Beyond the Address: Unlocking Hidden Retail & FMCG Growth with Geospatial Intelligence

Your worst store location didn’t fail because of bad products—it failed because of bad geography.

Stop relying on gut feel and static demographics. Discover how fusing Google Maps’ Places Insights with MasterScape turns real-world foot traffic, competitor density, and internal business data into your site selection and store expansion advantage.

• Date: September 2 (Wed)
• Time: 11:00 – 12:00 (GMT+8)
• Format: Live Zoom Webinar
• Cost: Free (Registration Required)

Location isn’t just an address—it’s an asset. Yet, traditional site evaluations remain slow, fragmented, and reliant on static demographic data that only tells you who lives nearby—not who actually shops there. They miss vital operational context:

• Shopper Dynamics: Where do your target customers hang out during peak buying hours?
• Competitive Friction: Which nearby competitors are pulling demand away from your footprint?
• Market Gaps: Where are the “white spaces” with high demand and low competition?

💡 In Less Than 1 Hour, You Will Learn:

• Pinpoint High-Potential White Spaces: Identify untapped demand zones using real-time POI density and market trends.
• Layer Your First-Party Data: Securely overlay your POS, foot traffic, and sales performance data over custom Google Maps layers.
• Tailor Store Formats to Local Lifestyles: Use GeoAI to segment locations by peak-demand timeframes (e.g., “Lunch Crowd” vs. “Late Night Social”).
• Run Natural Language Geo-Queries: Ask in plain-English questions like “Where should we open our next location in [City]?” and get immediate, data-backed answers.

*The organizer reserves the right to modify any aspect of the event including format, content, and schedule without prior notice. Any changes will be communicated through official channels.

👥 Who Should Attend?

This webinar is built for decision-makers, strategists, and operations leaders across the Retail, FMCG, and F&B / Restaurant Chains looking to eliminate guesswork from site selection and revenue planning.

• Retail Operations & Outlet Management
• Franchise Development, Expansion & Site Selection
• Trade Marketing, Sales Operations & Territory Planning
• Commercial Strategy, Business Development & Growth

Confirmation policy:

*All registrations are subject to review to ensure the relevance and quality of the session for all participants. Confirmed registrants will receive a confirmation email. The webinar link will be sent to you closer to the event date.

**If you do not receive any emails within 2 working days after registering, please contact our team at [email protected]