e\u660e\u662f\u4e94\u500b\u8981\u653e\u5728\u4e00\u8d77\u8003\u616e\uff0c\u90fd\u4e00\u6a23\u91cd\u8981\uff0c\u4f46 Activation \u5f88\u660e\u986f\u8a0e\u8ad6\u7684\u4eba\u5c31\u5f88\u5c11\u4e86\u5f88\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46 Activation \u662f\u4ecb\u65bc Acquisition \u548c Retention \u4e4b\u9593\uff0c\u662f\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\uff0c\u751a\u81f3\u53ef\u4ee5\u8aaa\uff0c\u4f60 Activation \u505a\u4e0d\u597d\uff0cAcquistion \u548c Retention \u5c31\u4e0d\u53ef\u80fd\u597d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u628a Activation \u505a\u597d\uff0c\u6211\u5011\u8981\u5148\u8a8d\u8b58 Activation \u662f\u4ec0\u9ebc\uff0c\u4ee5\u53ca\u5982\u4f55\u8a02\u7acb\u5b83\u7684\u6307\u6a19\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f Activation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u5148\u5f9e Activation \u7684\u5b9a\u7fa9\u51fa\u767c\uff0c\u6211\u89ba\u5f97\u6700\u68d2\u7684 Activation \u7684\u5b9a\u7fa9\uff0c\u5c31\u662f\u6240\u8b02\u7684\u300cA-ha Moment\u300d\uff0c\u5c31\u662f\u7576\u4f60\u60f3\u901a\u6216\u770b\u61c2\u67d0\u4ef6\u4e8b\uff0c\u5634\u5df4\u4e0d\u7d93\u610f\u767c\u51fa\u7684\u300c\u554a\u54c8\uff5e\u300d\u7684\u6642\u523b\uff0c\u4e2d\u6587\u901a\u5e38\u6703\u7ffb\u8b6f\u6210\u300c\u9813\u609f\u6642\u523b\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7522\u54c1\u7684 A-Ha moment \u5c31\u662f\u7528\u6236\u7522\u751f\u51fa\u300c\u554a\uff5e\u9019\u500b\u5f88\u597d\u7528\u300d\u7684\u60f3\u6cd5\uff0c\u7528\u6236\u771f\u771f\u5207\u5207\u4e86\u89e3\u4e26\u611f\u53d7\u5230\u7522\u54c1\u7684\u7528\u6cd5\u548c\u597d\u8655\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Activation \u7684\u91cf\u5316\u5b9a\u7fa9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u77e5\u9053Activation.\u7684\u8cea\u5316\u5b9a\u7fa9\u5f8c\uff0c\u9084\u662f\u9700\u8981\u7d66\u4ed6\u4e00\u500b\u91cf\u5316\u7684\u5b9a\u7fa9\uff0c\u56e0\u70ba\u5728\u5be6\u52d9\u7684\u64cd\u4f5c\u4e2d\uff0c\u91cf\u5316\u7684\u5b9a\u7fa9\u624d\u80fd\u771f\u6b63\u5c0d\u7522\u54c1\u8fed\u4ee3\u7522\u751f\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u9019\u500b\u5169\u8a71\u5b9a\u7fa9\u51fa\u4f86\u5f8c\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u8861\u91cf\u81ea\u5df1 Activation \u505a\u7684\u597d\u4e0d\u597d\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u5728\u8fed\u4ee3\u7684\u904e\u7a0b\u4e2d\uff0c\u5c31\u53ef\u4ee5\u76ef\u8457\u9019\u500b\u6307\u6a19\uff0c\u7136\u5f8c\u4e00\u76f4\u66f4\u65b0\u7522\u54c1\uff0c\u5c0d Activation \u9032\u884c\u6539\u5584\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc Activation \u7684\u6b77\u53f2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ac7\u5230 Activation\uff0c\u5c31\u4e0d\u5f97\u4e0d\u8b1b\u5230 Twitter \u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u6982\u662f2008,2009\u6642\u5019\u7684 Twitter\uff0c\u90a3\u6642\u5019 Twitter \u525b\u525b\u8208\u8d77\uff0c\u4e5f\u9084\u883b\u591a\u4eba\u5f88\u71b1\u8877\u4f7f\u7528\uff0c\u6211\u81ea\u5df1\u4e5f\u958b\u4e86\u4e00\u500b\u5e33\u865f\uff0c\u525b\u8a3b\u518a\u597d\u5e33\u865f\u5bc6\u78bc\u5f8c\uff0c\u767b\u5165 Twitter\uff0c\u5c31\u6703\u770b\u5230\u6295\u5f71\u7247\u4e2d\u7684\u756b\u9762\uff1a<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/LIwGbeuN1KFnGHFCHTc892irCPTnyP572AGrlfApG1mt-R1zkM1fqAhODQK_m3AFH8rLT98wgQZEAZVw8a8IE6FrEDQj_tsfMgErUSSqCBG6UxYbmx_b6rZWMur1nx6YD_2lp_-lu06wQvkVNAccEX8\" width=\"415\" height=\"279\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"279\" src=\"https:\/\/lh7-us.googleusercontent.com\/LIwGbeuN1KFnGHFCHTc892irCPTnyP572AGrlfApG1mt-R1zkM1fqAhODQK_m3AFH8rLT98wgQZEAZVw8a8IE6FrEDQj_tsfMgErUSSqCBG6UxYbmx_b6rZWMur1nx6YD_2lp_-lu06wQvkVNAccEX8\"><\/noscript><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u7a7a\u767d\uff0c\u7136\u5f8c\u4e0a\u9762\u6709\u4e00\u884c\u5b57\u662f\u300cWhat\u2019s happening\uff1f\u300d\u6211\u770b\u5230\u9019\u884c\u5b57\uff0c\u6211\u5fc3\u88e1\u7684\u611f\u60f3\u4e5f\u662f\u300cWhat\u2019s happening\u300d\uff0c\u610f\u601d\u5c31\u662f\u300c\u767c\u751f\u4e86\u4ec0\u9ebc\u4e8b\uff0c\u6211\u5b8c\u5168\u4e0d\u77e5\u9053\u600e\u9ebc\u4f7f\u7528\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiwtter \u7684\u9ad8\u5c64\u7576\u6642\u5f88\u597d\u5947\uff0c\u70ba\u4f55\u6709\u5f88\u591a\u4eba\u5f88\u71b1\u8877 Twitter\uff0c\u4f46\u537b\u6709\u4e9b\u4eba\u9023\u4e00\u500b\u79ae\u62dc\u90fd\u6490\u4e0d\u4e0b\u53bb\uff0c\u9019\u662f\u7232\u4ec0\u9ebc\u5462\uff1f\u662f\u56e0\u70ba\u6211\u5011\u7684\u7522\u54c1\u53ea\u80fd\u6eff\u8db3\u7279\u5b9a\u7528\u6236\u9700\u6c42\u55ce\uff1f\u9084\u662f\u6709\u5225\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u82e5\u56de\u5230\u90a3\u500b\u5e74\u4ee3\uff0c\u6211\u81ea\u5df1\u53ef\u80fd\u6703\u505a\u500b\u554f\u5377\u8abf\u67e5\uff0c\u4e86\u89e3\u4e00\u4e0b\u9019\u4e9b\u8a3b\u518a\u5f8c\u90fd\u6c92\u4f7f\u7528\u7684\u4eba\uff0c\u5c0d Twitter \u662f\u4ec0\u9ebc\u611f\u60f3\uff0c\u6709\u4ec0\u9ebc\u5efa\u8b70\uff0c\u770b\u6cd5\u662f\u4ec0\u9ebc\u3002\u6211\u60f3\u4fe1\uff0c\u5927\u90e8\u5206\u7684\u4eba\u7684\u76f4\u89ba\u4e5f\u90fd\u662f\u9019\u9ebc\u505a\u624d\u5c0d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46 Twitter \u53cd\u5176\u9053\u800c\u884c\uff0c\u4ed6\u53bb\u5206\u6790\u4e86\uff0c\u90a3\u4e9b\u7559\u4e0b\u4f86\u7684\u4eba\uff0c\u548c\u6c92\u7559\u4e0b\u4f86\u7684\u4eba\u6bd4\u8f03\uff0c\u5728 Twitter \u7684\u4f7f\u7528\u884c\u70ba\u4e0a\u6709\u4f55\u5dee\u7570\u3002\u4e5f\u56e0\u6b64\u767c\u73fe\u4e86\u4e00\u500b\u5f88\u91cd\u8981\u7684\u767c\u73fe\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u572830\u5929\u5167 follow 30\u500b\u4eba\u7684\u7528\u6236\uff0c\uff0c\u56de\u8a2a\u7387\u6703\u6bd4\u6c92\u505a\u5230\u7684\u7528\u6236\uff0c\u9ad8\u51fa\u8a31\u591a\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u500b\u767c\u73fe\u5176\u5be6\u4e0d\u96e3\u7406\u89e3\uff0c\u56e0\u70ba Twitter \u5c31\u662f\u8981 follow \u4eba\u554a\uff0c\u4e0d\u7136\u9032\u53bb\u5c31\u6703\u5f88\u7121\u804a\uff0c\u65b0\u9032\u7528\u6236\u82e5\u4e00\u958b\u59cb follow \u4e0d\u5230\u4e00\u5b9a\u7684\u6578\u91cf\uff0c\u90a3\u4e00\u5b9a\u5c31\u6703\u89ba\u5f97 Twitter \u7121\u804a\uff0c\u5c31\u4e0d\u6703\u518d\u56de\u8a2a\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u9019\u500b\u6578\u64da\u6d1e\u898b\uff0c\u5e36\u4f86\u4e86\u4e00\u500b\u597d\u8655\uff0c\u5c31\u662f\u53ef\u4ee5\u51dd\u805a\u5718\u968a\u529b\u91cf\uff0c\u60f3\u76e1\u8fa6\u6cd5\u5c31\u662f\u8981\u8b93\u7528\u6236\u300c30\u5929\u5167 follow 30\u500b\u4eba\u300d\uff0c\u5728\u9019\u500b\u908f\u8f2f\u4e4b\u4e0b\uff0cTwitter \u505a\u4e86\u8a31\u591a\u53cd\u5e38\u8b58\u7684\u7522\u54c1\u8a2d\u8a08\uff0c\u5305\u542b\u4e86\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u62c9\u9577\u8a3b\u518a\u6d41\u7a0b\uff0c\u5728\u8a3b\u518a\u6d41\u7a0b\u4e2d\u9593\uff0c\u8981\u4f60\u9078\u64c7\u8208\u8da3\u548c\u611f\u8208\u8da3\u7684\u5c0d\u8c61\u4f86 follow\uff0c\u9078\u5b8c\u5f8c\u624d\u8b93\u4f60\u9032\u5165 Twitter 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