Flexispot with google maps platform

The transformative impact of Google Maps API, specifically the Autocomplete API and Places Detail, on our online checkout process. This integration has not only streamlined our customer's journey but enhanced the overall efficiency of our operation, reflecting our commitment to delivering ergonomic solutions with excellence.​
Melody Chen
General Manager of Global E-commerce, FlexiSpot Inc.

OverView

FlexiSpot, headquartered in California, U.S. founded in 2002. FlexiSpot is engaged in the e-commerce business. With over 20 years of expertise in ergonomic furniture, and signature products including height-adjustable desks and desktop workstations, products are sold through e-commerce platforms worldwide and find applications in various industries such as IT networks, financial securities and government offices, etc. With global R&D, factories & logistics support, their business is around Europe, North America and Asia-Pacific.

FlexiSpot at IMM Cologne 2023 (The interior business event).

FlexiSpot Rethink The Checkout Process for Growth

To better measure performance and profit maximization, FlexiSpot is integrating R&D, manufacturing, and sales into its online platform instead of relying on third-party e-commerce platforms like Amazon. 

FlexiSpot found flaws on the shopping journey during integration. Many customers dropped off the order while filling in long address during the complex checkout process, leading to abandoned carts and lost sales. 

Even if they placed the order,  manual address entry often leads to errors, a simple typo on the address will cause delays and inaccurate deliveries. This not only frustrated customers but also incurred additional costs for redelivery that increased the operation cost, lower customer satisfaction and product or company ranking.

FlexiSpot at IMM Cologne 2023 (The interior business event).

Checkout Made Easier with Google Maps Platform

By implementing the Autocomplete API on FlexiSpot’s official website address field during the checkout process, customers now experience a more streamlined process. Relevant address suggestions appear as they type, encompassing street names, numbers, and building details, facilitating quick and easy address entry in just a few clicks. This enhanced checkout experience not only reduces typing efforts but also minimizes errors, improves accuracy, and accelerates the overall process, leading to a decrease in abandoned carts.

Moreover, the address information is sourced from verified addresses within Google’s extensive database, significantly lowering the incidence of typos and incorrect entries. The integration of additional details such as latitude and longitude through Places Details of Places API enables precise geocoding, facilitating efficient delivery routing for delivery personnel.

No More Cart Abandonment: Delightening FlexiSpot's Customer satisfaction

FlexiSpot’s transformation of its online checkout process with Google Maps Platform and the support from Master Concept has yielded impressive results. By integrating Autocomplete API and Places Details, they’ve made filling addresses a breeze, reducing cart abandonment and speeding up checkout. 

Verified addresses from Google’s database have slashed errors and leading to fewer delays and lost packages. This accuracy, combined with Places Details’ optimized routing, has cut delivery delays and redelivery costs, also delighting customers on checkout and delivery, leading to positive feedbacks to the shopping experience. FlexiSpot’s transformation exemplifies how harnessing Google Maps API can pay dividends, streamlining the shopping journey, enhancing customer satisfaction, and driving sustainable business growth.

FlexiSpot's Showroom in Frankfurt, Germany.

The transformative impact of Google Maps API, specifically the Autocomplete API and Places Detail, on our online checkout process. This integration has not only streamlined our customer's journey but enhanced the overall efficiency of our operation, reflecting our commitment to delivering ergonomic solutions with excellence.​

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