{"id":30098,"date":"2023-05-22T16:48:20","date_gmt":"2023-05-22T08:48:20","guid":{"rendered":"https:\/\/masterconcept.ai\/?p=30098"},"modified":"2024-08-02T17:52:33","modified_gmt":"2024-08-02T09:52:33","slug":"2023-app-marketing-push-five-major-marketing-trends-analysis","status":"publish","type":"post","link":"https:\/\/masterconcept.ai\/zh-hant\/blog\/2023-app-marketing-push-five-major-marketing-trends-analysis\/","title":{"rendered":"2023 App \u884c\u92b7\u63a8\u64ad\u4e94\u5927\u884c\u92b7\u8da8\u52e2\u5206\u6790"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u6d88\u8cbb\u8005\u4f7f\u7528\u7fd2\u6163\u8207\u504f\u597d\u7684\u6539\u8b8a\uff0c\u6211\u5011\u8d8a\u4f86\u8d8a\u50be\u5411\u65bc\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u82b1\u8cbb\u5927\u91cf\u6642\u9593\u5728\u7db2\u8def\u4e0a\u700f\u89bd\u65b0\u8cc7\u8a0a\u548c\u6d88\u8cbb\u8cfc\u7269\uff0c\u5c24\u5176\u662f\u900f\u904e app \u548c\u7db2\u9801\u3002\u7136\u800c\uff0c\u9019\u4e5f\u5e36\u4f86\u4e86\u4e00\u500b\u6311\u6230\uff0c\u5373\u73fe\u4eca\u662f\u500b\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\uff0c\u6d88\u8cbb\u8005\u5c0d\u6bcf\u4e00\u500b\u5167\u5bb9\u548c\u8cc7\u8a0a\u7684\u6ce8\u610f\u529b\u975e\u5e38\u6709\u9650\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u4f01\u696d\u5011\u958b\u59cb\u5c08\u6ce8\u65bc\u500b\u4eba\u5316\u7684\u7cbe\u6e96\u884c\u92b7\uff0c\u4ee5\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u8207\u5927\u5bb6\u5206\u4eab 2023 \u5e74\u6700\u65b0\u7684 app \u884c\u52d5\u88dd\u7f6e\u884c\u92b7\u63a8\u64ad\u767c\u5c55\u8da8\u52e2\u3002\u85c9\u7531\u63a2\u8a0e\u9019\u4e9b\u8da8\u52e2\uff0c\u6211\u5011\u5e0c\u671b\u80fd\u5920\u63d0\u4f9b\u6709\u95dc\u5982\u4f55\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u6578\u4f4d\u74b0\u5883\u4e2d\u812b\u7a4e\u800c\u51fa\u7684\u5bf6\u8cb4\u6d1e\u5bdf\u529b\u3002\u8b93\u6211\u5011\u4e00\u540c\u63a2\u7d22\u672a\u4f86\u7684\u884c\u92b7\u9810\u6e2c\uff0c\u4e26\u4e86\u89e3\u5982\u4f55\u904b\u7528\u9019\u4e9b\u8da8\u52e2\u4f86\u63d0\u5347\u4f01\u696d\u7684\u884c\u92b7\u6548\u679c\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8da8\u52e2\u4e00\uff1a\u624b\u6a5f\u7528\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u5c07\u6301\u7e8c\u4e0a\u5347<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u4f86\uff0c\u7528\u6236\u7372\u53d6\u8b8a\u5f97\u65e5\u76ca\u5177\u6709\u6311\u6230\u6027\u548c\u6602\u8cb4\uff0c\u9019\u5df2\u6210\u70ba\u773e\u6240\u5468\u77e5\u7684\u4e8b\u5be6\u3002\u96a8\u8457\u7af6\u722d\u7684\u6fc0\u70c8\u52a0\u5287\u548c\u96b1\u79c1\u898f\u7bc4\u7684\u8b8a\u66f4\uff0c\u9019\u4e00\u8da8\u52e2\u9810\u8a08\u5c07\u6301\u7e8c\u5ef6\u7e8c\u81f3 2023 \u5e74\u4ee5\u5f8c\u3002\u5118\u7ba1\u75ab\u60c5\u671f\u9593\uff0c\u6578\u4f4d\u61c9\u7528\u7684\u5834\u666f\u8d8a\u4f86\u8d8a\u591a\uff0c\u751a\u81f3\u67d0\u4e9b\u884c\u696d\u7684\u7528\u6236\u7372\u53d6\u6210\u672c\u66ab\u6642\u964d\u4f4e\uff0c\u4f46\u9019\u4e9b\u8da8\u52e2\u4e26\u672a\u6301\u7e8c\u592a\u4e45\u3002\u96a8\u8457\u860b\u679c\u516c\u53f8\u63a8\u51fa\u65b0\u7684\u96b1\u79c1\u898f\u7bc4\u548c\u61c9\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6\uff08ATT\uff09\u653f\u7b56\uff0c\u91dd\u5c0d\u5ee3\u6cdb\u53d7\u773e\u7684\u6578\u4f4d\u884c\u92b7\u6d3b\u52d5\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u7121\u6548\u3002\u9019\u4f7f\u5f97\u4f01\u696d\u9700\u8981\u66f4\u52a0\u7cbe\u6e96\u5730\u904b\u7528\u8cc7\u6e90\uff0c\u63a1\u53d6\u66f4\u6709\u91dd\u5c0d\u6027\u7684\u7372\u5ba2\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u8f49\u63db\u6548\u7387\u548c\u6210\u679c\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"500\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1024x500.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-30099 lazyload\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1024x500.png\" alt=\"\" class=\"wp-image-30099\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1024x500.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-300x147.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-768x375.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1536x751.png 1536w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image.png 1858w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">OneSignal, <a href=\"https:\/\/onesignal.com\/blog\/how-to-get-permissions-for-apples-app-tracking-transparency\/\" target=\"_blank\" rel=\"noopener\" title=\"Personalized pus notification\">\u500b\u4eba\u5316\u8a0a\u606f\u63a8\u64ad<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8da8\u52e2\u4e8c\uff1a\u7528\u6236\u7372\u53d6\u9810\u7b97\u5c07\u9032\u884c\u91cd\u65b0\u914d\u7f6e\u53ca\u8abf\u6574<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u9762\u81e8\u7d93\u6fdf\u4e0d\u7a69\u5b9a\u3001\u901a\u8ca8\u81a8\u8139\u548c\u7d93\u6fdf\u8870\u9000\uff0c\u4f01\u696d\u6703\u958b\u59cb\u7a4d\u6975\u63a7\u5236\u8b8a\u52d5\u6027\u652f\u51fa\uff08\uff1f\uff09\uff0c\u9019\u5c07\u76f4\u63a5\u5730\u5c0d\u884c\u92b7\u9810\u7b97\u7522\u751f\u5f71\u97ff\uff0c\u800c\u6b64\u8da8\u52e2\u9810\u8a08\u5c07\u5728 2023 \u5e74\u8da8\u65bc\u7a69\u5b9a\u3002\u9762\u5c0d\u9019\u7a2e\u60c5\u6cc1\uff0c\u4f01\u696d\u88ab\u8feb\u91cd\u65b0\u5be9\u8996\u884c\u92b7\u652f\u51fa\uff0c\u5c07\u8cc7\u6e90\u91cd\u65b0\u5206\u914d\uff0c\u63d0\u5347\u7528\u6236\u4fdd\u7559\u7387\u8207\u589e\u52a0\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09\u5c07\u6210\u70ba\u65b0\u7684\u91cd\u9ede\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"535\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1-1024x535.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-30102 lazyload\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1-1024x535.png\" alt=\"\" class=\"wp-image-30102\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1-1024x535.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1-300x157.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1-768x401.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1-1536x803.png 1536w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-1.png 1732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">OneSignal, <a href=\"https:\/\/onesignal.com\/blog\/easy-strategies-to-increase-app-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\u6703\u54e1\u4e92\u52d5\u9ad4\u9a57\">\u6703\u54e1\u4e92\u52d5\u9ad4\u9a57<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8da8\u52e2\u4e09\uff1a\u6295\u8cc7\u65bc\u7528\u6236\u7559\u5b58\u7684 App \u5c07\u8d85\u8d8a\u90a3\u4e9b\u4e0d\u6295\u8cc7\u7684<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u7af6\u722d\u65e5\u76ca\u6fc0\u70c8\uff0c\u6d88\u8cbb\u8005\u8cfc\u8cb7\u529b\u7684\u7e2e\u6e1b\uff0c\u4f01\u696d\u5fc5\u9808\u7a4d\u6975\u63a2\u5c0b\u63d0\u5347\u4fdd\u7559\u7387\u7684\u6a5f\u6703\u3002\u5c0d\u65bc App \u79fb\u52d5\u61c9\u7528\u7a0b\u5f0f\u800c\u8a00\uff0c\u9019\u610f\u5473\u8457\u5728\u95dc\u9375\u7684\u7528\u6236\u65c5\u7a0b\u968e\u6bb5\u5fc5\u9808\u66f4\u7d30\u5206\u5730\u63a8\u64ad\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u63d0\u5347\u61c9\u7528\u7a0b\u5f0f\u9ad4\u9a57\uff0c\u57f9\u990a\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff0c\u964d\u4f4e\u5ba2\u6236\u6d41\u5931\u7387\u4e26\u4fc3\u9032\u8f49\u63db\u3002\u70ba\u4e86\u5728\u5927\u898f\u6a21\u7bc4\u570d\u5167\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\uff0c\u61c9\u7528\u7a0b\u5f0f\u9700\u8981\u6709\u6548\u8ffd\u8e64\u7528\u6236\u7684\u5373\u6642\u884c\u70ba\uff0c\u4e26\u904b\u7528\u9019\u4e9b\u6578\u64da\uff0c\u6709\u610f\u7fa9\u5730\u500b\u6027\u5316\u7528\u6236\u9ad4\u9a57\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2-1024x575.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-30105 lazyload\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2-1024x575.png\" alt=\"\" class=\"wp-image-30105\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2-1024x575.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2-300x169.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2-768x431.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2-1536x863.png 1536w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-2.png 1780w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">OneSignal, <a href=\"https:\/\/onesignal.com\/blog\/using-data-tags-to-target-and-personalize-customer-messaging-campaigns\/\" target=\"_blank\" rel=\"noopener\" title=\"\u7528\u6236\u4e92\u52d5\u65c5\u7a0b\">\u7528\u6236\u4e92\u52d5\u65c5\u7a0b<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8da8\u52e2\u56db\uff1a\u52d5\u614b\u6d3b\u52d5\u5c07\u6703\u6301\u7e8c\u589e\u52a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u860b\u679c\u63a8\u51fa\u4e86\u4ee4\u4eba\u632f\u596e\u7684\u65b0 iOS \u529f\u80fd\uff1a\u52d5\u614b\u6d3b\u52d5 (Live Activities)\u3002\u9019\u4e9b\u4e92\u52d5\u5f0f\u63a8\u64ad\u901a\u77e5\u4f7f\u5f97 iOS \u61c9\u7528\u7a0b\u5f0f\u958b\u767c\u4eba\u54e1\u3001\u884c\u92b7\u4eba\u54e1\u548c\u7522\u54c1\u5718\u968a\u80fd\u5920\u900f\u904e\u4f7f\u7528\u8005\u7684\u9396\u5b9a\u87a2\u5e55\uff0c\u5728\u9577\u9054\u516b\u5c0f\u6642\u7684\u6642\u9593\u5167\u63d0\u4f9b\u52d5\u614b\u7684\u5373\u6642\u66f4\u65b0\u3002\u9019\u9805\u529f\u80fd\u7684\u76ee\u7684\u662f\u70ba\u4e86\u5728\u52d5\u614b\u6d3b\u52d5\u4e2d\u63d0\u4f9b\u5373\u6642\u7684\u8cc7\u6599\u548c\u8a0a\u606f\uff0c\u5305\u62ec\u9ad4\u80b2\u6bd4\u5206\u3001\u4ea4\u8ca8\u72c0\u614b\u548c\u5176\u4ed6\u4ea4\u6613\u66f4\u65b0\u3002\u5982\u679c\u4e00\u500b\u61c9\u7528\u7a0b\u5f0f\u80fd\u5920\u8b93\u63a8\u64ad\u5c0d\u4f7f\u7528\u8005\u4f86\u8aaa\u66f4\u6709\u7528\u7684\u901a\u77e5\uff0c\u4f7f\u7528\u8005\u4e5f\u5c31\u66f4\u6709\u53ef\u80fd\u63d0\u4f9b\u54c1\u724c\u984d\u5916\u7684\u6b0a\u9650\u4f86\u505a\u66f4\u591a\u7684\u4e92\u52d5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52d5\u614b\u6d3b\u52d5\u9084\u80fd\u5920\u4ee5\u73fe\u4ee3\u4e14\u5275\u65b0\u7684\u65b9\u5f0f\u91cd\u65b0\u8a6e\u91cb\u548c\u5b9a\u4f4d\u63a8\u64ad\u901a\u77e5\uff0c\u63d0\u4f9b\u66f4\u76f4\u63a5\u7684\u8207\u6d88\u8cbb\u8005\u9023\u63a5\u7684\u9014\u5f91\uff0c\u66f4\u7b26\u5408\u73fe\u4ee3\u4f7f\u7528\u8005\u7684\u504f\u597d\u548c\u671f\u671b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" data-src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3-1024x548.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-30108 lazyload\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3-1024x548.png\" alt=\"\" class=\"wp-image-30108\" srcset=\"https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3-1024x548.png 1024w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3-300x161.png 300w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3-768x411.png 768w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3-1536x822.png 1536w, https:\/\/masterconcept.ai\/wp-content\/uploads\/2023\/05\/image-3.png 1700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">OneSignal, <a href=\"https:\/\/onesignal.com\/blog\/using-ios-16-live-activities\/\" target=\"_blank\" rel=\"noopener\" title=\"\u5373\u6642\u6d3b\u52d5\u8a0a\u606f\u63a8\u64ad\">\u5373\u6642\u52d5\u614b\u6d3b\u52d5\u8a0a\u606f\u63a8\u64ad<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8da8\u52e2\u4e94\uff1a\u7522\u54c1\u8207\u884c\u92b7\u5718\u968a\u5c07\u8da8\u5411\u6574\u5408\uff0c\u5f7c\u6b64\u9593\u7684\u9694\u95a1\u5c07\u6e1b\u5c11<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u84572023\u5e74\u7684\u5230\u4f86\uff0c\u884c\u92b7\u4eba\u54e1\u5c07\u9762\u81e8\u5c0b\u627e\u5275\u65b0\u65b9\u5f0f\u4e26\u5145\u5206\u5229\u7528\u6210\u529f\u7684\u91cd\u8981\u6027\u3002\u56de\u9867\u4e0d\u4e45\u7684\u904e\u53bb\uff0c\u5927\u591a\u6578\u884c\u92b7\u5718\u968a\u5c08\u6ce8\u65bc\u7372\u53d6\u65b0\u7528\u6236\uff0c\u800c\u7522\u54c1\u5718\u968a\u5247\u8ca0\u8cac\u5f8c\u7e8c\u5de5\u4f5c\u3002\u7136\u800c\uff0c\u73fe\u5728\u6211\u5011\u660e\u78ba\u5730\u770b\u5230\uff0c\u90a3\u4e9b\u6574\u5408\u884c\u92b7\u548c\u7522\u54c1\u5718\u968a\u4ee5\u53ca\u76f8\u95dc\u7b56\u7565\u7684\u516c\u53f8\u80fd\u5920\u5be6\u73fe\u66f4\u5927\u4e14\u66f4\u53ef\u6301\u7e8c\u7684\u6295\u8cc7\u56de\u5831\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u6574\u5408\u5e36\u4f86\u7684\u5b8c\u6574\u6578\u64da\u5c07\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u4ed6\u5011\u7684\u53d7\u773e\uff0c\u4e26\u5728\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u65b9\u9762\u512a\u5148\u8003\u616e\u54c1\u8cea\u800c\u975e\u6578\u91cf\u3002\u4e86\u89e3\u53d7\u773e\u7684\u9700\u6c42\u3001\u559c\u597d\u548c\u671f\u671b\uff0c\u6709\u52a9\u65bc\u6253\u9020\u66f4\u5177\u50f9\u503c\u548c\u500b\u6027\u5316\u7684\u884c\u92b7\u7b56\u7565\uff0c\u5f9e\u800c\u63d0\u9ad8\u8f49\u63db\u7387\u548c\u7528\u6236\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8de8\u90e8\u9580\u7684\u5408\u4f5c\u4e0d\u50c5\u80fd\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u6d1e\u5bdf\uff0c\u9084\u80fd\u8b93\u884c\u92b7\u548c\u7522\u54c1\u5718\u968a\u5145\u5206\u5229\u7528\u7528\u6236\u65c5\u7a0b\u4e2d\u73fe\u6709\u7684\u6a5f\u6703\u3002\u901a\u904e\u5171\u4eab\u8cc7\u6e90\u3001\u77e5\u8b58\u548c\u5c08\u696d\u6280\u80fd\uff0c\u5169\u500b\u5718\u968a\u80fd\u66f4\u597d\u5730\u5354\u540c\u5408\u4f5c\uff0c\u63d0\u5347\u7522\u54c1\u9ad4\u9a57\u3001\u512a\u5316\u884c\u92b7\u7b56\u7565\u4e26\u5171\u540c\u958b\u5275\u984d\u5916\u7684\u6536\u5165\u4f86\u6e90\u3002\u5728\u9019\u7a2e\u5354\u4f5c\u74b0\u5883\u4e0b\uff0c\u884c\u92b7\u548c\u7522\u54c1\u5718\u968a\u80fd\u66f4\u7dca\u5bc6\u5730\u5408\u4f5c\uff0c\u4e92\u76f8\u5b78\u7fd2\u548c\u63d0\u5347\uff0c\u5f9e\u800c\u5be6\u73fe\u66f4\u9577\u9060\u7684\u5546\u696d\u76ee\u6a19\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7e3d\u800c\u8a00\u4e4b\uff0c2023\u5e74\u5c07\u662f\u884c\u92b7\u4eba\u54e1\u601d\u8003\u65b0\u65b9\u6cd5\u4e26\u6574\u5408\u5718\u968a\u8cc7\u6e90\u7684\u4e00\u5e74\u3002\u901a\u904e\u884c\u92b7\u548c\u7522\u54c1\u5718\u968a\u7684\u5408\u4f5c\uff0c\u6211\u5011\u80fd\u5920\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u5ba2\u6236\u3001\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u4e26\u958b\u5275\u66f4\u591a\u5546\u6a5f\u3002\u9019\u7a2e\u6574\u5408\u548c\u5408\u4f5c\u5c07\u6210\u70ba\u672a\u4f86\u884c\u92b7\u7b56\u7565\u7684\u91cd\u8981\u8da8\u52e2\uff0c\u70ba\u4f01\u696d\u5e36\u4f86\u66f4\u5927\u7684\u6295\u8cc7\u56de\u5831\u548c\u9577\u671f\u7af6\u722d\u529b\u3002<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OneSignal \u5c07\u9810\u898b\u7684\u8da8\u52e2\u8f49\u5316\u70ba\u884c\u52d5\uff01<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u4e0d\u78ba\u5b9a\u5982\u4f55\u4f48\u5c40\u9019\u4e9b\u8da8\u52e2\u8f49\u8b8a\u4e0b\u7684\u6230\u7565\uff0c\u53ef\u4ee5\u5f9e\u300c\u7528\u6236\u65c5\u7a0b\u898f\u5283\u300d\u958b\u59cb\u601d\u8003\u548c\u512a\u5316\u3002\u7528\u6236\u65c5\u7a0b\u7684\u898f\u5283\u80fd\u5920\u5e6b\u52a9\u4f60\u7684\u5718\u968a\u66f4\u6df1\u5165\u5730\u62c6\u89e3\u6bcf\u500b\u968e\u6bb5\u7684\u6642\u9593\u8ef8\u3001\u91cc\u7a0b\u7891\u3001\u76ee\u6a19\u548c\u75db\u9ede\uff0c\u9032\u800c\u6316\u6398\u51fa\u95dc\u9375\u7684\u63a5\u89f8\u9ede\u53ca\u672a\u4f86\u53ef\u4ee5\u6301\u7e8c\u512a\u5316\u7684\u5730\u65b9\u3002\u5982\u679c\u4f60\u6b63\u81f4\u529b\u65bc\u6539\u9032\u7528\u6236\u4e92\u52d5\u53ca\u53c3\u8207\u7387\u7684\u7b56\u7565\uff0c\u4f7f\u7528 <a href=\"https:\/\/masterconcept.ai\/zh-hant\/onesignal\/\">OneSignal <\/a>\u6240\u63d0\u4f9b\u7684\u591a\u5143\u7528\u6236\u65c5\u7a0b\u898f\u5283\u6a21\u677f\u7b49\u6b63\u662f\u4f60\u6240\u9700\u8981\u7684\uff01\u5b83\u80fd\u5f15\u5c0e\u60a8\u7684\u5718\u968a\u9032\u884c\u5f88\u5b8c\u5584\u7684\u601d\u8003\uff0c\u4e0d\u50c5\u53ef\u4ee5\u63d0\u4f9b\u7d50\u69cb\u5316\u7684\u6307\u5c0e\uff0c\u5e6b\u52a9\u5718\u968a\u66f4\u6709\u6548\u5730\u9032\u884c\u5206\u6790\u3001\u8a2d\u8a08\u548c\u57f7\u884c\uff0c\u4ee5\u5be6\u73fe\u6210\u529f\u7684\u53c3\u8207\u7b56\u7565\uff0c\u66f4\u662f\u53ef\u4ee5\u70ba\u5f8c\u7e8c\u7684\u7528\u6236\u884c\u70ba\u5206\u6790\u63d0\u4f9b\u5f88\u597d\u7684\u6578\u64da\u6574\u7406\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u3010\u5ef6\u4f38\u95b1\u8b80\u3011<a href=\"https:\/\/masterconcept.ai\/zh-hant\/%E7%B6%B2%E8%AA%8C\/onesignal-%E8%B7%A8%E7%AE%A1%E9%81%93%E6%99%BA%E8%83%BD-push-notification-%E6%8F%90%E9%AB%98%E7%94%A8%E6%88%B6-app-%E7%95%99%E5%AD%98%E7%8E%87\/\">OneSignal \u8de8\u7ba1\u9053\u667a\u80fd Push Notification \u63d0\u9ad8\u7528\u6236 App \u7559\u5b58\u7387<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3010\u5ef6\u4f38\u95b1\u8b80\u3011<a href=\"https:\/\/masterconcept.ai\/zh-hant\/%E7%B6%B2%E8%AA%8C\/%E9%80%8F%E9%81%8E%E6%B4%9E%E6%82%89%E7%94%A8%E6%88%B6%E5%96%9C%E5%A5%BD%E8%88%87%E7%BF%92%E6%85%A3%E5%BB%BA%E6%A7%8B-%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96-%E5%A4%A7%E5%B9%85%E6%8F%90\/\">\u900f\u904e\u6d1e\u6089\u7528\u6236\u559c\u597d\u8207\u7fd2\u6163\u5efa\u69cb \u884c\u92b7\u81ea\u52d5\u5316 \uff0c\u5927\u5e45\u63d0\u5347\u63a8\u64ad\u8a0a\u606f\u958b\u4fe1\u7387\u548c\u4e92\u52d5\uff01<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3010\u5ef6\u4f38\u95b1\u8b80\u3011<a href=\"https:\/\/masterconcept.ai\/zh-hant\/%E7%B6%B2%E8%AA%8C\/app-%E8%A1%8C%E9%8A%B7%E7%95%99%E5%AE%A2%E8%A1%93-app-%E4%B8%89%E5%A4%A7%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E5%8A%A0%E6%B7%B1%E6%82%A8%E7%9A%84%E7%94%A8%E6%88%B6%E9%BB%8F%E6%80%A7\/\">App \u884c\u92b7 \u7559\u5ba2\u8853\uff01 app \u4e09\u5927\u884c\u92b7\u7b56\u7565\uff0c\u52a0\u6df1\u60a8\u7684\u7528\u6236\u9ecf\u6027<\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u601d\u60f3\u79d1\u6280\u8207 OneSignal \u5354\u52a9\u60a8\u52a0\u6df1\u7528\u6236\u4e92\u52d5\u8207\u9ecf\u6027<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u9084\u6c92\u6709\u4f7f\u7528\u904e OneSignal \u3001\u60f3\u4e86\u89e3\u66f4\u591a\u7522\u54c1\u529f\u80fd\u6216\u7522\u696d\u6210\u529f\u6848\u4f8b\uff0c\u6211\u5011\u53ef\u4ee5\u5354\u52a9\u60a8\u4e26\u5e6b\u52a9\u60a8\u63d0\u9ad8\u7528\u6236\u9ecf\u6027\u8207\u7559\u5ba2\u7387\uff01\u601d\u60f3\u79d1\u6280\u70ba OneSignal \u8a8d\u8b49\u5408\u4f5c\u5925\u4f34\uff0c\u900f\u904e\u6211\u5011\u7684\u884c\u92b7\u9867\u554f\u5c08\u5bb6\uff0c\u6211\u5011\u63d0\u4f9b\u7522\u54c1\u8aee\u8a62\u8207\u6f14\u793a\u3001\u5c0e\u5165\u670d\u52d9\u3001\u6559\u80b2\u8a13\u7df4\u8207\u6280\u8853\u652f\u63f4\uff0c\u4ee5\u78ba\u4fdd\u60a8\u5728\u4f7f\u7528 OneSignal \u7684\u904e\u7a0b\u4e2d\u7372\u5f97\u6700\u4f73\u9ad4\u9a57\u548c\u50f9\u503c\u3002\u6211\u5011\u5728\u9999\u6e2f\u3001\u53f0\u7063\u3001\u4e2d\u570b\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u6fb3\u9580\u7b49\u4e9e\u592a\u5730\u5340\u7686\u63d0\u4f9b\u670d\u52d9\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cc7\u6599\u53c3\u8003\uff1a<a href=\"https:\/\/onesignal.com\/blog\/5-predictions-for-app-mobile-marketing-in-2023\/\">https:\/\/onesignal.com\/blog\/5-predictions-for-app-mobile-marketing-in-2023\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457\u6d88\u8cbb\u8005\u4f7f\u7528\u7fd2\u6163\u8207\u504f\u597d\u7684\u6539\u8b8a\uff0c\u6211\u5011\u8d8a\u4f86\u8d8a\u50be\u5411\u65bc\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u82b1\u8cbb\u5927\u91cf\u6642\u9593\u5728\u7db2\u8def\u4e0a\u700f\u89bd\u65b0\u8cc7\u8a0a\u548c\u6d88\u8cbb\u8cfc\u7269\uff0c\u5c24\u5176\u662f\u900f [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":30112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[665,341,578],"region":[],"class_list":["post-30098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-onesignal","tag-analytics-marketing","tag-578"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u5728\u672c\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u8207\u5927\u5bb6\u5206\u4eab 2023 \u5e74\u6700\u65b0\u7684 app 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